| Reference: | 參考書目
一.中文部分
1: 江正興著，消費者採用新產品決策程序之研究(國立政治大學企業管理研究所碩士論文，66年6月)。
2: 李在為著，非耐久性消費品創新擴散及採用過程之研究(國立政治大學企業管理研究所碩士論文，63年6月)。
3: 周公燠著，新產品購買行為之研究(國立政治大學企業管理研究所碩士論文，65年6月)。
4: 黃正義著，銀行業務創用者及其傳播行為之研究(國立政治大學企業管理研究所碩士論文，62年6月)。
5: 莊克寧著，耐久性消費品擴散過程之研究(國立政治大學企業管理研究所碩士論文，63年6月)。
6: 郭嘉全著，工業品創新的採用極快散行為之研究(國立政治大學企業管理研究所碩士論文，63年6月)。
7: 謝安田著，研究方法(初版，自行出版，68年)。
二.英文部分:
1 : Bryce Ryan and Neal C. Gross, "The Diffusion of Hybrid Seed Corn in Two Iowa Communities,"Rural Sociology,Vol.8 (Mar. 1943), PP.15-24.
2 : C.F. Carter and B.R. Williams, Industry and Technical Progress: Factors Governing the Speed of Application of Science, (New York: Oxford University Press,1957),Quoted in Robertson (1971), op.cit. P. 98.
3 : Edwin Mansfield, Industrial Research and Technological Innovation, (New York: W.W. Norton and Company, Inc. ,(1968), Quoted in Robertson ( 197 1 ), op. cit., P. 97.
4 : Edwin Mansfield, The Economics of Technological Change,(New York : W. W. Norton, 1968), PP. 122-125.
5 : Everett M. Rogers, Diffusion of Innovation, (New York:The Free Press of Glencoe, 1962), P.13.
6 : Everett M. Rogers with F. Floyd Shoemaker, Communication of Innovation, (New York: The Free Press, 1974) PP. l0l-103 .
7 : Frederick E. Webster Jr. and Yoram Wind" A General Model for Understanding Organizational Buying Behavior", Journal of Marketing (April, 1972) PP. 12-19.
8 : Frederick E. Webster, Jr. and Yoram Wind, Organizational Buying Behavior (Englewood cliffs, N.J. 1972) PP.5-7.
9 : Herbert F. Lionberger, Adoption of New Ideas and practices, (The Iowa State University Press,1960),P. 5.
10 : Homer G. Barnett, Innovation: The Basis of Cultural Change, (Hew York: Mc Graw-Hill Book Company, Inc., 1953), P. 7 .
11 : Jagdish N. Sheth, "Perceived Risk and Diffusion of innovation," in Johan Arndt ed., Insights into Consumer Behavior, (Boston,Massachusetts : Allyn and Bacon, Inc., 1968); PP.173-188.
12 : Jagdish N. Sheth" A Model of Industrial Buyer Behavior",Junnal of Marketing, Vol. 37, oct. 1973 ) PP.50-56.
13 : James F.Engel,David T. Kollat and Roger D. Blackwell,Comsumer Behavior, 3rd ed., (Columbus, Ohio: Dryden Press, 1978), P.305.
14 : James Q. Wilson, "Innovation in Organijation : Notes Toward a Theory", in James D. Thompson (ed.) Approaches to Organijational Design, (Pittsburgh,Pa. :Universtty of Pittsburgh Press, 1966), PP. 193-218.
15 : Jean-Marie Choffrary & Gary Lilien" Assessing Response to Industrial Mark eting Strategy" Journal of Marketing,April 1978,pp.20-31.
17 : Patrick J. Robinson, Charles V. Paris and Yoram Wind, Indusrtial Buying and Creative Marketing, (Boston:Allyn & Bacon, 1967), P. 14
18 : Thomas S. Robertson, Innovative Behavior and Communication,(Holt, Rinehart and Winston. Inc., 1971),P.6.
19 : Paul E. Green. "Consumer Use of Information" in Joseph W. Newman, ed., On Knowing the Consumer (N. Y.: Wiley.1966). PP. 67-80.
20 : Richard H. Cardozo, Segmenting the Industrial Market ( A. W. A. Proceedings ). 1969.
21 : Thomas S. Robertson, "The Process of Innovation and the,Diffusion of Innovation." Journal of Marketing. Vol.36(Jan. 1967). PP.15-16.
22 : Thomas S. Robertson, "A Critical Examination of Adoption Process` Models of Consumer Behavior," in Sheth, Models,PP. 271-95.
23 : Thomas S. Robertson, "Group Characteristice and Aggregate Innovative Behavior: Preliminary Report," in Jagidish Sheth. ed., Models of Buyer Behavior ( N.Y.: Harper & Row,1974), PP. 310-26.
24 : Urban B. Ozanne and Gilbert A. Churchill. "Five Dimensions of the Industrial Adoption Process, " Journal of Marketing Research. ( August 1971 ), PP. 322-328.
25 : William E. Bell. "Consumer Innovator: A Unique Market for Newness." in Procedings of the Winter Conference of the American Marketing Association( chicags. 1963) P.86. |
