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    题名: 移動健康商業模式之探討：以慢性疾病為例
    A Study On Business Model Of Mobile Health：Take Chronic Disease As Example
    作者: 陳怡文
    贡献者: 鄭宇庭
    陳怡文
    关键词: 移動健康
    mHealth
    慢性疾病
    糖尿病
    商業模式
    日期: 2015
    上传时间: 2016-08-09 09:53:41 (UTC+8)
    摘要: 在當今科技進步迅速，人類卻陷在可預防之慢性疾病致死率高於傳染病的
    窘境中，慢病醫療花費佔總醫療支出比例逐漸增加；在各國人口結構轉變且健
    康產業普遍存在效率不彰之問題下，越發突顯健康產業預防勝於治療之重要性
    與效率優化議題。近年來行動裝置及網路普及，使得利用行動科技提供健康服
    務與資訊之mHealth(移動健康)，得以實踐於日常生活中，移動健康旨在改變過
    往以醫療院所為核心之治療服務，為以顧客為中心提供預防保健、治療、照護
    三者並重之高移動、高可取得性、高效率、可規模化的移動健康服務。
    鑑於移動健康產業之發展潛力強勁，本研究期探討移動健康產業現況與發
    展困境，作為企業掌握產業變動之評估；並以Osterwalder & Pigneur (2010)提出的商業模式為研究架構，分析並歸納成功個案之商業模式，期作為企業未來發
    展方向之參考。
    研究結果亦顯示，個案公司之服務皆能體現移動健康之精神，以顧客為中
    心提供線上、效率、易於使用與接觸之可規模化服務，目標客層明確、精準設
    計之高品質服務體驗，能有效將價值主張傳達顧客，同時輔以社群力量使得服
    務更具黏著度亦能利用網路外部性達規模化之效益，突顯差異化服務，使得公
    司卓越。
    參考文獻: 一、中文文獻 (按筆劃排序)
    1. DIGITIMES(2014)，「行動醫療App將出現爆發式增長」，DIGITIMES，2015/9/28，取自：http://www.digitimes.com.tw/tw/dt/n/shwnws.asp?cnlid=13&packageid=8674&id=0000387981_XI5L08PO7FHSZ12796Y86#ixzz3qVO6q1QY。
    2. IDF(2014)，「國際糖尿病聯盟(IDF)糖尿病概覽」，第六版。
    3. 尤傳莉譯(2012) ，獲利世代(Osterwalder, A., Pigneur, Y., Smith, A., Clark, T.,2010)，初版，早安財經講堂。
    4. 李世代、范碧玉、黃麗秋、簡雅芬(1999)，「全民健康保險慢性病ICD - 9 - CM 分類代碼之研議」，衛生福利部中央健康保險署。
    5. 李靜茹、吳月珠(2015)，「糖尿病人多注意心血管疾病也要勤測血糖」，http://sugarcloud.com.tw/documentation/smbg-cvd。
    6. 周泰華(2007)，行銷研究方法與個案，滄海。
    7. 林佳瑩、徐富珍校訂(2004)，研究方法基礎理論與技巧(Earl Babbie，2002)，初版(原文第二版)，雙葉書廊。
    8. 邱志聖(2008)，行銷研究－實務與理論應用，初版，智勝文化。
    9. 俞力平(2014)，「行動醫療產業的發展與台灣的機會-從美國行動醫療應用程 式指引談起」，財團法人醫藥品查驗中心。
    10. 胡月娟，陳敏麗(2005)，慢性病護理學，匯華圖書出版有限公司。
    11. 夏小燕、潘敏仪、蔡贵和、黄培杰(2015)，「中國數字化醫療市場變革」，BCG波士頓諮詢公司。
    12. 徐倩、趙文龍(2014)，「國內外移動醫療應用現狀及啓示」，檢驗醫學與臨床，2014年5月第11卷第9期。
    13. 翁永泉(2014)，「從原廠委託設計製造廠角度分析健康照護產業之商機、切入方式及行銷策略」，臺灣大學碩士在職專班國際企業管理組。
    14. 劉岡靈(2012)，「醫療雲之營運模式與策略分析」，臺灣大學國際企業研究所。
    15. 劉惠玲(2013)，「國際醫療經營模式與關鍵成功因素之探討-以某公立醫學中心為例」，國立陽明大學醫務管理研究所。
    16. 衛生福利部(2014)，「衛生福利年報」，2014年版。
    17. 衛生福利部(2015)，「智慧健康照護推動現況與未來發展」，SlideShare，取自：http://www.slideshare.net/barbarahsu88/3-1-45113920。

    二、英文文獻(按文字順序排序)
    1. “Diabetes by the Numbers”(2014), The Journal of mHealth--Diabetes: Going Digital, P 5.
    2. “Using Game Technology to Help Childhood Diabetes”(2014), The Journal of mHealth--Diabetes: Going Digital, P 6-8.
    3. Adrian James(2015), “People to Know 2015: The mySugr Team” , from: http://www.diabetesforecast.org/2015/sep-oct/people-to-know-2015-3.html.
    4. Arrow, K. J. (1963), “Uncertainty and the Welfare Economics of Medical Care.”, American Economic Review,53(5).
    5. Chesbrough, H., Rosenbloom, R. (2000),“The Role of the Business Model in capturing value from Innovation: Evidence from XEROX Corporation’s Technology Spinoff Companies”, Harvard Business School.
    6. Chesbroughz, H.( 2009), “ Business Model Innovation: Opportunities and Barriers”, Long Range Planning, Volume 43, Issues 2-3, April-June, P 354-363.
    7. Chris Rauber(2015), “Omada Health makes big haul on Series C funding round, some from major customers”, from: http://www.bizjournals.com/sanfrancisco/blog/2015/09/omada-health-digital-health-andreessen-horowitz.html.
    8. Dan Taylor(2011), mySugr seeks to change the diabetic world, TNW, from: http://thenextweb.com/eu/2011/10/14/mysugr-seeks-to-change-the-diabetic-world/.
    9. Danielle McGuinness(2015), “An inside look at digital therapeutics pioneer, Omada Health”, from: http://rockhealth.com/an-inside-look-at-digital-therapeutics-pioneer-omada-health/.
    10. DiaTribe(2015) ,“Omada Health’s Prevent Program For Prediabetes Publishes Two-Year Weight and A1c results”, form: http://diatribe.org/omada-healths-prevent-program-prediabetes-publishes-two-year-weight-and-a1c-results.
    11. EU commission(2012), “eHealth Action Plan 2012-2020 - Innovative healthcare for the 21st century” , COMMUNICATION FROM THE COMMISSION TO THE EUROPEAN PARLIAMENT, THE COUNCIL, THE EUROPEAN ECONOMIC AND SOCIAL COMMITTEE AND THE COMMITTEE OF THE REGIONS, COM(2012)736 final.
    12. Eysenbach, G.(2001), ”What is e-health”, J Med Internet Res2001; 3(2):e20.
    13. Folland, S., Goodman, A. C., Stano, M.(1997), The Economics of Health and Health Care., New Jersey, NJ:Printice-Hall Inc..
    14. HiMSS(2015), from: http://www.himss.org/library/mhealth.
    15. IDC(2014),” IDC Reveals Health Insights Predictions for 2015”, from: http://www.idc.com/getdoc.jsp?containerId=prUS25262514.
    16. ITU(2015), “ICT Facts and Figures – The world in 2015”, ITU.
    17. Johnson, M., Chirstensen, C., and Kagerman, H. (2008), “ Reinventing Your Business Model”, Harvard Business Review.
    18. Knowler WC, Barrett-Connor E, Fowler SE, Hamman RF, Lachin JM, Walker EA, Nathan DM; Diabetes Prevention Program Research Group(2002), “Reduction in the incidence of type 2 diabetes with lifestyle intervention or metformin.”, Issue of the New England Journal of Medicine, 2002 Feb 7;346(6):393-403.
    19. Magretta, J. (2002), “Why Business Models Matter”, Harvard Business Review, Vol. 80, P 86-91.
    20. Mankiw, G.N. (1998), Principles of Microeconomics, Texas, Dryden Press, Fort Worth.
    21. Michelle Kuepper(2013), “Startup of the Week – MySugr: the app that wants to make diabetes treatment “more fun” ”, from: http://venturevillage.eu/startup-of-the-week-mysugr.
    22. Morrish, N.J., Wang, S.L., Stevens, L.K., Fuller, J.H., Keen, H.(2001), “Mortality and causes of death in the WHO Multinational Study of Vascular Disease in Diabetes”, Diabetologia, 44 Suppl 2:S14–S21.
    23. Murray Aitken, Jennifer Lyle(2015), “Patient Adoption of mHealth“, IMS Institute for Healthcare Informatics, P1-13.
    24. mySugr(2015), from: https://mysugr.com.
    25. NIH(2002), “Diabetes Prevention Program(DPP)”, National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK), from: http://www.niddk.nih.gov/about-niddk/research-areas/diabetes/diabetes-prevention-program-dpp/Pages/default.aspx.
    26. Omada Health(2015), from: https://omadahealth.com.
    27. Osterwalder, A.( 2004), “The Business Model Ontology –A proposition in a Design Science Approach”, PhD Thesis, University of Lausanne.
    28. Phelps, C. E. (1997), Health Economics, New York, NY:Addison-Wesley Educational Publishers Inc..
    29. Prevent(2015),from: https://preventnow.com/.
    30. Rock health(2015), “Designing a Digital Health Company: Sean Duffy, Omada Health // Startup Elements” , from: https://www.youtube.com/watch?v=iIF5sxobC8Q.
    31. Roglic G, Unwin N, Bennett PH, Mathers C, Tuomilehto J, Nag S et al.(2005), “The burden of mortality attributable to diabetes: realistic estimates for the year 2000”, Diabetes Care, 28(9), P 2130–2135.
    32. Ronald Tamler(2014), “People to Know 2014: Sean Duffy”, from: http://www.diabetesforecast.org/2014/10-oct/people-to-know-2014-sean.html?__utma=227028104.539549736.1447052554.1447052554.1447052554.1&__utmb=227028104.1.10.1447052554&__utmc=227028104&__utmx=-&__utmz=227028104.1447052554.1.1.utmcsr=diabetesforecast.org|utmccn=(referral)|utmcmd=referral|utmcct=/2015/nov-dec/&__utmv=-&__utmk=228561822.
    33. Sloan, F. A. (2000), ” Non-For-Profit Ownership and Hospital Behavior”, Handbook of Health Economics, North Holland, Elsevier.
    34. Statista(2015), “Global digital health market from 2013 to 2020, by segment (in billion U.S. dollars)”, from: http://www.statista.com/statistics/387867/value-of-worldwide-digital-health-market-forecast-by-segment/.
    35. Statista(2015), “Projected CAGR for the global digital health market from 2013 to 2020, by segment”, from: http://www.statista.com/statistics/387875/forecast-cagr-of-worldwide-digital-health-market-by-segment/.
    36. Timmers, P. (1998), “Business Models for Electronic Markets.” Journal on Electronic Markets ,8(2), P 3-8.
    37. WHA58.28(2005),” eHealth” , 7th report, WHA.
    38. WHA66.24(2013),” eHealth standardization and interoperability”, WHA.
    39. WHO(2012), “Global data on visual impairments 2010”, Geneva, WHO.
    40. WHO(2014), “GLOBAL STATUS REPORT on noncommunicable diseases 2014”, WHO, P 9-19.
    41. WHO(2015), “Chronic diseases and health promotion”, from: http://www.who.int/chp/en/.
    42. WHO(2015), “Diabetes”, from: http://www.who.int/mediacentre/factsheets/fs312/en/.
    描述: 碩士
    國立政治大學
    企業管理學系
    101355023
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0101355023
    数据类型: thesis
    显示于类别:[企業管理學系] 學位論文

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