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中文部分
王曉峰,張永強,吳笑一. (2016). 零售4.0 零售革命，邁入虛實整合的全通路時代 一版. 台北市：天下文化.
尼爾森市場洞察報告.(2016).隨時隨地行動即時購！Shop on the GO: Anytime,Anywhere.
邱志聖.(2014).策略行銷分析：架構與實務應用 四版. 台北市：智勝文化.
邱志聖.(2013).行銷研究 實務與理論應用 三版. 台北市：智勝文化. |
