政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Items for Author

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Items for Author

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Items for Author "Raghubir, Priya"

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Showing 24 items.

Collection	Date	Title	Authors	Bitstream
[傳播學院] 會議論文	2019-03	The Dual-mediation Effect of Perceived Accuracy and Perceived Connectedness on Consumer Attitude toward Social Network Advertising	林穎青; Lin, Ying-Ching; Chiu, Tao-Sheng; Wang, Kai-Yu; Chih, Wen-Hai; Ortiz, Jaime; Yang, Xiu-Hua
[傳播學院] 會議論文	2018-01	Influencing Consumer Response to Products with High Styling: The Role of Mindsets	林穎青; Lin, Ying-Ching; Chang, Chiu-chi Angela
[傳播學院] 會議論文	2017-06	Identity Marketing: The Moderating Effect of Self Construal and Product Category on Consumer Agency	林穎青; Lin, Ying-Ching; Su, An-Ni; Wang, Sheng-Hui
[傳播學院] 會議論文	2017-02	The Influence of Pro-environmental Credentials on Wasteful Consumption	林穎青; Lin, Ying-Ching; Chang, Chiu-chi Angela
[傳播學院] 會議論文	2016-02	Re-investigating Language Choice for Multinational Corporations and Local Firms with a Focus on Monolinguals	林穎青; Lin, Ying-Ching; Wang, Kai-Yu; Hsieh, Jun-Yi
[傳播學院] 期刊論文	2021-09	Influencing Consumer Response to Highly Aesthetic Products: The Role of Mindsets	林穎青; Ying-ChingLin; AngelaChang, Chiu-Chi
[傳播學院] 期刊論文	2016-01	Language Choice in Advertising for Multinational Corporations and Local Firms: A Re-Inquiry Focusing on Monolinguals	林穎青; Lin, Ying-Ching; Wang, Kai-Yu
[廣告學系] 國科會研究計畫	2014	轉碼廣告的說服力—語言熟悉程度、消費者認同與產品類別的干擾效果	林穎青
[廣告學系] 期刊論文	2017-04	Exploring Wasteful Consumption	林穎青; Lin, Ying-Ching; Chang, Chiu-chi Angela
[廣告學系] 期刊論文	2016-10	Local or Global Image? The Role of Consumers` Local-Global Identity in Code-Switched Advertising Effectiveness Among Monolinguals	林穎青; 林穎青; Lin, Ying-Ching; Wang, Kai-Yu; Lin, Ying-Ching; Wang, Kai-Yu
[廣告學系] 期刊論文	2015-05	Physical activity and food consumption: The moderating role of individual dieting tendency	Chang, CC; Lin, YC; 林穎青
[廣告學系] 期刊論文	2015	Language Choice in Advertising for Multinational Corporations and Local Firms: A Reinquiry Focusing on Monolinguals	Lin, Ying-Ching; Wang, Kai-Yu; 林穎青
[廣告學系] 期刊論文	2013	The face value of foreign currency on consumer price perception—The moderating effect of product substitution	林穎青; Fang, Shiuan-Huei; Lin, Ying-Ching; Fang, Shiuan-Huei
[廣告學系] 期刊論文	2012	Self-construal and regulatory focus influences on persuasion: The moderating role of perceived risk	林穎青; Lin, Ying-Ching; Chang, Chiu-chi Angela; Lin, Yu-Fang
[廣告學系] 期刊論文	2012	Double Standard: The Role of Environmental Consciousness in Green Product Usage	林穎青; Lin, Ying-Ching; Chang, Chiu-Chi
[廣告學系] 期刊論文	2010	Attributions and Outcomes of Customer Misbehavior	林穎青; Huang, Wen-Hsien; Lin, Ying-Ching; Wen, Yu-Chia
[廣告學系] 期刊論文	2008	The Sense and Nonsense of Consumer Product Testing: How to Identify Whether Consumers Are Blindly Loyal?	林穎青; Raghubir, Priya; Tyebjee, yzoon T.; Lin, Ying-Ching
[廣告學系] 期刊論文	2007	Impetus for Worship: An Exploratory Study of Adolescents` Idol Adoration Behaviors	林穎青; 林建信; Lin, Ying-Ching; Lin, Chien-Hsin
[廣告學系] 期刊論文	2006	電子化服務價值：消費者知識與知覺風險之干擾效果	林穎青; 林建信; 施信佑; 佘日新; Lin, Ying-Ching; Lin, Chien-Hsin; Shih, Hsin-Yu; Sher, Peter J.
[廣告學系] 期刊論文	2005	Gender Differences in Unrealistic Optimism About Marriage and Divorce: Are Men More Optimistic and Women More Realistic?	林穎青; Raghubir, Priya; Lin, Ying-Ching; Raghubir, Priya
[廣告學系] 期刊論文	2004	The Interaction between Order of Elicitation and Event Controllability on the Self-Positivity Bias.	林建煌; 林穎青; Raghubir, Priya; Lin, Chien-Huang; Lin, Ying-Ching; Raghubir, Priya
[廣告學系] 期刊論文	2003	Avoiding Anxiety, Being in Denial, or Simply Stroking Self-Esteem: Why Self-Positivity?	林建煌; 林穎青; Raghubir, Priya; Lin, Chien-Huang; Lin, Ying-Ching; Raghubir, Priya
[新聞學系] 期刊論文	2017	Creating an effective code-switched ad for monolinguals: The influence of brand origin and foreign language familiarity	Lin, Ying-Ching; Wang, Kai-Yu; Hsieh, Jun-Yi; 林穎青
[會計學系] 學位論文	2005	我國財務預測制度與資訊不對稱之關聯性研究	林盈妗; Lin, Ying Ching

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