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    題名: 在泰國曼谷開設有機超市之商業企劃書
    Organic Supermarket Business Plan in Bangkok, Thailand
    作者: 林秀銀
    Chalermchaichan, Oranee
    貢獻者: 郭維裕
    Kuo, George
    林秀銀
    Chalermchaichan, Oranee
    關鍵詞: 超市
    有機
    曼谷
    泰國
    現代生活
    Supermarket
    Organic
    Bangkok
    Thailand
    Modern Life
    日期: 2016
    上傳時間: 2016-08-02 17:37:41 (UTC+8)
    摘要: Currently many city dwellers are getting sick because of unhealthy city lifestyle such as living a night lives, being surrounded by a polluted environment and consuming contaminated food. As a result, healthy and green lifestyle is becoming a mainstream popular trend in Bangkok. People started to participate in extreme sport and especially purchasing organic food, and yet they still get even more sick. It is because they have wrong perception of organic food, so they still buy products such as hydroponic vegetable, injected hormone meat, and GMO harvest from normal supermarket. Although there are some green stores in the market, they still provide non-organic products, especially hydroponic vegetable.
    Modern Earth is a pure organic supermarket that satisfies health-conscious city dwellers’ hunger for authentic organic food and products as an ultimate tool to live a healthy enjoyable modern lifestyle. Modern Earth offers English literate staffs who can inform and answer both Thais and expatriates about organic agriculture understanding as well as our products. Organic bakery and coffee shop, bookstores, and organic-related product store are also available in our supermarket. We believe our supermarket is one of the solutions for todays unhealthy modern lifestyle.
    參考文獻: - Organic Agriculture Industry Overview: http://www.greennet.or.th/sites/default/files/Thai%20OA%2015.pdf
    http://www.environnet.in.th/2014/?p=7386
    http://www.actorganic-cert.or.th/en/page/item/613
    - Overall Bangkok Statistics: http://www.bangkok.go.th/upload/user/00000130/Logo/statistic/stat%202556(thai).pdf
    - Bangkok Population Statistics December 2015: http://203.155.220.230/bmainfo/esp/pop/pop_58.pdf
    - BTS Ridership Statistics: https://en.wikipedia.org/wiki/BTS_Skytrain and http://market.sec.or.th/public/idisc/th/FinancialReport/ALL-0000001382/20121101-20151101?symbol=BTS
    - Thailand Rental Price: http://www.thaihometown.com
    - Lemon Farm:
    https://www.facebook.com/lemonfarmfan/
    https://issuu.com/salforest/docs/greencase6-lemonfarm
    - Whole Food Market: http://www.wholefoodsmarket.com
    - Villa Market: http://www.villamarket.com
    - Pre-SLE lady’s story: http://health.kapook.com/view149887.html
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    103933047
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0103933047
    資料類型: thesis
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文

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