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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/97913


    Title: 臉書使用者的社會資本及政治參與
    Other Titles: A Study of Facebook Users` Social Capital and Political Participation
    Authors: 陳憶寧
    Chen, Katherine Yi-Ning
    Contributors: 廣告系
    Keywords: 生活滿意度;社會信任;旺中案;政治參與;臉書使用;Facebook users;Life satisfaction;Online political participation;Social capital;Social trust
    Date: 2016-04
    Issue Date: 2016-06-14 12:08:00 (UTC+8)
    Abstract: 本研究意圖以社會資本角度檢視臉書使用者的網路政治參與，探討社交網站使用者的政治參與之潛在可能。旺中案爭議發生過程中，本研究透過網路問卷調查臺灣地區的613 位臉書使用者。結果顯示，臉書使用程度的高低與生活滿意度、政治參與有正相關；政治興趣、政治知識與臉書友誼與政治參與也有正向關係。根據以上結果推論，臉書使用有助於較年輕的民眾的政治參與，可進一步促進臺灣公民社會的形成。
    This study aimed to investigate the relationships among the online political participation of Facebook users from the perspective of social capital. We use the example of the controversial issue of the merger and acquisition of the Want Want China Times Group to determine whether social media use could have a positive function in enhancing the political participation of individuals. The results of an online survey conducted across Taiwan (N = 613) showed significantly positive relationships among Facebook use, life satisfaction, and political participation. Moreover, political interest, political knowledge, and friendship over Facebook all positively predicted political participation, suggesting that online social networks may be a solution for the disengagement of youth from civic duty and democracy.
    Relation: 傳播與社會學刊, No.35, pp.141-183
    Data Type: article
    Appears in Collections:[Department of Advertising] Periodical Articles

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