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    类别 日期 题名 作者 档案
    [企業管理學系] 會議論文 2018-06 Influencer marketing in China: examining the effects of parasocial identification, engagement, and inferences of manipulative intent on self-esteem 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Shan, Yan
    [企業管理學系] 會議論文 2018 Examining the effects of motivational usage for Instagram on brand engagement: The mediating role of advertising value 陳冠儒; Chen, Kuan-Ju; Chao, Chia-Tung
    [企業管理學系] 會議論文 2018-07 Examining the antecedent and consequences of consumer engagement with visual branded content on Pinterest 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan
    [企業管理學系] 會議論文 2018 When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motives 陳冠儒; Chen, Kuan-Ju; Shan, Yan; Lin, Jhih-Syuan
    [企業管理學系] 會議論文 2017 Humanizing the brands: An examination of the antecedents and consequences of anthropomorphism 陳冠儒; Chen, Kuan-Ju
    [企業管理學系] 會議論文 2016 Brand anthropomorphization: An examination of the process of anthropomorphism and the anthropomorphism effects on advertising and brand outcomes 陳冠儒; Chen, Kuan-Ju; Kim, Jooyoung
    [企業管理學系] 會議論文 2016 Understanding the effect of social television on TV banding: A uses and gratifications Perspective 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan
    [企業管理學系] 會議論文 2015 Brand personification: An examination of the antecedents and consequences of consumer anthropomorphism 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan
    [企業管理學系] 會議論文 2015 How Pinteresting! Exploring global brands’ visual brand identity strategies 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Sung, Yongjun
    [企業管理學系] 會議論文 2015 Stay of Leave: Examining the effect of brand identity fusion on consumers’ responses to brand transgressions 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Sung, Yongjun
    [企業管理學系] 會議論文 2015 Fan identification and brand preferences on social media sites: Effects of BIRGing and CORFing on sport fans` evaluations of endorsed brands 陳冠儒; Chen, Kuan-Ju; Phua, Joe; Pan, Po-Lin
    [企業管理學系] 會議論文 2014 An empirical examination of viewers` TV show commitment and social TV uses in TV show-viewer relationships 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan
    [企業管理學系] 會議論文 2014 Exploring source effects of Facebook posts: The importance of affective and cognitive elaborations in attitude formation 陳冠儒; Chen, Kuan-Ju; Kim, Jooyoung; Lin, Jhih-Syuan
    [企業管理學系] 會議論文 2013 Does culture matter in sport? The moderating role of cultural identity in self-expressive identification and sport engagement 陳冠儒; Chen, Kuan-Ju; Phua, Joe
    [企業管理學系] 會議論文 2013 Critical political economy on social media: The power of audience 陳冠儒; Chen, Kuan-Ju
    [企業管理學系] 會議論文 2013 Forgiving brand failures: The role of brand relationship commitment 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Sung, Yongjun
    [企業管理學系] 會議論文 2013 Would you be my friend? The uses of brand personification on Facebook for developing consumer-brand relationships 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min
    [企業管理學系] 會議論文 2013 A content analysis of replications in consumer behavior journals, 1992-2011 陳冠儒; Chen, Kuan-Ju; Bae, Soobin; Morgan, Stephen; Stevens, Stephanie; Hahm, Jung Min; Reid, Leonard N.
    [企業管理學系] 會議論文 2013 The role of cultural identity in self-expressive identification on social media 陳冠儒; Chen, Kuan-Ju
    [企業管理學系] 會議論文 2012 Evaluation of the theory of planned behavior 陳冠儒; Chen, Kuan-Ju
    [企業管理學系] 會議論文 2012 Breaking tweets: Foreign correspondents’ uses of Twitter 陳冠儒; Chen, Kuan-Ju; Cozma, Raluca
    [企業管理學系] 會議論文 2012 Genres, structures and strategies in interactive digital narratives: Analyzing a body of works created in ASAPS 陳冠儒; Chen, Kuan-Ju; Koenitz, Harmut; Chen, Kuan-Ju
    [企業管理學系] 會議論文 2011 Congressional candidates’ use of Twitter during the 2010 midterm elections: A wasted opportunity? 陳冠儒; Chen, Kuan-Ju; Cozma, Raluca
    [廣告學系] 會議論文 2018-11 A Study of the Elderly’s Using Intention and Operating Behavior on Smart Mobile Devices Fan, Ya-Fen; 鄭霈絨; Pei-JungCheng
    [廣告學系] 會議論文 2016-02 A Study of the Style of Digital Sketch Pens Used by Children Sung, Chih-Kai; Chen, Tung-Hsun; 鄭霈絨; Pei-JungCheng
    [廣告學系] 會議論文 2013-08 A Study on the Interactive Interface of Mind-mapping Apps Based on User Experience Cheng, Yi-Chun; 鄭霈絨; Pei-JungCheng
    [廣告學系] 會議論文 2016-02 A Study on the Relationship between the Personified Roles’ Postures and the Interaction with the Main Character in Eastern and Western 2D Animated Movies Cai, Nian-Jhen; Chang, Tsai-Ping; 鄭霈絨; Pei-JungCheng
    [廣告學系] 會議論文 2009-09 A Study on the Visual Presentation of Humanized Devils in Illustration Design Leong, Sao-Fan; 鄭霈絨; Pei-JungCheng
    [廣告學系] 會議論文 2011-01 Affordances in Design Process," Proceedings of the Second International Conference on Creativity and Innovation in Design Chen, Li-Hao; 鄭霈絨; Pei-JungCheng
    [廣告學系] 會議論文 2013-08 Affordances of Virtual Touch Button in User-Computer Interaction Chen, Li-Hao; 鄭霈絨; Pei-JungCheng
    [廣告學系] 會議論文 2012-12 Applicability of affordance concept in user-computer interaction Chen, Li-Hao; Huang, Hsinfu; 鄭霈絨; Pei-JungCheng
    [廣告學系] 會議論文 2015-05 Children’s intuitive and post use assessment of electronic drawing pens made for children Chen, Tung-Hsun; 鄭霈絨; Pei-JungCheng
    [廣告學系] 會議論文 2015-11 Dissimilarities between referencing printed and online materials in the ideation 鄭霈絨; Pei-JungCheng; Chen, Li-Hao
    [廣告學系] 會議論文 2012-12 Establishing the structure of interactive touch advance organizer for School-age Children Huang, Hsinfu; 鄭霈絨; Pei-JungCheng; Hu, Hui-Jiun
    [廣告學系] 會議論文 2017-06 Exploring Consumers` Trust Difference between Shopping on Website and Mobile App Service Process Chang, Tsai Ping; 鄭霈絨; Pei-JungCheng
    [廣告學系] 會議論文 2016-02 Exploring the Relationship between the Appearance Design and Personality Expression of the Personified Characters in Eastern and Western 2D Animated Film Chang, Tsai Ping; 鄭霈絨; Pei-JungCheng
    [廣告學系] 會議論文 2019-01 How Does ‘IDEATOR’ Work for Designers in the Ideation? 鄭霈絨; Pei-JungCheng
    [廣告學系] 會議論文 2013-08 How the Designers` Keyword Thinking Influences on their Ideation 鄭霈絨; Cheng, Pei-Jung; Chen, Li-Hao; Cheng, Yi-Chun
    [廣告學系] 會議論文 2013-08 How the Plan of Shapes and Colors for the Notification Icons of Social Networking Websites Influences on Users` Priority Response Order Guo, Jin-Cu; 鄭霈絨; Cheng, Pei-Jung
    [廣告學系] 會議論文 2019-09 Making Ideation Visible: An Early-Design Tool for Designers 鄭霈絨; Cheng, Pei-Jung
    [廣告學系] 會議論文 2014-12 The Analysis of Designers’ On-line Retrieving and Referring Behavior 鄭霈絨; Cheng, Pei-Jung; Chen, Li-Hao
    [廣告學系] 會議論文 2012-12 The Considerations in Using a Mind Mapping APP 鄭霈絨; Cheng, Pei-Jung; Hu, Hui-Jiun; Chen, Li-Hao
    [廣告學系] 會議論文 2016-05 The influences of drawing with graphics software on children`s cognitive development Sung, Chih-Kai; 鄭霈絨; Cheng, Pei-Jung
    [廣告學系] 會議論文 2019-09 Using the Technology Acceptance Model to Evaluate Intention to Use Mobile Games—A Case of Pokémon GO Fan, Ya-Fen; 鄭霈絨; Cheng, Pei-Jung
    [廣告學系] 會議論文 2013-05 心智圖App 操作介面研究 鄭亦均; 鄭霈絨; Cheng, Pei-Jung
    [廣告學系] 會議論文 2012-05 心智圖APP在智慧型手機上的介面提示性研究 鄭亦均; 鄭霈絨; Cheng, Pei-Jung
    [廣告學系] 會議論文 2015-05 手機介面icon之語意辨識－以年輕族群為主 陳義生; 吳明穎; 鄒恩瑋; 郭珓銓; 鄭霈絨; Cheng, Pei-Jung
    [廣告學系] 會議論文 2018-05 以上班族行為觀察探究辦公用收納與擺設的方式 許玟羿; 鄭霈絨; Cheng, Pei-Jung; 呂健瑋
    [廣告學系] 會議論文 2011-01 以通用設計原則探究止痛藥包裝上之用藥指示資訊的呈現方式 鄭霈絨; Cheng, Pei-Jung
    [廣告學系] 會議論文 2016-11 幼兒在團體遊戲中的互動行為對於創造力之影響 蔡念真; 鄭霈絨; Cheng, Pei-Jung

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