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    题名: Elizabeth-時尚童裝品牌創業計畫
    Elizabeth-Children’s Fashion Brand Business Plan
    作者: 李晶晶
    Lee, Crystal
    贡献者: 何小台
    Ho, Chester
    李晶晶
    Lee, Crystal
    关键词: 時尚童裝
    時尚
    創業計畫
    Children’s Fashion
    Fashion
    Business Plan
    日期: 2016
    上传时间: 2016-09-02 00:01:35 (UTC+8)
    摘要: Elizabeth is an apparel company that is built around the concept of creating a collection of unique children’s apparel that encourages self-expression. The company was founded in January 2016. Their principal office is located in Taipei, Taiwan. The brand was initially created on the foundation of the Fairyware Couture collection. Each dress in the collection is delicately handmade taking over 4 hours of labor. Demand continued to increase for the collection leading the brand to venture into Ready to Wear and Accessories. Elizabeth had successfully found a demand in the children’s wear market.
    Elizabeth currently has a total of three different collections with more on the way. The first collection launched in May 2016 through the retail channel of a pop up store. The launch was an extreme success with most of the inventory being depleted within the first week. In addition to several large press publications promoting the brand and the new collection for several weeks leading up to the opening and for several weeks after.
    參考文獻: 1. http://www.enphants.com/html/about_bus.php
    2. http://www.taipeitimes.com/News/taiwan/archives/2016/05/16/2003646390
    3. http://www.just-style.com/market-research/apparel-retail-in-taiwan_id226427.aspx
    4. https://vulcanpost.com/4278/something-bizarre-is-happening-east-asians-are-having-lesser-babies/
    5. http://www.chinatimes.com/newspapers/20150616000400-260207

    6. Jung-Fang Liu, 2013, College of Management National Sun Yat-Sen University Master Thesis – The Brand mold and sustaining – A case of Les Enphants O Bran
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    98933052
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0098933052
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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