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    类别 日期 题名 作者 档案
    [企業管理學系] 會議論文 2018-06 Influencer marketing in China: examining the effects of parasocial identification, engagement, and inferences of manipulative intent on self-esteem 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Shan, Yan
    [企業管理學系] 會議論文 2018 Examining the effects of motivational usage for Instagram on brand engagement: The mediating role of advertising value 陳冠儒; Chen, Kuan-Ju; Chao, Chia-Tung
    [企業管理學系] 會議論文 2018-07 Examining the antecedent and consequences of consumer engagement with visual branded content on Pinterest 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan
    [企業管理學系] 會議論文 2018 When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motives 陳冠儒; Chen, Kuan-Ju; Shan, Yan; Lin, Jhih-Syuan
    [企業管理學系] 會議論文 2017 Humanizing the brands: An examination of the antecedents and consequences of anthropomorphism 陳冠儒; Chen, Kuan-Ju
    [企業管理學系] 會議論文 2016 Brand anthropomorphization: An examination of the process of anthropomorphism and the anthropomorphism effects on advertising and brand outcomes 陳冠儒; Chen, Kuan-Ju; Kim, Jooyoung
    [企業管理學系] 會議論文 2016 Understanding the effect of social television on TV banding: A uses and gratifications Perspective 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan
    [企業管理學系] 會議論文 2015 Brand personification: An examination of the antecedents and consequences of consumer anthropomorphism 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan
    [企業管理學系] 會議論文 2015 How Pinteresting! Exploring global brands’ visual brand identity strategies 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Sung, Yongjun
    [企業管理學系] 會議論文 2015 Stay of Leave: Examining the effect of brand identity fusion on consumers’ responses to brand transgressions 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Sung, Yongjun

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