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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/96265


    Title: 跨組織資訊系統對行銷通路成員權力關係之影響 : 探索性研究
    Authors: 瞿紹美
    Qu, Shao Mei
    Contributors: 黃俊英
    黃思明

    Huang, Jun Ying、Huang, Si Ming
    瞿紹美
    Qu, Shao Mei
    Date: 1993
    Issue Date: 2016-05-10 18:52:32 (UTC+8)
    Abstract: 組織之間建立資訊系統的成功個案報導,顯示跨組織資訊系統對組織有深遠的影響;台灣行銷通路近年發生極大變革,自動化更日益受到重視。但是台灣及國外有關於通路成員之間建立跨組織資訊系統影響的研究不多,特別是通路成員權力關係影響的研究更少。本研究旨在解釋通路成員建立跨組織資訊系統後的行為與反應,並釐清跨組織資訊系統控制者與產品資訊內涵復雜度在此影響研究中的重要性。
    Reference: 參考文獻:
    一、中文部分
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    流出版公司,民國八十年十二月。
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    二月。
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    二、英文部分
    Benjamin, Robert, “Electronic Links Create New Market Dynamics,”Computerworld, Vo1. 23, No. 41, Oct 9, 1989, pp. SR/22.
    Bronson, Gail, “Billion-Dollar Brainstorm,” Forbes, Vo1. 140, No. 8,Oct 19. 1987. Pp. 98.
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    Clemons, Eric K. and Row, Michael, “McKesson Drug . Company: ACase Study of Economost—A Strategic Information System,”Journal of Management Information Systems, Vol. 5. No.l.Summer 1988. Pp. 36-50.
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    Feder, Barnaby J., “McKesson: No. 1 but a Doze on Wall Street,” The New York Times, March 17, 1991, p. 10.
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    Perrin, Forrest V., “Improving Communication with Your Patients: The Hi-Tech Drugstore(Part з).” Drug Topics. Vol. 132. No. 9. May 2, 1988, pp. 48-56.
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    Description: 博士
    國立政治大學
    企業管理學系
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G91NCCW0352012
    Data Type: thesis
    Appears in Collections:[Department of Business Administation] Theses

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