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    Items for Author "別蓮蒂"  

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    Collection Date Title Authors Bitstream
    [企業管理學系] 期刊論文 2024-09 合樸農學市集的永續之道—社群貨幣的導入 別蓮蒂; 劉世慶
    [企業管理學系] 期刊論文 2024-04 Balanced or imbalanced, that is the question: The effect of R&D/marketing power structure on new product development time 別蓮蒂; Bei, Lien-Ti; Chang, Chia-Yang; Lou, Yung-Chien
    [企業管理學系] 期刊論文 2022-01 為台灣量身打造CSR策略實戰守則 別蓮蒂; 吳澤欣; 劉世慶; Bei, Lien-Ti; Wu, Tzer-Shin; Liu, Shih-Ching
    [企業管理學系] 期刊論文 2019-07 The Effects of Logo Frame Design on Brand Extensions 別蓮蒂; Bei, Lien-Ti; Chen, Yu-Shan Athena*
    [企業管理學系] 期刊論文 2018-10 Free the Brand: How a Logo Frame Influences the Potentiality of Brand Extensions 別蓮蒂; Bei, Lien-Ti; Chen, Yu-Shan Athena*
    [企業管理學系] 期刊論文 2017-10 Exploring the Flow Experience in the Virtual World by the Auto-driving Method 黃增隆; Huang, Tseng-Lung; 別蓮蒂; Bei, Lien-Ti; 樓永堅
    [企業管理學系] 期刊論文 2017 Reviewing Regulatory Focus Based on Four Regulatory Forms Chen, Yu-Shan Athena; 別蓮蒂; Bei, Lien-Ti
    [企業管理學系] 期刊論文 2015-12 The effects of hedonic and utilitarian bidding values on e-auction behavior Bei, Lien-Ti; Chen, Ming-Yi; 別蓮蒂
    [企業管理學系] 期刊論文 2015-01 Customer`s perceived value of waiting time for service events Lin, Y.-T.; Xia, K.-N.; Bei, Lien-Ti; 別蓮蒂
    [企業管理學系] 期刊論文 2014-03 Position Matters When We Stand Together: A Linguistic Perspective on Composite Brand Extensions Tsai, Meng-Chun; Lou, Yung-Chien; Bei, Lien-Ti; Monroe, Kent B.
    [企業管理學系] 期刊論文 2014-03 Position matters when we stand together: a linguistic perspective on composite brand extensions 蔡孟君; 樓永堅; 別蓮蒂; Kent B. Monroe; Tsai, Meng-Chun; Lou, Yung-Chien; Bei, Lien-Ti; Kent B. Monroe
    [企業管理學系] 期刊論文 2014-01 ConvenienceProbe: A Phone-based Data Collection and Access System for Retail Trade Area Analysis You, Chuang-Wen; Kao, Hsin-Liu (Cindy); Ho, Bo-Jhang; Chen, Yu-Han (Tiffany); Wang, Wei-Fehng; Bei, Lien-Ti
    [企業管理學系] 期刊論文 2014-01 ConvenienceProbe: A phone-based system for retail trade-area analysis You, C.-W.; Kao, H.-L.C.; Ho, B.-J.; Wang, Wei-Fehng; Bei, Lien-Ti; 別蓮蒂
    [企業管理學系] 期刊論文 2013-06 Brand Power Index – Using Principal Component Analysis 別蓮蒂; Bei, Lien-Ti; Cheng,Tsung-Chi
    [企業管理學系] 期刊論文 2013-07 Brand power index - using principal component analysis Bei, Lien-Ti; Cheng, Tsung-Chi; 別蓮蒂; 鄭宗記
    [企業管理學系] 期刊論文 2012-07 領導者特質、企業文化與品牌個性間之關係初探--長期歷史觀點 別蓮蒂; 陳明怡; 劉吉傑; Bei, Lien-Ti; Chen, Ming-Yi; Liu, Chi-Chieh
    [企業管理學系] 期刊論文 2012 領導者特質、企業文化與品牌個性間之關係初探─長期歷史觀點 別蓮蒂; 陳明怡; 劉吉傑; Bei, Lien-Ti; Chen, Ming-Yi; Liu, Chi-Chieh
    [企業管理學系] 期刊論文 2012 The Influences of Price Dispersion and the Manufacturer`s Suggested Price on Consumers` Boundaries of Acceptable Price: Expected Price as a Mediator Chen, Etta Y. I.; Bei, Lien-Ti; 別蓮蒂
    [企業管理學系] 期刊論文 2011-12 廣告量對品牌態度與購買率之長期影響 別蓮蒂; 陳怡穆; Bei, Lien-Ti; Chen, Yi -Mu
    [企業管理學系] 期刊論文 2011-01 Consumer Evaluations of Brand Extension: the Roles of Case-based Reminding on Brand-to-brand Similarity Shen, Yung-Cheng; Bei, Lien-Ti; Chu, Chia-Hsien; 沈永正; 別蓮蒂; 朱家賢
    [企業管理學系] 期刊論文 2011 Positioning Brand Extensions in Comparative Advertising: An Assessment of the Roles of Comparative Brand Similarity, Comparative Claims, and Consumer Product Knowledge Bei, Lien-Ti; Chu, Chia-Hsien; Shen, Yung-Cheng; 別蓮蒂; 朱家賢; 沈永正
    [企業管理學系] 期刊論文 2011 Is the New Product Yours or Mine? A linguistic Perspective on Composite Brand Extensions. Tsai, Meng-Chun; Lou, Yung-Chien; 別蓮蒂; Kent B. Monroe; Tsai, Meng-Chun; Lou, Yung-Chien; Bei, Lien-Ti; Kent B. Monroe
    [企業管理學系] 期刊論文 2009-04 贈品促銷深度對贈品組合評價影響之研究 曾忠蕙; 樓永堅; 別蓮蒂; Tseng, Chung-Hui; Lou, Yung-Chien; Bei, Lien-Ti
    [企業管理學系] 期刊論文 2009 A Research of the Effect of Gift Promotion and Its Spillover Effect Tseng, Chung-Hui; Lou, Yung-Chien; Bei, Lien-Ti; 曾忠蕙; 樓永堅; 別蓮蒂
    [企業管理學系] 期刊論文 2009 The Values and Lifestyles of Prior Mature Chinese Consumers Bei, Lien-Ti; Wang, Chih-Ping; Lin, Hung-Miao; 別蓮蒂
    [企業管理學系] 期刊論文 2007-10 Effects of Brand-to-brand Similarity and Brand-to-attribute Similarity on Brand Extension Evaluation 別蓮蒂; Shen, Yung-Cheng; Bei,Lien-Ti; Shen,Yung-Cheng
    [企業管理學系] 期刊論文 2006 Building Marketing Strategies for State-Owned Enterprises against Private Ones Based on the Perspectives of Customer Satisfaction and Service Quality Bei, Lien-Ti; Shang, Cian-Fong; 別蓮蒂
    [企業管理學系] 期刊論文 2006 THE DETERMINANTS OF CUSTOMER LOYALTY: AN ANALYSIS OF INTANGIBILE FACTORS IN THREE SERVICE INDUSTRIES Bei, Lien-Ti; Chiao, Yu-Chungh; 別蓮蒂
    [企業管理學系] 期刊論文 2004-02 優勢與平位比較性廣告之策略運用及溝通效果 別蓮蒂
    [企業管理學系] 期刊論文 2004 Consumers` Online Information Search Behavior and the Phenomena of Search versus Experience Products 別蓮蒂; Richard Widdows; Etta Y. I. Chen
    [企業管理學系] 期刊論文 2004 Consumers` Online Information Search for a New Restaurant for Dining-Out: A Comparison of US and Taiwan Consumers 別蓮蒂; Etta Y. I. Chen; Jong-Youn Rha; Richard Widdows
    [企業管理學系] 期刊論文 2004 影響企業品牌傘策略背書效果的因素 別蓮蒂; 鄭秀倫
    [企業管理學系] 期刊論文 2003-12 企業品牌傘策略之企業名稱背書效果 別蓮蒂; Bei, Lien-Ti
    [企業管理學系] 期刊論文 2003-12 企業採用創新技術之影響因素-以WAP應用為例 郭更生; 別蓮蒂; 商倩鳳; 張洪瑞
    [企業管理學系] 期刊論文 2003-08 消費者認知的廠商移轉能力、產品製造困難度與品牌聯想對品牌延伸合適性的影響 別蓮蒂
    [企業管理學系] 期刊論文 2003-04 產品契合度與品牌特質聯想對品牌延伸效果的影響 別蓮蒂; Bei, Lien-Ti
    [企業管理學系] 期刊論文 2003-02 時尚為先科技享樂的時代來臨！ 金念慈; 別蓮蒂
    [企業管理學系] 期刊論文 2003 企業採用創新技術之影響因素—以WAP 應用為例 別蓮蒂; 商倩鳳
    [企業管理學系] 期刊論文 2002-12 顧客滿意度衡量與估計之研究─線性迴歸模型與 Ordered Probit/ Logit 模型之比較 喬友慶; 葉凱莉; 別蓮蒂
    [企業管理學系] 期刊論文 2002-10 全國加油站降價行銷聰明不聰明﹖ 別蓮蒂
    [企業管理學系] 期刊論文 2002-02 2002年青少年生活型態族群描述 別蓮蒂
    [企業管理學系] 期刊論文 2002-01 企業贊助公益活動之動機、決策與影響因素 別蓮蒂; 游舒惠
    [企業管理學系] 期刊論文 2002-01 2002年成年消費者生活型態族群描述 別蓮蒂
    [企業管理學系] 期刊論文 2001-09 An Integrated Model for the Effects of Perceived Product ,Perceived Service Quality ,and Perceived Price Fairness on Consumer Satisfaction and Loyalty 別蓮蒂
    [企業管理學系] 期刊論文 2001-05 2001年成年消費族群白皮書--東方E-ICP生活型態調查報告出爐 (下) 別蓮蒂
    [企業管理學系] 期刊論文 2001-04 2001年成年消費族群白皮書--東方E-ICP生活型態調查報告出爐 (上) 別蓮蒂
    [企業管理學系] 期刊論文 1999-08 Product Knowledge and Product Involvement as Moderators of the Effects of Information on Purchase Decisions: A Case Study Using the Perfect Information Frontier Approach 別蓮蒂; Richard Widdows
    [企業管理學系] 期刊論文 1999 Product knowledge and product involvement as moderators of the effects of information on purchase decisions: A case study using the Perfect Information Frontier Approach BEI, LIEN‐TI; 別蓮蒂; WIDDOWS, RICHARD
    [企業管理學系] 期刊論文 1997 The Consumer Reports Mindset: Who Seeks the Value──The Involved or the Knowledgeable? Bei, Lien-Ti; Heslin, Richard; 別蓮蒂
    [企業管理學系] 期刊論文 1995 The Determinants of Consumers` Purchase Decisions for Recycled Products: An Application of Acquisition-Transaction Utility Theory Bei, Lien-Ti; Eithel M. Simpson; 別蓮蒂

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