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    Items for Author "Lin, Ying-Ching"  

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    Showing 24 items.

    Collection Date Title Authors Bitstream
    [廣告學系] 國科會研究計畫 2014 轉碼廣告的說服力—語言熟悉程度、消費者認同與產品類別的干擾效果 林穎青
    [廣告學系] 期刊論文 2016-10 Local or Global Image? The Role of Consumers` Local-Global Identity in Code-Switched Advertising Effectiveness Among Monolinguals 林穎青; 林穎青; Lin, Ying-Ching; Wang, Kai-Yu; Lin, Ying-Ching; Wang, Kai-Yu
    [廣告學系] 期刊論文 2006 電子化服務價值：消費者知識與知覺風險之干擾效果 林穎青; 林建信; 施信佑; 佘日新; Lin, Ying-Ching; Lin, Chien-Hsin; Shih, Hsin-Yu; Sher, Peter J.
    [廣告學系] 期刊論文 2007 Impetus for Worship: An Exploratory Study of Adolescents` Idol Adoration Behaviors 林穎青; 林建信; Lin, Ying-Ching; Lin, Chien-Hsin
    [傳播學院] 期刊論文 2021-09 Influencing Consumer Response to Highly Aesthetic Products: The Role of Mindsets 林穎青; Ying-ChingLin; AngelaChang, Chiu-Chi
    [廣告學系] 期刊論文 2008 The Sense and Nonsense of Consumer Product Testing: How to Identify Whether Consumers Are Blindly Loyal? 林穎青; Raghubir, Priya; Tyebjee, yzoon T.; Lin, Ying-Ching
    [廣告學系] 期刊論文 2005 Gender Differences in Unrealistic Optimism About Marriage and Divorce: Are Men More Optimistic and Women More Realistic? 林穎青; Raghubir, Priya; Lin, Ying-Ching; Raghubir, Priya
    [傳播學院] 期刊論文 2016-01 Language Choice in Advertising for Multinational Corporations and Local Firms: A Re-Inquiry Focusing on Monolinguals 林穎青; Lin, Ying-Ching; Wang, Kai-Yu
    [傳播學院] 會議論文 2016-02 Re-investigating Language Choice for Multinational Corporations and Local Firms with a Focus on Monolinguals 林穎青; Lin, Ying-Ching; Wang, Kai-Yu; Hsieh, Jun-Yi
    [傳播學院] 會議論文 2017-06 Identity Marketing: The Moderating Effect of Self Construal and Product Category on Consumer Agency 林穎青; Lin, Ying-Ching; Su, An-Ni; Wang, Sheng-Hui
    [傳播學院] 會議論文 2019-03 The Dual-mediation Effect of Perceived Accuracy and Perceived Connectedness on Consumer Attitude toward Social Network Advertising 林穎青; Lin, Ying-Ching; Chiu, Tao-Sheng; Wang, Kai-Yu; Chih, Wen-Hai; Ortiz, Jaime; Yang, Xiu-Hua
    [傳播學院] 會議論文 2018-01 Influencing Consumer Response to Products with High Styling: The Role of Mindsets 林穎青; Lin, Ying-Ching; Chang, Chiu-chi Angela
    [廣告學系] 期刊論文 2017-04 Exploring Wasteful Consumption 林穎青; Lin, Ying-Ching; Chang, Chiu-chi Angela
    [傳播學院] 會議論文 2017-02 The Influence of Pro-environmental Credentials on Wasteful Consumption 林穎青; Lin, Ying-Ching; Chang, Chiu-chi Angela
    [廣告學系] 期刊論文 2012 Self-construal and regulatory focus influences on persuasion: The moderating role of perceived risk 林穎青; Lin, Ying-Ching; Chang, Chiu-chi Angela; Lin, Yu-Fang
    [廣告學系] 期刊論文 2012 Double Standard: The Role of Environmental Consciousness in Green Product Usage 林穎青; Lin, Ying-Ching; Chang, Chiu-Chi
    [廣告學系] 期刊論文 2010 Attributions and Outcomes of Customer Misbehavior 林穎青; Huang, Wen-Hsien; Lin, Ying-Ching; Wen, Yu-Chia
    [廣告學系] 期刊論文 2013 The face value of foreign currency on consumer price perception—The moderating effect of product substitution 林穎青; Fang, Shiuan-Huei; Lin, Ying-Ching; Fang, Shiuan-Huei
    [會計學系] 學位論文 2005 我國財務預測制度與資訊不對稱之關聯性研究 林盈妗; Lin, Ying Ching
    [廣告學系] 期刊論文 2004 The Interaction between Order of Elicitation and Event Controllability on the Self-Positivity Bias. 林建煌; 林穎青; Raghubir, Priya; Lin, Chien-Huang; Lin, Ying-Ching; Raghubir, Priya
    [廣告學系] 期刊論文 2003 Avoiding Anxiety, Being in Denial, or Simply Stroking Self-Esteem: Why Self-Positivity? 林建煌; 林穎青; Raghubir, Priya; Lin, Chien-Huang; Lin, Ying-Ching; Raghubir, Priya
    [廣告學系] 期刊論文 2015 Language Choice in Advertising for Multinational Corporations and Local Firms: A Reinquiry Focusing on Monolinguals Lin, Ying-Ching; Wang, Kai-Yu; 林穎青
    [新聞學系] 期刊論文 2017 Creating an effective code-switched ad for monolinguals: The influence of brand origin and foreign language familiarity Lin, Ying-Ching; Wang, Kai-Yu; Hsieh, Jun-Yi; 林穎青
    [廣告學系] 期刊論文 2015-05 Physical activity and food consumption: The moderating role of individual dieting tendency Chang, CC; Lin, YC; 林穎青

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