政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/101114

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Title:	Elizabeth-時尚童裝品牌創業計畫 Elizabeth-Children’s Fashion Brand Business Plan
Authors:	李晶晶 Lee, Crystal
Contributors:	何小台 Ho, Chester 李晶晶 Lee, Crystal
Keywords:	時尚童裝時尚創業計畫 Children’s Fashion Fashion Business Plan
Date:	2016
Issue Date:	2016-09-02 00:01:35 (UTC+8)
Abstract:	Elizabeth is an apparel company that is built around the concept of creating a collection of unique children’s apparel that encourages self-expression. The company was founded in January 2016. Their principal office is located in Taipei, Taiwan. The brand was initially created on the foundation of the Fairyware Couture collection. Each dress in the collection is delicately handmade taking over 4 hours of labor. Demand continued to increase for the collection leading the brand to venture into Ready to Wear and Accessories. Elizabeth had successfully found a demand in the children’s wear market. Elizabeth currently has a total of three different collections with more on the way. The first collection launched in May 2016 through the retail channel of a pop up store. The launch was an extreme success with most of the inventory being depleted within the first week. In addition to several large press publications promoting the brand and the new collection for several weeks leading up to the opening and for several weeks after.
Reference:	1. http://www.enphants.com/html/about_bus.php 2. http://www.taipeitimes.com/News/taiwan/archives/2016/05/16/2003646390 3. http://www.just-style.com/market-research/apparel-retail-in-taiwan_id226427.aspx 4. https://vulcanpost.com/4278/something-bizarre-is-happening-east-asians-are-having-lesser-babies/ 5. http://www.chinatimes.com/newspapers/20150616000400-260207 6. Jung-Fang Liu, 2013, College of Management National Sun Yat-Sen University Master Thesis – The Brand mold and sustaining – A case of Les Enphants O Bran
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 98933052
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0098933052
Data Type:	thesis
Appears in Collections:	[International MBA] Theses

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