| Reference: | 大江生醫股份有限公司(2015) 大江生醫股份有限公司年度財務報表
周文賢、張欽富（2000）。聯合分析在產品設計之運用。台北：華泰書局。
葡萄王生技股份有限公司(2015) 葡萄王生技股份有限公司年度財務報表
潘子明，（2004）。保健食品在台灣，健康世界，第218期，頁101-103。
鄭慧文，(1996)。新世紀健康食品－八種機能性食品綜論。景泰文化出版事業出版。
Belk (1979), “Situational Variables and Consumer Behavior” Journal of Consumer Research, Vol.2, pp.157.
Engel, J., R. D Blackwell and P. W. Miniard (1995), “Consumer Behavior, 8th ed., New York: The Dryden Press.”
Hirschman, E. C, C. Elizabeth, and B. H.Morris (1982), “Hedonic Consumption: Emerging Concepts, Methods and Propositions” Journal of Marketing, Vol.46 (Summer), pp.92-101.
Kotler, P. (1997), “Marketing Management: Analysis, planning, implementation and control. 9th ed., New Jersey: Prentice-Hall Inc.”
Keller, K. L. (1993), “Conceptualizing, Measuring, and Managing Customer-Based Brand Equity” Journal of Marketing, Vol.57(1), pp.1-22.
Mick, David Glen and Michelle DeMoss (1990b) Self-Gifts: Phenomenological Insights from Four Contexts, Journal of Consumer Research, Vol.17 (December), pp.322-332.
Park,C.W, B. J. Jaworski and D. J. Maclnnis.(1986), “Strategic Brand Concept-Image Management”Journal of Marketing, Vol.50(Oct), pp.135-45.
Strahilevitz, M. and J. G Myers. (1998), “Donations to Charity as purchase Incentives：How Well they Work May Depend on What You are Trying to Sell” Journal of Consumer Research,Vol.24(March), pp.434-46. |
