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    Items for Author "鄭怡卉"  

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    Showing 43 items.

    Collection Date Title Authors Bitstream
    [廣告學系] 會議論文 2020-05 臉書粉絲參與品牌官方粉絲專頁之動機與社群公關內容經營策略 鄭怡卉; Cheng, I-Huei
    [廣告學系] 期刊論文 2020-07 社群媒體時代下的公關專業倫理：探討公關倫理核心價值與挑戰 鄭怡卉; Cheng, I-Huei
    [廣告學系] 會議論文 2021-05 社群媒體上的危機溝通 鄭怡卉; Cheng, I-Huei
    [廣告學系] 期刊論文 2021-01 社群公關倫理的理論與實踐 鄭怡卉; Cheng, I-Huei
    [廣告學系] 會議論文 2018-12 由負轉正的新取徑：探討正向心理學於未來健康傳播研究 與健康宣導實務之應用 鄭怡卉; Cheng, I-Huei; 陳坤虎
    [廣告學系] 專書/專書篇章 2018-12 由負轉正的新取徑：探討正向心理學於未來健康傳播研究與健康宣導實務之應用 鄭怡卉; Cheng, I-Huei
    [廣告學研究] 期刊論文 2007-01 期待百家爭鳴的公關理論：談Public Relations Theory II 鄭怡卉
    [廣告學系] 期刊論文 2013-07 新聞中的「偽科學」內容分析研究 鄭怡卉; Cheng, I-Huei
    [新聞學研究 TSSCI] 期刊論文 2013-07 新聞中的「偽科學」內容分析研究 鄭怡卉; Cheng, I-Huei
    [廣告學系] 專書/專書篇章 2018-12 探討「快時尚」與「廢時尚」的新聞框架、公關議題管理與企業永續 鄭怡卉; Cheng, I-Huei
    [廣告學研究] 期刊論文 2009-01 危機傳播與溝通 鄭怡卉
    [廣告學系] 國科會研究計畫 2012 公關從業人員的新挑戰：網路新媒體的應用與專業倫理之考量 鄭怡卉
    [廣告學系] 國科會研究計畫 2011 公關從業人員的新挑戰：網路新媒體的應用與專業倫理之考量 鄭怡卉
    [廣告學系] 國科會研究計畫 2010 公眾對於科技的理解及參與---從訊息產製到閱聽眾接收-有效的科技傳播---公眾認知與媒體呈現(III) 鄭怡卉; 曾耀寰
    [廣告學系] 國科會研究計畫 2009 公眾對於科技的理解及參與---從訊息產製到閱聽眾接收-有效的科技傳播---公眾認知與媒體呈現 鄭怡卉; 曾耀寰
    [廣告學系] 國科會研究計畫 2008 公眾對於科技的理解及參與---從訊息產製到閱聽眾接收-有效的科技傳播---公眾認知與媒體呈現 鄭怡卉; 曾耀寰
    [廣告學系] 會議論文 2010-06 Views from the Field: Public Relations Industry-Academia Relationships Cheng, Huei; Gregorio, Federico de
    [廣告學系] 期刊論文 2023-11 Timeliness, responsiveness and the human voice: The effects of dialogic strategies and the mediating role of perceived communication ethicality on social media relationship building 鄭怡卉; Cheng, I-Huei; Lee, Seow Ting
    [廣告學系] 期刊論文 2006 The Role of Spiritual Health Locus of Control in Breast Cancer Information Processing between African American and Caucasian Women 鄭怡卉; Leshner, Glenn; Cheng, I-Huei; Song, Hyun Joo
    [廣告學系] 期刊論文 2004 The Role of Clients in the Public Relations Campaigns Course 鄭怡卉; Benigni, Vince; Cheng, I-Huei
    [廣告學系] 期刊論文 2009-05 The effects of frame, appeal, and outcome extremity of antismoking messages on cognitive processing Leshner, Glenn; Cheng, I-Huei; 鄭怡卉
    [廣告學系] 期刊論文 2012-10 Strategic and Ethical Issues in Antismoking Message Development: How U.S. Public Health Campaigners Conceptualize Efficacy and Ethicality Cheng, I-Huei; Lee, Seow Ting; 鄭怡卉
    [廣告學系] 期刊論文 2024-01 Retaliation on Social Media: Elucidating the Roles of Perceived Betrayal in Forming Negative Megaphoning in Data Breach Crises 鄭怡卉; 汪家盈; Cheng, I-huei; Wang, Chia-yin
    [廣告學系] 會議論文 2023-05 Perceived Ethicality and Dialogic Communication Strategies as Predictors of Organization-Public Relationships on Social Media 鄭怡卉; Cheng, I-Huei; Lee, Seow Ting
    [廣告學系] 專書/專書篇章 2007 Media Advocacy Cheng, I-Huei
    [廣告學系] 期刊論文 2008-12 IMAGE RESTORATION STRATEGIES AND LITIGATION PUBLIC RELATIONS IN THE CASE OF THE UNFINISHED PRESIDENTIAL ELECTION IN TAIWAN Pan, Po-Lin; Cheng, I-Huei; 鄭怡卉
    [廣告學系] 期刊論文 2005 Going head to head: Content analysis of high profile conflicts as played out in the press 鄭怡卉; Shin, Jae-Hwa; Cheng, I-Huei; Yan, Jin; Cameron, Glen T.
    [廣告學系] 會議論文 2008-08 Ethics of Antismoking PSAs 鄭怡卉
    [廣告學系] 期刊論文 2012-08 Ethics Management in Public Relations: Practitioner Conceptualizations of Ethical Leadership, Knowledge, Training and Compliance Lee, Seow Ting; Cheng, I-Huei; 鄭怡卉
    [廣告學系] 會議論文 2008-08 Ethical Leadership in Public Relations: Roles, Dimensions and Knowledge Transfer 鄭怡卉
    [廣告學系] 會議論文 2008-11 Ethical Considerations for Health Messages: Assessing TARES Dimensions in Antismoking Ads. 鄭怡卉
    [廣告學系] 會議論文 2009-11 Effective Science Communication: Public Perceptions and Media Representation 鄭怡卉; 曾耀寰
    [廣告學系] 期刊論文 2009 Do stronger links with practice make perfect? 鄭怡卉; Gregorio, Federico de; Cheng, I-Huei
    [廣告學系] 期刊論文 2009 Do stronger links with practice make perfect?: A survey of advertising scholars de, Gregorio.; Cheng, I. Huei; 鄭怡卉
    [廣告學系] 期刊論文 2008-10 Does (Linking with) Practice Make Perfect?: A Survey of Public Relations Scholars Cheng, I-Huei; Gregorio, Federico de
    [廣告學系] 期刊論文 2013-07 Discovering the unexplored in science communication: Pseudoscience news Cheng, I-Huei; 鄭怡卉
    [廣告學系] 會議論文 2019-11 Cultivating relationships with fans on Facebook: Discussing the ethical dimensions of corporate PR and marketing communication on social media 鄭怡卉; Cheng, I-Huei
    [廣告學系] 專書/專書篇章 2010-01 Crisis Communication Research in Public Relations Journals: Tracking Research Trends over Thirty Years An, Seonkyoung; Cheng, I-Huei
    [廣告學系] 會議論文 2011-03 College Students’ Pseudo-Science Beliefs, Scientific Literacy, and Media Literacy Wang, Chenyi; Cheng, I-Huei
    [廣告學系] 期刊論文 2011-01 Characteristics and Dimensions of Ethical Leadership in Public Relations Lee, Seow Ting; Cheng, I-Huei; 鄭怡卉
    [廣告學系] 期刊論文 2010-01 Assessing the TARES as an ethical model for antismoking ads Lee, Seow Ting; Cheng, I-Huei; 鄭怡卉
    [廣告學系] 期刊論文 2007-08 [書評], 期待百家爭鳴的公關理論: 談 公共關係理論(二) 鄭怡卉; Cheng, I-Huei
    [廣告學系] 期刊論文 2009-01 [書評], 危機傳播與溝通[評危機傳播與溝通：計畫、管理、與回應 柯姆斯著] 鄭怡卉; Cheng, I-Huei

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