政大機構典藏-National Chengchi University Institutional Repository(NCCUR):作者相关文件
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 113484/144471 (79%)
造访人次 : 51401045      在线人数 : 870
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻

    类别浏览

    正在载入社群分类, 请稍候....

    年代浏览

    正在载入年代分类, 请稍候....

    "陳冠儒"的相关文件   

    回到依作者浏览

    显示 42 项.

    类别 日期 题名 作者 档案
    [企業管理學系] 會議論文 2024-10 Chatbots with Swear Words? Examining the Effects of Humor and Aggressiveness on Consumer Responses 陳冠儒; Chen, Kuan-Ju; Chen, Tzu-Yu
    [企業管理學系] 會議論文 2023-07 Telling a Good Story from a Bad Company: Examining the Effects of Narrative Richness and Moral Imagination on Consumer Emotions, Attitude, and Behavioral Intention 陳冠儒; 巫柏翰; Chen, Kuan-Ju; Wu, Po-Han
    [企業管理學系] 會議論文 2023-03 How to create the sustainable label in hotel management from the perspective of TPB? The roles of CSR fit and CSR authenticity 陳冠儒; 陳姿伃; Chen, Kuan-Ju; Chen, Tzu-Yu
    [企業管理學系] 會議論文 2020-05 Examining Consumers` Processing of Brand Personification Strategies through the Lens of Anthropomorphism 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan
    [企業管理學系] 會議論文 2019-05 Influencer marketing in China: Examining the psychological mechanism of processing branded content in social media 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Shan, Yan
    [企業管理學系] 會議論文 2018-07 Examining the antecedent and consequences of consumer engagement with visual branded content on Pinterest 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan
    [企業管理學系] 會議論文 2018-06 Influencer marketing in China: examining the effects of parasocial identification, engagement, and inferences of manipulative intent on self-esteem 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Shan, Yan
    [企業管理學系] 會議論文 2018 When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motives 陳冠儒; Chen, Kuan-Ju; Shan, Yan; Lin, Jhih-Syuan
    [企業管理學系] 會議論文 2018 Examining the effects of motivational usage for Instagram on brand engagement: The mediating role of advertising value 陳冠儒; Chen, Kuan-Ju; Chao, Chia-Tung
    [企業管理學系] 會議論文 2017 Humanizing the brands: An examination of the antecedents and consequences of anthropomorphism 陳冠儒; Chen, Kuan-Ju
    [企業管理學系] 會議論文 2016 Brand anthropomorphization: An examination of the process of anthropomorphism and the anthropomorphism effects on advertising and brand outcomes 陳冠儒; Chen, Kuan-Ju; Kim, Jooyoung
    [企業管理學系] 會議論文 2016 Understanding the effect of social television on TV banding: A uses and gratifications Perspective 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan
    [企業管理學系] 會議論文 2015 Brand personification: An examination of the antecedents and consequences of consumer anthropomorphism 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan
    [企業管理學系] 會議論文 2015 How Pinteresting! Exploring global brands’ visual brand identity strategies 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Sung, Yongjun
    [企業管理學系] 會議論文 2015 Fan identification and brand preferences on social media sites: Effects of BIRGing and CORFing on sport fans` evaluations of endorsed brands 陳冠儒; Chen, Kuan-Ju; Phua, Joe; Pan, Po-Lin
    [企業管理學系] 會議論文 2015 Stay of Leave: Examining the effect of brand identity fusion on consumers’ responses to brand transgressions 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Sung, Yongjun
    [企業管理學系] 會議論文 2014 Exploring source effects of Facebook posts: The importance of affective and cognitive elaborations in attitude formation 陳冠儒; Chen, Kuan-Ju; Kim, Jooyoung; Lin, Jhih-Syuan
    [企業管理學系] 會議論文 2014 An empirical examination of viewers` TV show commitment and social TV uses in TV show-viewer relationships 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan
    [企業管理學系] 會議論文 2013 Forgiving brand failures: The role of brand relationship commitment 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Sung, Yongjun
    [企業管理學系] 會議論文 2013 Does culture matter in sport? The moderating role of cultural identity in self-expressive identification and sport engagement 陳冠儒; Chen, Kuan-Ju; Phua, Joe
    [企業管理學系] 會議論文 2013 Critical political economy on social media: The power of audience 陳冠儒; Chen, Kuan-Ju
    [企業管理學系] 會議論文 2013 A content analysis of replications in consumer behavior journals, 1992-2011 陳冠儒; Chen, Kuan-Ju; Bae, Soobin; Morgan, Stephen; Stevens, Stephanie; Hahm, Jung Min; Reid, Leonard N.
    [企業管理學系] 會議論文 2013 The role of cultural identity in self-expressive identification on social media 陳冠儒; Chen, Kuan-Ju
    [企業管理學系] 會議論文 2013 Would you be my friend? The uses of brand personification on Facebook for developing consumer-brand relationships 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min
    [企業管理學系] 會議論文 2012 Evaluation of the theory of planned behavior 陳冠儒; Chen, Kuan-Ju
    [企業管理學系] 會議論文 2012 Breaking tweets: Foreign correspondents’ uses of Twitter 陳冠儒; Chen, Kuan-Ju; Cozma, Raluca
    [企業管理學系] 會議論文 2012 Genres, structures and strategies in interactive digital narratives: Analyzing a body of works created in ASAPS 陳冠儒; Chen, Kuan-Ju; Koenitz, Harmut; Chen, Kuan-Ju
    [企業管理學系] 會議論文 2011 Congressional candidates’ use of Twitter during the 2010 midterm elections: A wasted opportunity? 陳冠儒; Chen, Kuan-Ju; Cozma, Raluca
    [企業管理學系] 期刊論文 2024-06 社群媒體使用者之藝術美學資訊接收與內容分享：美學價值與社經地位之影響 陳冠儒; 蕭丞傑; Chen, Kuan-Ju; Hsiao, Cheng-Chieh
    [企業管理學系] 期刊論文 2021-04 Revisiting the effects of anthropomorphism on brand relationship outcomes: the moderating role of psychological disposition 陳冠儒; Chen, Kuan-Ju ; Lin, Jhih-Syuan 
    [企業管理學系] 期刊論文 2020-06 Industry Performance Appraisal Using Improved MCDM for Next Generation of Taiwan 陳冠儒; Chen, Kuan-Ju; Lee, Zon-Yau; Chu, Mei-Tai; Wang, Yu-Ting
    [企業管理學系] 期刊論文 2019-08 Unlocking the power of ephemeral content: The roles of motivations, gratification, need for closure, and engagement 陳冠儒; Chen, Kuan-Ju; Cheung, Hoi Ling
    [企業管理學系] 期刊論文 2019-03 Instagram使用動機對品牌參與之影響：以廣告價值為中介變數 陳冠儒; Chen, Kuan-Ju; 趙家彤; Chao, Chia-Tung
    [企業管理學系] 期刊論文 2019 When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive 陳冠儒; Chen, Kuan-Ju; Shan, Yan; Lin, Jhih-Syuan; 林芝璇
    [企業管理學系] 期刊論文 2018-08 Sport team-endorsed brands on Facebook: Effects of game outcome (win/loss), location (home/away) and team identification on fans’ brand evaluations 陳冠儒; Chen, Kuan-Ju; Phua, Joe; Pan, Po-Lin; Chen, Kuan-Ju
    [企業管理學系] 期刊論文 2017-12 Humanizing brands: An examination of the psychological process of anthropomorphism and its effects on consumer responses 陳冠儒; Chen, Kuan-Ju; Kim, Jooyoung
    [企業管理學系] 期刊論文 2016-08 Self-categorization process in sport: An examination of the "Linsanity" phenomenon in Taiwan 陳冠儒; Chen, Kuan-Ju; Phua, Joe
    [企業管理學系] 期刊論文 2015-08 Would you be my friend? An examination of global marketers` brand personification strategies in social media 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min
    [企業管理學系] 期刊論文 2012-05 What’s in a tweet? Foreign correspondents’ use of social media 陳冠儒; Chen, Kuan-Ju; Cozma, Raluca
    [傳播學院] 期刊論文 2021-06 Influencer marketing in China: The roles of parasocial identification, consumer engagement, and inferences of manipulative intent 林芝璇; Lin, Jhih-Syuan; 陳冠儒; Chen, Kuan-Ju; Shan, Yan
    [統計學系] 學位論文 2010 賽局理論與學習模型的實證研究 陳冠儒; Chen, Kuan Lu
    [經營管理碩士學程EMBA] 學位論文 2021 國際級品牌飯店服務創新策略研究-以國賓飯店集團為例 陳冠儒; Chen, Kuan-Ju

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈