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英文書籍
1. Bagozzi, R. P., Rosa, J. A., Celly, K. S., Coronel, F., and Coronel, F. F., Marketing Management, Prentice-Hall, New Jersey,1998
2. Berkowitz, Eric N., Roger A. Kerin, StevenW. Hartley and William Rudelius, Marketing, 3rd ed., Homewood, IL.,1992
3. Bucklin, Louis P. , “A Theory of Distribution Channel Structure,” Institute of Business and Economic Research, University of California, Berkeley,1996
4. Palamoutain, Joseph., Jr., " Distribution: Its Economic Conflicts ,"in Marketing Channel: A Conceptual Viewpoint,Bruce E. Mallen,ed.,John Wiley and Sons, Inc.,NewYork,1967
5. Philip Kolter, Marketing Management:Analysis Planning Implementation and Control.7th ed, Prentice Hall, Inc., New Jersey,1991
6. Stern, L. W. and El-Ansary, A. I. , Marketing Channel ,Prentice-Hall, Englewood Cliffs, New Jersey,1992
7. Bagozzi, R. P., Rosa, J. A., Celly, K. S., Coronel, F., and Coronel, F. F., Marketing Management, Prentice-Hall, New Jersey,1998
8. Berkowitz, Eric N., Roger A. Kerin, StevenW. Hartley and William Rudelius, Marketing, 3rd ed., Homewood, IL.,1992
9. Bucklin, Louis P. , “A Theory of Distribution Channel Structure,” Institute of Business and Economic Research, University of California, Berkeley,1996
10. Palamoutain, Joseph., Jr., " Distribution: Its Economic Conflicts ,"in Marketing Channel: A Conceptual Viewpoint,Bruce E. Mallen,ed.,John Wiley and Sons, Inc.,NewYork,1967
11. Philip Kolter, Marketing Management:Analysis Planning Implementation and Control.7th ed, Prentice Hall, Inc., New Jersey,1991
12. Stern, L. W. and El-Ansary, A. I. , Marketing Channel ,Prentice-Hall, Englewood Cliffs, New Jersey,1992
其他資料:
1. AMA, American Marketing Association
http://www.marketingpower.com/content24159.php
2. Wilder, C., HP’s online push. Information Week (May 31)1999 |
