政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/95544

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/95544

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政大典藏 > College of Commerce > Department of MIS > Theses > Item 140.119/95544

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/95544

Title:	語意式之旅遊推薦系統以台北市為例之研究 A study of ontological travel planning recommendation systems for Taipei City
Authors:	黃少華 Huang, Shao Hua
Contributors:	楊建民 Yang, Jiann Min 黃少華 Huang, Shao Hua
Keywords:	旅遊推薦系統行程規劃語意網本體論 Tourism Recommendation System Travel Planning Semantic Web Ontology
Date:	2010
Issue Date:	2016-05-09 16:29:11 (UTC+8)
Abstract:	近來，旅遊資訊廣被旅遊者在網路上使用。雖然網路上的資訊十分豐富，但是使用者仍常常難以找尋到精準的資訊。而旅遊商品的特性為無形的，所以使用者不能實際地來評估這個服務直到他實際地體驗之後。也就是因為此種特性，所以如何讓使用者在真正體驗到之前能夠取得可信與真實的旅遊資訊變得十分重要。為了解決此問題，語意網絡的概念即出現來解決人與電腦間溝通的問題。而一個本體即是由一個正式化的、某一具有精確規格概念的領域來提供之可實行的平台來發展可信的旅遊資訊服務。在本論文中，我們探討了旅遊推薦系統的發展、其遭遇的問題、語意網相關之技術包含了：網路本體語言、資源描述架構、和一些目前現有的旅遊本體發展的情況。此外，為了要能提供更智慧化的旅遊行程規劃推薦服務，我們將語意的想法帶入了此領域。我們會提出一個方法讓智慧型旅遊行程推薦服務能在本體論的基礎上實現。所以，一系列的旅遊本體會被建構發展，來讓我們的芻形系統能夠做出行程推薦的服務。此提出的系統能夠驗證語意網的概念在旅遊推薦領域的可行性。它亦能利用屬性與之間的關係來推薦出更智慧型的資訊，找出個人化的景點、活動與行程給旅行者。 Nowadays, travel information is increasing to appeal the tourists on the web. Al- though there are numerous information provided on the web, the user gets puzzled in nding accurate information. The tourism product has an intangible nature in that cus- tomers cannot physically evaluate the services on oer until practically experienced. This makes access to credible and authentic information about tourism products before the actual experience very valuable. In order to solve these problems, the concept of seman- tic web comes into existence to have communication between human and computer. An Ontology being a formal, explicit specication of concepts of a domain provides a viable platform for the development of credible tourism information services. In this paper, we discuss the development of travel recommendation system, the problems it encounters, the related technology about semantic web including OWL, RD- F/RDFS, and some current circumstances of the existing tourism ontologies as well. Futhermore, in order to make more intelligent travel planning recommendation services, we bring the idea of semantic into tourism domain. We will present an approach aimed at enabling intelligent recommendation services in tourism support systems using ontolo- gies. A suite of tourism ontologies was developed and engaged to enable a prototypical tourism system with recommednation capabilities. The proposed system can verify the feasibility and concept of taking semantic web technology into tourism recommendation systems domain. It also can recommend more intelligent information using properties, relationships of travel ontology, and is responsible for nding personalized attractions, activities and a trip itinerary for travelers.
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Description:	碩士國立政治大學資訊管理學系 97356030
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0097356030
Data Type:	thesis
Appears in Collections:	[Department of MIS] Theses

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