| Reference: | 網路資料
2015尼爾森報告 新品最佳宣傳管道：親朋好友口碑相傳
http://www.nielsen.com/tw/zh/press-room/2015/news-innovation-product-in-taiwan.html
擷取日期：20151114
2015尼爾森報告 口碑，最佳的廣告形式
http://www.nielsen.com/tw/zh/press-room/2015/news-taiwan-trust-in-ad-2015-ch.html
擷取日期：20151114
2014 資策會產業情報研究所 台灣有81%消費者在購物前搜尋口碑訊息
http://mic.iii.org.tw/intelligence/pressroom/pop_pressFull.asp?sno=366&cred=2014/8
擷取日期：20151114
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