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    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/98603


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/98603


    Title: Casa de Piedra 精品旅館
    Casa de Piedra Boutique Hotel in San Salvador, El Salvador
    Authors: 可茉莉
    Colocho, Monica
    Contributors: 白德傑
    Brodowsky, Glen
    可茉莉
    Colocho, Monica
    Keywords: 精品酒店
    餐旅業
    薩爾瓦多餐旅業
    Boutique Hotel
    Hospitality Industry
    El Salvador Hospitality Industry
    Date: 2016
    Issue Date: 2016-07-01 15:07:19 (UTC+8)
    Abstract: The constant growth of hotels worldwide is due to the increase of tourists every year. The hospitality industry is one of the most stable industries. Boutique Hotels, however, are starting to emerge more and more in every country and is a somewhat new concept in developing countries. In El Salvador the hospitality industry has a steady economic growth. Therefore, service and hospitality companies are born every year. With the concept of “Boutique Hotel” relatively new in El Salvador and occupancy rates increasing every year, it is the right time to open a Boutique Hotel with personalized services and unique features to attract customers, locals and foreigners. This is how the idea of Casa de Piedra Boutique Hotel was born.
    It is located in the capital of El Salvador, with a colonial style and offering a variety of services that will be relevant to our customers. It will rely on personalized customer services, unique features, décor and design, and trained personnel as key success factors. The target market will be mostly business people, conference and meeting attendees, and private companies outbound employees.
    The owner’s knowledge of the hospitality industry in El Salvador and the know how to run a company will play key parts in the success of the company. The financial plans and a five year expansion plan demonstrates the venture’s profit potential.
    Reference: AHLA (American Hotel & Lodging Association). (2014). LODGING INDUSTRY Trends 2015. Retrieved 01 2016, from https://www.ahla.com/uploadedFiles/_Common/pdf/Lodging_Industry_Trends_2015.pdf
    Aliukeviciute, M. (2013). Boutique Hotels` Evolution. Retrieved 02 2016
    Bart Van Poll. (2012, April). Spotted by locals. Retrieved 02 2016, from http://www.spottedbylocals.com/blog/booking-com-and-the-race-towards-offering-all-hotels/
    Chris Inman, G. S. (2002). Tourism in El Salvador: The Competitive Challenges. Retrieved 03 2016, from https://www.incae.edu/EN/clacds/publicaciones/pdf/cen621.pdf
    CORSATUR. (2015, 03 15). Retrieved 02 2016, from http://publica.gobiernoabierto.gob.sv/institutions/corporacion-salvadorena-de-turismo/information_standards/estadisticas
    Henrique Lemus, G. P. (2007). Diseño de un modelo de aplicación del sistema Lean Management para pequeñas y medianas empresas del subsector turismo, en la rama hoteleria de El Salvador. Universidad de El Salvador, San Salvador. Retrieved 02 2016, from http://ri.ues.edu.sv/1940/1/Dise%C3%B1o_de_un_modelo_de_aplicaci%C3%B3n_del_sistema_Lean_Management_(administraci%C3%B3n_esbelta),_para_las_peque%C3%B1as_y_medianas_empresas.pdf
    Hotels, K. (2015). The Global Hotel Industry and Trends for 2016. Retrieved 03 2016, from http://www.hospitalitynet.org/news/4073336.html
    Juan Francisco Salas. (2005, 05 17). Analitica. Retrieved 03 2016, from http://www.analitica.com/opinion/opinion-nacional/el-indice-revpar-un-ratio-para-medir-la-rentabilidad-ocupacional-hotelera-y-de-centros-hospitalarios/
    Luxury Accommodations Blog. (2016). Retrieved 03 2016, from http://www.luxuryaccommodationsblog.com/post/131096442566/what-is-a-boutique-hotel
    NUMBEO. (2016). Retrieved 03 2016, from Crime Index for Country 2016: http://www.numbeo.com/crime/rankings_by_country.jsp
    PRNewswire. (2015). Hotels Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2021. Retrieved 02 2016, from http://www.prnewswire.com/news-releases/hotels-market---global-industry-analysis-size-share-growth-trends-and-forecast-2015--2021-300182265.html
    Stadista. (2016). Stadista. Retrieved 03 2016, from http://www.statista.com/statistics/247264/total-revenue-of-the-global-hotel-industry/
    The World Bank. (2016). The World Bank. Retrieved 03 2016, from http://data.worldbank.org/country/el-salvador.
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    103933059
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0103933059
    Data Type: thesis
    Appears in Collections:[International MBA] Theses

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