Reference: | 英文部份:
Alba, J., Lynch, J., Weitz, B., Janiszewski, C., Lutz, R., Sawyer, A. and Wood, S., “Interactive home shopping: consumer, retailer, and manufacture incentives to participate in electronic marketplace,” Journal of Marketing, July 1997, pp. 38-53.
Arnold, S. E., “The joy of six Internet content revenue models,” Econtent, Aug./Sep. 2000, pp. 14-24.
Bauer, R. A., “Consumer behavior as risk-taking,” American Marketing Association, 1960, pp. 289-393.
Butler, P. and Peppard, J., “Consumer purchasing on the Internet: processes and prospects,” European Management Journal, Oct. 1998, pp. 600-610.
Cenite, M., “The control revolution: how the Internet is putting individuals in charge and changing the world we know,” Journalism and Mass Communication Quarterly, Winter 1999.
Dowling, G. R. and Staelin, R., “A model of perceived risk and intended risk-handling activity,” Journal of Consumer Research, 1994, pp. 119-134.
Ellsworth, J. H., “Boom town: businesses are rushing onto the Net at warp speed,” Internet World, Jan. 3, 1995, pp. 33-35.
Engel, J. F., Blackwell, R. D. and Kollat, D.T., Consumer Behavior, Dryden Press, 3th ed., 1978.
Engel, J. F., Blackwell, R. D. and Miniard, P. W., Consumer behavior, Dryden Press, 8th ed., 1995.
Figueiredo, J. M. de, “Finding sustainable profitability in electronic commerce,” MIT Sloan Management Review, Summer 2000, pp. 41-52.
Gidwani, B., “Executive briefing: a new Internet business model that makes cents,” Internet & E-Business Strategies, Dec. 1999, pp. 3-5.
Glock, C. Y. and Nicosia, F. M., “Sociology and the study of consumers,” Journal of Advertising Research, Sep. 1963, pp. 21-27.
Hair, JR. J. F., Anderson, R. E. and Black, W. C. Multivariate Data Analysis with Readings, Prentice Hall, 4th ed., 1995.
Hawkins, D. I., Best, R. J., and Coney, K. A., Consumer Behavior: Implications for Marketing Strategy, Irwin-Dorsey, 5th ed., 1980.
Hof, R. D., “Too much, too soon,” Business Week, Aug. 6, 2001, pp. 30.
Jarvenppa, S. L. and Todd, P. A., “Consumer reactions to electronic shopping on the world wide web,” International Journal of Electronic Commerce, Winter 1997, pp. 59-88.
Kalakota, R. and Whinston, A.B., Electronic Commerce: A Manager’s Guide, Addison-Wesley, 1997.
Kim, K. T., “Free content on the way out,” Business Korea, May 2001, pp. 20-24.
Kotler, P., Marketing: An Introduction, Prentice Hall, 4th ed., 1997.
Langan, J. P., “The dot-com after the storm,” Association Management, Sep. 2001, pp. 55-57.
Li, H., Cheng, K. and Martha, G. R., “The impact of perceived channel utilities, shopping orientations, and demographics on the consumer’s online buying behavior,” Journal of Computer-Mediated Communication, 1999.
Martin, N., “Capitalizing on content: the Hoover’s online experience,” Econtent, May 2001, pp. 66-68.
Mass, J., “From .com to .profit: investing business models that deliver value and profit,” MIT Sloan Management Review, Fall 2000, pp. 98.
McCorkle, D. E., “The role of perceived risk in mail order catalog shopping,” Journal of Direct Marketing, 1990, pp. 26-35.
McGarvey, R., “Pay-per-view’s payback: cashing in on content,” Econtent, Aug. 2001, pp. 31-37.
Mickey, B., “Content’s free ride is over. Almost!” Econtent, May 2001, pp. 5.
Mickey, B., “Pondering price patterns,” Econtent, July 2001, pp. 5.
O’Leary, M., “No more web free lunch,” Online, Sep./Oct. 2001, pp. 81-82.
Ojala, M., “Free vs. fee,” Econtent, June 2001, pp. 32-35.
Pack, T., “Content unchained: the new value web,” Econtent, Feb./Mar. 2001, pp. 36-40.
Rangan, S. and Adner, R., “Profits and the Internet: seven misconceptions,” MIT Sloan Management Review, Summer 2001, pp. 44-53.
Richmond, A., “Enticing online shoppers to buy: a human behavior study,” Proceedings of Fifth International World Wide Web Conference, May 6-10, 1996.
Robins, W., “No more free lunch,” Econtent, May 2001, pp. 12-15.
Runyon, K. E. and Stewart, D. W., Consumer Behavior, Merrill, 3th ed., 1987.
Schiffman, L. G. and Kanuk, L. L., Consumer Behavior, Prentice Hall, 5th ed., 1994.
Schoell, W. F. and Guiltinan, J. P., Marketing, Prentice Hall, 6th ed., 1995, pp. 132-151.
Sherman, C., “Eight essential strategies for repurposing content for the web,” Econtent, Apr. 2001, pp. 20-30.
Smith, D. S. and Sumner, I., “The free-access revolution,” Marketing, May 4, 1999, pp. 29.
Solomon, M. R., Consumer Behavior, Prentice Hall, 4th ed., 1999.
Strader, T. and Hendrickson, A., “A framework for the analysis of electronic market success,” University of Wisconsin, 1998.
Swaminathan, V., Elzbieta, L. W. and Bharat, P. R., “Browsers or buyers in cyberspace? An investigation of factors influencing electronic exchange,” Journal of Computer-Mediated Communication, 1999.
Taylor, C. P., “Fighting way to paid model,” Advertising Age, July 30, 2001, pp. 34.
Warren, K., Sandra, M.and Tom, D., Marketing, Prentice Hall, 1992.
Wells, W. and Prensky, D., Consumer Behavior, John Wiley & Sons, 1996.
Wilkie, Consumer Behavior, 3 th ed., John Wiley & Sons, 1994.
William, G. Z. and Michael, A., Marketing, West, 5th ed., 1996.
Hofacker, C. F., “Internet Marketing,” from http://education.pro2net.com/internetmarketing/ch11/risk.html, 1998.
Nielsen//NetRatings Global Internet Trends, Q2 2001, from http://asiapacific.acnielsen.com.au/news.asp?newsID=51.
The Internet Policy Institute (IPI), “What is e-commerce? Why does it matter?“, from http:// www.internetpolicy.org/briefing/3_00.html.
Webmergers.com, “Year end shoudowns report: shutdowns more than doubled in 2001,” 2002, from http://www.webmergers.com.
中文部份:
王存國,「資訊密度在組織特性與資訊科技角色間的中介性」,第八國際資訊管理學術研討會論文集,民國86年。
王保進,統計套裝程式SPSS與行為科學研究,松崗,民國85年7月。
林原輝,「消費者購買通路移轉之研究─以網際網路通路實證分析」,國立台灣大學商學研究所碩士論文,民國87年。
林素儀,「網路購物族消費行為剖析」,網路通訊,民國86年8月,第53-59頁。
李小梅、李定家,「網路購物之降低風險策略研究」,第一屆網站經營學術暨實務研討會論文集,民國89年。
吳明隆,SPSS統計應用實務,松崗,民國89年1月。
張健邦,應用多變量分析,文富,民國82年4月。
曹修源、林豪鏘,「網路購物情境對網路購物意願的影響」,國際資訊管理研究暨實務研討會論文集,民國87年。
陳耀茂,多變量解析方法與應用,五南,民國88年8月。
曾國雄,多變量解析與其應用,華泰,民國71年9月。
黃俊英,多變量分析,華泰,民國75年1月。
楊浩二,多變量統計方法,華泰,民國84年5月。
榮泰生,行銷管理學,五南,民國86年。
榮泰生,消費者行為,五南,民國88年。
蔣宗男,「情境因素、消費者購買涉入與創新接受態度影響網路競標意願之研究」,國立政治大學廣告所碩士論文,民國90年。
劉明德、曹祥雲、方之光、顏宏旭,電子商務導論,華泰,民國88年9月。
FIND網際網路資訊情報中心,http://www.find.org.tw/0105/home.asp。
數博網,http://www.superpoll.net。
經濟部ITIS產業資訊服務網,http://www.itis.itri.org.tw。 |