English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文筆數/總筆數 : 113648/144635 (79%)
造訪人次 : 51571680      線上人數 : 942
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋
    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/57101


    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/57101


    題名: Strategic and Ethical Issues in Antismoking Message Development: How U.S. Public Health Campaigners Conceptualize Efficacy and Ethicality
    作者: Cheng, I-Huei
    Lee, Seow Ting
    鄭怡卉
    貢獻者: 政大廣告系
    關鍵詞: social marketing;antismoking ads;health messages;media
    日期: 2012-10
    上傳時間: 2013-03-08 15:08:36 (UTC+8)
    摘要: Although there is literature discussing how social marketing and campaign planning steps can instruct health communicators to develop their work, the documentation of the planning process of antismoking campaigns is very limited. The purpose of the study is to fill in the gap with empirical findings that are focused on the development of antismoking messages and explore the strategic and ethical issues that public health campaigners are confronted with. A total of 22 public health officials and advertising agency professionals in the United States were interviewed about their experiences in conceptualization, production, and dissemination of antismoking messages. In a structured interview format with open-ended questions, interviewees were encouraged to talk at length and share their views. The conversations were audiotaped with permission, and the transcripts were systematically analyzed to yield a rich tapestry of anecdotes, metaphors, and pontifications grounded in interviewees` experiences. The findings indicated a strong diversity in the interviewees` approaches to tobacco control messages, despite the overt reliance on research to conceptualize effective messages. The reasoning regarding the use of emotion appeals, such as fear tactics, involves personal judgments and orientation on the value of health campaigns, along with assessments of local political and socio-culture atmosphere. In sum, these findings confirm the strategic importance of audience research and shed light on the implicit process in the development of antismoking messages, and the ethical dimensions identified in the current study further set forward the issues of ethical advocacy in future tobacco control programs.
    關聯: International Journal of Health Promotion and Education, 50(5), 238-250
    資料類型: article
    DOI 連結: http://dx.doi.org/10.1080/14635240.2012.723373
    DOI: 10.1080/14635240.2012.723373
    顯示於類別:[廣告學系] 期刊論文

    文件中的檔案:

    檔案 描述 大小格式瀏覽次數
    index.html0KbHTML21738檢視/開啟


    檢視Licence

    在政大典藏中所有的資料項目都受到原著作權保護.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋