English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 113392/144379 (79%)
造访人次 : 51208837      在线人数 : 888
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻

    类别浏览

    正在载入社群分类, 请稍候....

    年代浏览

    正在载入年代分类, 请稍候....

    "林穎青"的相关文件   

    回到依作者浏览

    显示 24 项.

    类别 日期 题名 作者 档案
    [廣告學系] 期刊論文 2008 The Sense and Nonsense of Consumer Product Testing: How to Identify Whether Consumers Are Blindly Loyal? 林穎青; Raghubir, Priya; Tyebjee, yzoon T.; Lin, Ying-Ching
    [廣告學系] 期刊論文 2012 Self-construal and regulatory focus influences on persuasion: The moderating role of perceived risk 林穎青; Lin, Ying-Ching; Chang, Chiu-chi Angela; Lin, Yu-Fang
    [廣告學系] 期刊論文 2015-05 Physical activity and food consumption: The moderating role of individual dieting tendency Chang, CC; Lin, YC; 林穎青
    [廣告學系] 期刊論文 2004 The Interaction between Order of Elicitation and Event Controllability on the Self-Positivity Bias. 林建煌; 林穎青; Raghubir, Priya; Lin, Chien-Huang; Lin, Ying-Ching; Raghubir, Priya
    [會計學系] 學位論文 2005 我國財務預測制度與資訊不對稱之關聯性研究 林盈妗; Lin, Ying Ching
    [傳播學院] 會議論文 2019-03 The Dual-mediation Effect of Perceived Accuracy and Perceived Connectedness on Consumer Attitude toward Social Network Advertising 林穎青; Lin, Ying-Ching; Chiu, Tao-Sheng; Wang, Kai-Yu; Chih, Wen-Hai; Ortiz, Jaime; Yang, Xiu-Hua
    [傳播學院] 會議論文 2018-01 Influencing Consumer Response to Products with High Styling: The Role of Mindsets 林穎青; Lin, Ying-Ching; Chang, Chiu-chi Angela
    [傳播學院] 會議論文 2017-06 Identity Marketing: The Moderating Effect of Self Construal and Product Category on Consumer Agency 林穎青; Lin, Ying-Ching; Su, An-Ni; Wang, Sheng-Hui
    [廣告學系] 期刊論文 2013 The face value of foreign currency on consumer price perception—The moderating effect of product substitution 林穎青; Fang, Shiuan-Huei; Lin, Ying-Ching; Fang, Shiuan-Huei
    [廣告學系] 期刊論文 2007 Impetus for Worship: An Exploratory Study of Adolescents` Idol Adoration Behaviors 林穎青; 林建信; Lin, Ying-Ching; Lin, Chien-Hsin
    [廣告學系] 期刊論文 2005 Gender Differences in Unrealistic Optimism About Marriage and Divorce: Are Men More Optimistic and Women More Realistic? 林穎青; Raghubir, Priya; Lin, Ying-Ching; Raghubir, Priya
    [傳播學院] 會議論文 2017-02 The Influence of Pro-environmental Credentials on Wasteful Consumption 林穎青; Lin, Ying-Ching; Chang, Chiu-chi Angela
    [傳播學院] 會議論文 2016-02 Re-investigating Language Choice for Multinational Corporations and Local Firms with a Focus on Monolinguals 林穎青; Lin, Ying-Ching; Wang, Kai-Yu; Hsieh, Jun-Yi
    [廣告學系] 期刊論文 2003 Avoiding Anxiety, Being in Denial, or Simply Stroking Self-Esteem: Why Self-Positivity? 林建煌; 林穎青; Raghubir, Priya; Lin, Chien-Huang; Lin, Ying-Ching; Raghubir, Priya
    [廣告學系] 期刊論文 2006 電子化服務價值：消費者知識與知覺風險之干擾效果 林穎青; 林建信; 施信佑; 佘日新; Lin, Ying-Ching; Lin, Chien-Hsin; Shih, Hsin-Yu; Sher, Peter J.
    [廣告學系] 期刊論文 2010 Attributions and Outcomes of Customer Misbehavior 林穎青; Huang, Wen-Hsien; Lin, Ying-Ching; Wen, Yu-Chia
    [傳播學院] 期刊論文 2021-09 Influencing Consumer Response to Highly Aesthetic Products: The Role of Mindsets 林穎青; Ying-ChingLin; AngelaChang, Chiu-Chi
    [傳播學院] 期刊論文 2016-01 Language Choice in Advertising for Multinational Corporations and Local Firms: A Re-Inquiry Focusing on Monolinguals 林穎青; Lin, Ying-Ching; Wang, Kai-Yu
    [廣告學系] 期刊論文 2012 Double Standard: The Role of Environmental Consciousness in Green Product Usage 林穎青; Lin, Ying-Ching; Chang, Chiu-Chi
    [廣告學系] 期刊論文 2017-04 Exploring Wasteful Consumption 林穎青; Lin, Ying-Ching; Chang, Chiu-chi Angela
    [廣告學系] 國科會研究計畫 2014 轉碼廣告的說服力—語言熟悉程度、消費者認同與產品類別的干擾效果 林穎青
    [新聞學系] 期刊論文 2017 Creating an effective code-switched ad for monolinguals: The influence of brand origin and foreign language familiarity Lin, Ying-Ching; Wang, Kai-Yu; Hsieh, Jun-Yi; 林穎青
    [廣告學系] 期刊論文 2016-10 Local or Global Image? The Role of Consumers` Local-Global Identity in Code-Switched Advertising Effectiveness Among Monolinguals 林穎青; 林穎青; Lin, Ying-Ching; Wang, Kai-Yu; Lin, Ying-Ching; Wang, Kai-Yu
    [廣告學系] 期刊論文 2015 Language Choice in Advertising for Multinational Corporations and Local Firms: A Reinquiry Focusing on Monolinguals Lin, Ying-Ching; Wang, Kai-Yu; 林穎青

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈