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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/99577

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Title:	在泰國曼谷開設有機超市之商業企劃書 Organic Supermarket Business Plan in Bangkok, Thailand
Authors:	林秀銀 Chalermchaichan, Oranee
Contributors:	郭維裕 Kuo, George 林秀銀 Chalermchaichan, Oranee
Keywords:	超市有機曼谷泰國現代生活 Supermarket Organic Bangkok Thailand Modern Life
Date:	2016
Issue Date:	2016-08-02 17:37:41 (UTC+8)
Abstract:	Currently many city dwellers are getting sick because of unhealthy city lifestyle such as living a night lives, being surrounded by a polluted environment and consuming contaminated food. As a result, healthy and green lifestyle is becoming a mainstream popular trend in Bangkok. People started to participate in extreme sport and especially purchasing organic food, and yet they still get even more sick. It is because they have wrong perception of organic food, so they still buy products such as hydroponic vegetable, injected hormone meat, and GMO harvest from normal supermarket. Although there are some green stores in the market, they still provide non-organic products, especially hydroponic vegetable. Modern Earth is a pure organic supermarket that satisfies health-conscious city dwellers’ hunger for authentic organic food and products as an ultimate tool to live a healthy enjoyable modern lifestyle. Modern Earth offers English literate staffs who can inform and answer both Thais and expatriates about organic agriculture understanding as well as our products. Organic bakery and coffee shop, bookstores, and organic-related product store are also available in our supermarket. We believe our supermarket is one of the solutions for todays unhealthy modern lifestyle.
Reference:	- Organic Agriculture Industry Overview: http://www.greennet.or.th/sites/default/files/Thai%20OA%2015.pdf http://www.environnet.in.th/2014/?p=7386 http://www.actorganic-cert.or.th/en/page/item/613 - Overall Bangkok Statistics: http://www.bangkok.go.th/upload/user/00000130/Logo/statistic/stat%202556(thai).pdf - Bangkok Population Statistics December 2015: http://203.155.220.230/bmainfo/esp/pop/pop_58.pdf - BTS Ridership Statistics: https://en.wikipedia.org/wiki/BTS_Skytrain and http://market.sec.or.th/public/idisc/th/FinancialReport/ALL-0000001382/20121101-20151101?symbol=BTS - Thailand Rental Price: http://www.thaihometown.com - Lemon Farm: https://www.facebook.com/lemonfarmfan/ https://issuu.com/salforest/docs/greencase6-lemonfarm - Whole Food Market: http://www.wholefoodsmarket.com - Villa Market: http://www.villamarket.com - Pre-SLE lady’s story: http://health.kapook.com/view149887.html
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 103933047
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0103933047
Data Type:	thesis
Appears in Collections:	[國際經營管理英語碩士學程IMBA] 學位論文

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