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Title:	共創部落旅遊發展的模型 Tourism Development in Taiwan`s Tribe Communities: A Co-creation Model for Authentic Experiences
Authors:	李杰銘
Contributors:	方孝謙 Fong, Shiaw Chian 李杰銘
Keywords:	原住民社區發展共創模型部落旅遊 Indigenous Community Development Co-creation Model Tribal Tourism
Date:	2016
Issue Date:	2016-07-21 10:34:36 (UTC+8)
Abstract:	在全世界和台灣，很多原住民地區正嘗試用觀光業當作經濟跟文化發展的一種替代方式。本研究會先簡短的介紹台灣原住民的歷史與發展，接著回答三個有關瞭解文化觀光在原住民部落的環境理論性的問題。文獻回顧會定義重要的概念，這些概念就是實證研究的基礎。實證研究會提供共創創意旅遊的社區組織模型。共創模型應用到部落旅遊發展的三個方面：1）社區與政府部門，或部落外的夥伴合作； 2）社區内的組織與合作；3）主客互動。本研究所指主要政府部門是原住民族委員會與交通部觀光局。本研究所指的模型應用在兩個從事觀光活動的原住民部落：樂水部落和福山部落。本研究的目的就觀光而言期望對原住民社區鄉村發展有更深刻的瞭解，因此提供模型來極大化原住民社區運作旅遊活動在經濟上和文化上的獲益。 In Taiwan, and around the world, many indigenous areas are experimenting with tourism as an alternative source of economic and cultural development. After a brief introduction of indigenous peoples history and development in Taiwan, this study answers three theoretical questions pertinent to understanding cultural tourism in a tribe environment. In answering these theoretical questions three core concepts are defined: cultural rights, authenticity, and the push pull-paradigm of cultural tourism. These three concepts are put into application through construction of a co-creation model, designed to enhance community organization in developing tourism activities. The model for community organization is based on co-creation and creativity tourism, with a principle of community as the lead stakeholder. It will be argued that when the proposed model is followed in tourism development, authenticity of experience will be improved, cultural rights protected, preservation of traditional culture encouraged, and value added. The co-creation model is used to analyze three different aspects of tribe tourism development: 1) community cooperation with government bodies and outside partners; 2) intra-community organization and cooperation; 3) tourist- host interactions. By using the proposed co-creation model as an ideal standard for tourism development and organization we measure the extent to which the subjects studied create an environment to achieve the goals of authenticity, cultural preservation, cultural rights, and added value. The main government subjects studied were the Council of Indigenous Peoples and the Tourism Bureau. The model was applied to two indigenous communities engaging in tourism activities: Fu Shan Tribe and Le Shui Tribe. It is hoped that those involved in the organizing and development of community based tribal tourism initiatives can use the proposed functional model of co-creation as a reference of best practices to maximize economic and cultural benefits.
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Description:	碩士國立政治大學國際傳播英語碩士學位學程(IMICS) 103461012
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G1034610121
Data Type:	thesis
Appears in Collections:	[International Master`s Program in International Communication Studies] Theses

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