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    類別 日期 題名 作者 檔案
    [企業管理學系] 會議論文 2013 The role of cultural identity in self-expressive identification on social media 陳冠儒; Chen, Kuan-Ju
    [企業管理學系] 會議論文 2019-05 Influencer marketing in China: Examining the psychological mechanism of processing branded content in social media 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Shan, Yan
    [廣告學系] 期刊論文 2018 Understanding the nature, uses and gratifications of social television: Implications for developing viewer engagement and network loyalty 林芝璇; Lin, Jhih-Syuan; Chen, Kuan-Ju; Sung, Yongjun
    [廣告學系] 期刊論文 2010 Antecedents and consequences of cross-media usage: A study of a TV program`s official web site 林芝璇; Lin, Jhih-Syuan; Cho, Chang-Hoan
    [廣告學系] 期刊論文 2011 Are you following me? A content analysis of TV networks’ brand communication on Twitter 林芝璇; Lin, Jhih-Syuan; Peña, Jorge
    [廣告學系] 期刊論文 2015 Would you be my friend? An examination of global marketers’ brand personification strategies in social media 林芝璇; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min
    [企業管理學系] 期刊論文 2019 When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive 陳冠儒; Chen, Kuan-Ju; Shan, Yan; Lin, Jhih-Syuan; 林芝璇
    [廣告學系] 期刊論文 2011 Actual self vs. avatar self: The effects of social contexts on self-expression 林芝璇; Sung, Yongjun; Moon, Jang Ho; Kang, Mihyun; Lin, Jhih-Syuan
    [經營管理碩士學程EMBA] 學位論文 2021 國際級品牌飯店服務創新策略研究-以國賓飯店集團為例 陳冠儒; Chen, Kuan-Ju
    [企業管理學系] 期刊論文 2019-08 Unlocking the power of ephemeral content: The roles of motivations, gratification, need for closure, and engagement 陳冠儒; Chen, Kuan-Ju; Cheung, Hoi Ling
    [企業管理學系] 期刊論文 2019-03 Instagram使用動機對品牌參與之影響：以廣告價值為中介變數 陳冠儒; Chen, Kuan-Ju; 趙家彤; Chao, Chia-Tung
    [企業管理學系] 期刊論文 2018-08 Sport team-endorsed brands on Facebook: Effects of game outcome (win/loss), location (home/away) and team identification on fans’ brand evaluations 陳冠儒; Chen, Kuan-Ju; Phua, Joe; Pan, Po-Lin; Chen, Kuan-Ju
    [企業管理學系] 期刊論文 2017-12 Humanizing brands: An examination of the psychological process of anthropomorphism and its effects on consumer responses 陳冠儒; Chen, Kuan-Ju; Kim, Jooyoung
    [企業管理學系] 期刊論文 2016-08 Self-categorization process in sport: An examination of the "Linsanity" phenomenon in Taiwan 陳冠儒; Chen, Kuan-Ju; Phua, Joe
    [企業管理學系] 期刊論文 2015-08 Would you be my friend? An examination of global marketers` brand personification strategies in social media 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min
    [企業管理學系] 期刊論文 2012-05 What’s in a tweet? Foreign correspondents’ use of social media 陳冠儒; Chen, Kuan-Ju; Cozma, Raluca
    [傳播學院] 期刊論文 2021-04 Cross-cutting and like-minded discussion on social media: The moderating role of issue importance in the (de)mobilizing effect of political discussion on political participation 林芝璇; Lin, Jhih-Syuan; Chen, Hsuan-Ting
    [企業管理學系] 期刊論文 2020-06 Industry Performance Appraisal Using Improved MCDM for Next Generation of Taiwan 陳冠儒; Chen, Kuan-Ju; Lee, Zon-Yau; Chu, Mei-Tai; Wang, Yu-Ting
    [企業管理學系] 會議論文 2018-06 Influencer marketing in China: examining the effects of parasocial identification, engagement, and inferences of manipulative intent on self-esteem 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Shan, Yan
    [傳播學院] 期刊論文 2021-06 Influencer marketing in China: The roles of parasocial identification, consumer engagement, and inferences of manipulative intent 林芝璇; Lin, Jhih-Syuan; 陳冠儒; Chen, Kuan-Ju; Shan, Yan
    [企業管理學系] 會議論文 2018 Examining the effects of motivational usage for Instagram on brand engagement: The mediating role of advertising value 陳冠儒; Chen, Kuan-Ju; Chao, Chia-Tung
    [傳播學院] 期刊論文 2021-06 The role of construal fit in threat appeal to persuade young drivers not to text while driving 林芝璇; Lin, Jhih-Syuan; Lim, Dongjae (Jay) ; Chung, Un Chae ; Ko , Youngjee 
    [企業管理學系] 會議論文 2015 How Pinteresting! Exploring global brands’ visual brand identity strategies 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Sung, Yongjun
    [廣告學系] 期刊論文 2013 To app or not to app: Engaging consumers via branded mobile apps 林芝璇; Kim, Eunice; Lin, Jhih-Syuan; Sung, Yongjun
    [廣告學系] 期刊論文 2018-07 Understanding consumer engagement with celebrity-endorsed e-cigarette advertising on Instagram 林芝璇; Phua, Joe; Lin, Jhih-Syuan; Limn, Dong Jae
    [廣告學系] 期刊論文 2017 Personality traits, motivations, and emotional consequences of social media usage 林芝璇; Lin, Jhih-Syuan; Lee, Yen-I; Jin, Yan; Bob, Gilbreath
    [廣告學系] 期刊論文 2012 Do Chinese consumers care about corporate social responsibility (CSR)? Implications for cosmetic advertising strategies in China 林芝璇; Chu, Shu-Chuan; Lin, Jhih-Syuan
    [廣告學系] 期刊論文 2012 The interplay of culture and situational cues in brand evaluations 林芝璇; Sung, Yongjun; Choi, Sejung Marina; Lin, Jhih‐Syuan
    [廣告學系] 期刊論文 2017 Motivations, consumption emotions, and temporal orientations in social media use: A strategic approach to engaging stakeholders across platforms 林芝璇; Jin, Yan; Lin, Jhih-Syuan (Elaine); Gilbreath, Bob; Lee, Yen-I
    [廣告學系] 期刊論文 2013 Consumers’ perception of corporate social responsibility in the United States and China: A study of female cosmetics consumers. 林芝璇; Chu, Shu-Chuan; Lin, Jhih-Syuan
    [廣告學系] 期刊論文 2011 Stop playing with your food! A comparison of for-profit and non-profit food related advergames 林芝璇; Cicchirillo, Vincent; Lin, Jhih-Syuan
    [廣告學系] 期刊論文 2015 The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation 林芝璇; Chen, Kuan‐Ju; Kim, Jooyoung; Lin, Jhih‐Syuan
    [廣告學系] 期刊論文 2014 Nothing can tear us apart: The effect of brand identity fusion in consumer-brand relationships 林芝璇; Lin, Jhih-Syuan; Sung, Yongjun
    [廣告學系] 期刊論文 2018-07 Political Brand Communities as Social Network Clusters: Winning and Trailing Candidates in the GOP 2016 Primary Elections 林芝璇; Lin, Jhih-Syuan; Himelboim, Itai
    [企業管理學系] 會議論文 2018-07 Examining the antecedent and consequences of consumer engagement with visual branded content on Pinterest 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan
    [企業管理學系] 會議論文 2018 When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motives 陳冠儒; Chen, Kuan-Ju; Shan, Yan; Lin, Jhih-Syuan
    [企業管理學系] 會議論文 2017 Humanizing the brands: An examination of the antecedents and consequences of anthropomorphism 陳冠儒; Chen, Kuan-Ju
    [企業管理學系] 會議論文 2016 Brand anthropomorphization: An examination of the process of anthropomorphism and the anthropomorphism effects on advertising and brand outcomes 陳冠儒; Chen, Kuan-Ju; Kim, Jooyoung
    [企業管理學系] 會議論文 2016 Understanding the effect of social television on TV banding: A uses and gratifications Perspective 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan
    [企業管理學系] 會議論文 2015 Brand personification: An examination of the antecedents and consequences of consumer anthropomorphism 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan
    [企業管理學系] 會議論文 2015 Stay of Leave: Examining the effect of brand identity fusion on consumers’ responses to brand transgressions 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Sung, Yongjun
    [企業管理學系] 會議論文 2015 Fan identification and brand preferences on social media sites: Effects of BIRGing and CORFing on sport fans` evaluations of endorsed brands 陳冠儒; Chen, Kuan-Ju; Phua, Joe; Pan, Po-Lin
    [企業管理學系] 會議論文 2014 An empirical examination of viewers` TV show commitment and social TV uses in TV show-viewer relationships 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan
    [企業管理學系] 會議論文 2014 Exploring source effects of Facebook posts: The importance of affective and cognitive elaborations in attitude formation 陳冠儒; Chen, Kuan-Ju; Kim, Jooyoung; Lin, Jhih-Syuan
    [企業管理學系] 會議論文 2013 Does culture matter in sport? The moderating role of cultural identity in self-expressive identification and sport engagement 陳冠儒; Chen, Kuan-Ju; Phua, Joe
    [企業管理學系] 會議論文 2013 Critical political economy on social media: The power of audience 陳冠儒; Chen, Kuan-Ju
    [企業管理學系] 會議論文 2013 Forgiving brand failures: The role of brand relationship commitment 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Sung, Yongjun
    [企業管理學系] 會議論文 2013 Would you be my friend? The uses of brand personification on Facebook for developing consumer-brand relationships 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min
    [企業管理學系] 會議論文 2013 A content analysis of replications in consumer behavior journals, 1992-2011 陳冠儒; Chen, Kuan-Ju; Bae, Soobin; Morgan, Stephen; Stevens, Stephanie; Hahm, Jung Min; Reid, Leonard N.
    [企業管理學系] 會議論文 2012 Evaluation of the theory of planned behavior 陳冠儒; Chen, Kuan-Ju
    [企業管理學系] 會議論文 2012 Breaking tweets: Foreign correspondents’ uses of Twitter 陳冠儒; Chen, Kuan-Ju; Cozma, Raluca
    [企業管理學系] 會議論文 2012 Genres, structures and strategies in interactive digital narratives: Analyzing a body of works created in ASAPS 陳冠儒; Chen, Kuan-Ju; Koenitz, Harmut; Chen, Kuan-Ju
    [企業管理學系] 會議論文 2011 Congressional candidates’ use of Twitter during the 2010 midterm elections: A wasted opportunity? 陳冠儒; Chen, Kuan-Ju; Cozma, Raluca
    [傳播學院] 會議論文 2019-10 How does political discussion on Social media (de)mobilize political participation? The role of cross-cutting and like-minded discussion, political ambivalence and issue importance 林芝璇; Lin, Jhih-Syuan; Chen, Hsuan-Ting
    [傳播學院] 會議論文 2019-01 Revisiting the effect of exposure to heterogeneous perspectives on political participation: The moderating role of approval for algorithmic curation 林芝璇; Lin, Jhih-Syuan
    [企業管理學系] 會議論文 2020-05 Examining Consumers` Processing of Brand Personification Strategies through the Lens of Anthropomorphism 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan
    [傳播學院] 會議論文 2021-06 The effect of communication apprehension on individual`s engagement with influencer communication 林芝璇; Lin, Jhih-Syuan
    [傳播學院] 期刊論文 2022-03 Cross-Cutting Exposure, Perceived Realism, and Online Political Engagement in the Age of Algorithms 林芝璇; Lin, Jhih-Syuan
    [傳播學院] 期刊論文 2022-05 Exploring uses and gratifications and psychological outcomes of engagement with Instagram Stories 林芝璇; Lin, Jhih-Syuan (Elaine); Lu, Jia-Dai (Evelyn)
    [傳播學院] 期刊論文 2023-03 Examining the psychological process of developing consumer-brand relationships through strategic use of social media brand chatbots 林芝璇; Lin, Jhih-Syuan (Elaine); Wu, Linwan
    [企業管理學系] 會議論文 2023-03 How to create the sustainable label in hotel management from the perspective of TPB? The roles of CSR fit and CSR authenticity 陳冠儒; 陳姿伃; Chen, Kuan-Ju; Chen, Tzu-Yu
    [企業管理學系] 會議論文 2023-07 Telling a Good Story from a Bad Company: Examining the Effects of Narrative Richness and Moral Imagination on Consumer Emotions, Attitude, and Behavioral Intention 陳冠儒; 巫柏翰; Chen, Kuan-Ju; Wu, Po-Han
    [傳播學院] 會議論文 2023-07 Unfolding the Relationship-Building Potential of Brand Chatbots for Service Businesses 林芝璇; Lin, Jhih-Syuan (Elaine)
    [傳播學院] 期刊論文 2023-07 The Effect of Self-Monitoring and Endorser Attractiveness on Online Video Advertising Responses 林芝璇; Lin, Jhih-Syuan; Lim, Dongjae
    [企業管理學系] 期刊論文 2023-11 Social Media Users’ Information Exposure and Content Sharing in Art and Aesthetics: The Influences of Aesthetic Value and Socioeconomic Status 陳冠儒; Chen, Kuan-Ju; Hsiao, Cheng-Chieh
    [企業管理學系] 會議論文 2024-10 Chatbots with Swear Words? Examining the Effects of Humor and Aggressiveness on Consumer Responses 陳冠儒; Chen, Kuan-Ju; Chen, Tzu-Yu
    [傳播學院] 會議論文 2024-06 A Social Networks Approach to Understanding YouTubers: The Case of Government-Sponsored Videos in Taiwan 林芝璇; Lin, Jhih-Syuan
    [廣告學系] 期刊論文 2016-05 Social television: Examining the antecedents and consequences of connected TV viewing 林芝璇; Lin, Jhih-Syuan; Sung, Yongjun; Chen, Kuan-Ju

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