| Reference: | Aaker, J. (1997), Dimensions of Brand Personality. Journal of Marketing Research, 34(2), 347-356.
Abdul-Rahman, A., & Hailes (2000), Supporting Trust in Virtual Communities. Proceedings of The 33rd Hawall International Conference on System Science, 1-9.
Afuah, A., & C. Tucci. (2001), Internet Business Models & Strategies: Text and Cases. New York: McGraw-Hill Irwin.
Ai-Mei Chang, P.K. Kannan, &rew B. Whinston (1999), Electronic Communities as Intermediaries: the Issues and Economics. Proceedings of the 32nd Hawaii International Conference on System Sciences, 124-131.
Ajzen Icek & Martin Fishbein (1980), Understanding Attitudes and Predicting Social Behavior. New York: Prentice-Hall.
Anderson E. W., Fornell C., and Lehmann D. R. (1994), Customer Satisfaction, Market Share, and Profitability: Findings from Sweden. Journal of Marketing, 58(3), 66-79.
Anderson, R. E. & S. S. Srinivasan (2003), E-satisfaction and E-loyalty: A contingency framework. Psychology & Marketing, 20(2), 123-133.
Armstrong, A. & Hagel, J. (March 3, 2009), The Real Value of On-Line Communities. Harvard Business Review, 4(3),134-141.
Arndt, J. (1967), Role of Product-Related Conversations in the Diffusion of a New Product. Journal of Marketing Research, 4(3), 291-295.
Arnould, Eric J. & Linda L. Price (1993), River Magic: Extraordinary Experience and the Extended Service Encounter. Journal of Consumer Research, 20(2), 24-45.
Assael, H. (2004), Consumer behavior, New York: Houghton Mifflin
Axelrod, J. N. (1968), Attitude measures that predict purchase. Journal of Advertising Research, 8(1), 3-18.
B. H. Schmitt (1999), Experience marketing: How to get Customers to Sense, Fell, Think, act and relate to your company and brands. New York: Simon & Schuster
B. J. Pine & J. H. Glimore (1999), The Experience economy. Boston: Harvard Business School Press.
Bagozzi, R. P. & U. Dholakia (2002), Intentional Social Action in Virtual Communities. Journal of Interactive Marketing, 16(2), 2-21.
Bagozzi, R. P. and Y. Yi (1988), On the Evaluation of Structural Equation Models. Journal of the Academy of Marketing Science,16(1), 74-94.
Bansal, H.S., McDougall, G.H.G., Dikolli, S.S., & Sedatole K.L. (2004), Relating e-satisfaction to behavior outcomes: an empirical study. Journal of Services Marketing, 18(4), 290-302.
Barnes SJ, Vidgen R. (2001), An Evaluation of Cyber-bookshops: the WebQual Method. International Journal of Electronic Commerce, 6(1), 11–30.
Barrett M., Cappleman, S., Shoib, G., & Walsham, G. (2004), Learning in Knowledge Communities: Managing Technology & Context. European Management Journal, 22(1), 1-11.
Bearden, W. O., R. G. Netemeyer, & J. E. Teel (1990), Further Validation of the Consumer Susceptibility to Interpersonal Influence. Advances in Consumer Research 17(2), 770-776.
Berné, Carmen, Mu ̇ gica, José M., & Yagüe, M. Jesu ̇ s. (2001), The Effect of Variety-Seeking on Customer Retention in Services. Journal of Retailing & Consumer Services, 8(1), 335-345.
Bhattacherjee, A. (2000), Acceptance of E-Commerce Services: The Case of Electronic Brokerages. System & Humans, 30(4), 411-420.
Bickart, B., & Schindler, M. R. (2001), Internet Forums as Influential Source of Consumer Information. Journal of Interavtive Marketing, 15(3), 31-40.
Bolton, Ruth N. & Catherine N. Lemon (1999), A Dynamic Model of Customers Usage of Service: Usage as an Antecedent & Consequence of Satisfaction. Journal of Marketing Research, 36(5), 171-186.
Bressler, S. E., & Grantham, C. E. (2000), Communities of Commerce. New York: McGraw-Hill.
Bressolles G. & Nantel J. (2004), Electronic Service Quality: A Comparison of Three Measurement Scales. Proceedings of the 33th EMAC Conference, Murcia (Spain).
Brown, J., Broderick, A. J., & Lee, N. (2007), Word of Mouth Communication Within Online Communities: Conceptualing the Online Social Network. Journal of Interactive Marketing, 21(3), 2-20.
Brown, M., Pope N. & Voges K. (2003), Buying or Browsing? An Exporation of Shopping Orientations and Online Purchase Intention. European Journal of Marketing, 37(11), 1666-1684.
Brown, S. W., & Swartz, T. A. (1989), A Gap Analysis of Professional Service Quality. Journal of Marketing, 53(2), 92-98.
Cardozo, R. N. (1965), An Experimental Study of Customer Effort, Expectation, and Satisfaction. Journal of Marketing Research, 2(3), 244-249.
Carver, C. (1999), Building a Virtual Community for a Tele-Learning Environment. Communications Magazine, IEEE 37(3), 114-118.
Chatterjee, P. (2001), Online Reviews: Do Consumers Use Them? Advances in Consumer Research, 28(4), 129-133.
Chaudhuri,A. & M.B. Holbrook (2001), The Chain of the Effects from Brand Trust & Brand Affect to Brand Performance: The Role of Brand Loyalty. Journal of Marketing, 65, 81-93.
Chen,Q. & Wells, W. D. (1999), Attitude Toward the Site. Journal of Advertising Research, 39(5), 27-37.
Churchill, G. & C. Surprenant (1982), An Investigation into the Determinants of Consumer Satisfaction. Journal of Marketing, 19(4), pp.491-504.
Collier, J.E. & Bienstock, C.C. (2006), Measuring Service Quality in E-Retailing. Journal of service research, 8(3), 260-275.
Cramton, C. D. (2001), The Mutual Knowledge Problem & Its Consequences for Dispersed Collaboration. Organization Science, 12(3), 346-371.
Cronin Jr, J. J., & Taylor, S. A. (1992), Measuring Service Quality: A Reexamination and Extension. Journal of Marketing, 56(3), 104-115.
Cronin, J.J., Brady, M.K. & Hult, G.T.M. (2000), Assessing the Effects of Quality, Value and Customer Satisfaction on Consumer Behavioral Intention in Service Environment. Journal of Retailing, 76(2), 193-218.
Cuieford, J. P. (1965), Fundamental Statistics in Psychology and Education. New York: Mcgraw-Hill.
Dan Padgett & Allen Doulas (1997), Communicating Experiences: A Narrative Approach to Creating Servie Brand Image. Journal of Advertising, 26(4), 49-62
Datta, P. R., Chowdhury, D. N., & Chakraborty, B. R. (2005), Viral Marketing: New Form of Word-Of-Mouth Through Internet. The Business Review, 3(2), 69-83.
Davis, R., Oliver, M. B., & Brodie, R. (2000), Retail Service Branding in Electronic-Commerce Environments. Journal of Service Research, 3(3), 178-186
De Sanctis, G., Fayard, A.-L., Roach, M., & Jiang, L. (2003), Learning in Online Forums. European Management Journal, 21(5), 565-577.
DeLone, W. H. & McLean, E. R. (2003), The DeLone & McLean Model of Information Systems Success: A Ten-Year Update. Journal of Management Information Systems, 19(4), 9-30.
Dick, A.S & Basu K. (1994), Customer Loyalty: Toward & Integrated Conceptual Framework. Journal of Academy of Marketing Science, 22(3), 99-113
Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). The Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations. Journal of Marketing Research, 28(3), 307-319.
Dowling, Grahame R. & Richard Stealin (1994), A Model of Perceivied Risk & Internet Risk Handling Activity. Journal of Consumer Research, 21(2), 119-134
Eiglier, Pierre & Eric Langeard (1987), Servuction, Le Marketing des Services. Paris: McGraw-Hill.
Erickson, T. (1997), Social Interaction on the Net: Virtual community as Participatory Genre. Proceedings of the 30th Hawaii International Conference on System Sciences,13-21
Eroglu, Sevgin A., Machleit, Karen A., & Davis, Lenita M. (2001), Atmospheric Qualities of Online Retailing: A conceptual Model and Implications. Journal of Business Research, 54(1), 177–184.
Fassnacht, M., & Köse, I. (2007). Consequences of Web-Based Service Quality: Uncovering a Multi-Faceted Chain of Effects. Journal of Interactive Marketing, 21(3), 35-54.
Fecikova, I. (2004), An Index Method for Measurement of Customer Satisfaction. The TQM Magazine, 16(1), 57-66.
Fornell, C. and D. F. Larcker (1981), Evaluating Structural Equation Models with Unobservable and Measurement Errors. Journal of Marketing Research, 18(1), 39-50.
Gelb, B., & Johnson, M. (1995), Word-Of-Mouth Communication: Causes and Consequences. Journal of Health Care Marketing, 15(3), 54-58
Gilly, M. C., J. L. Graham, M. F. Wolfinbarger, & L. J. Yale. (1998), A Dyadic Study of Interpersonal Information Search. Journal of the Academy of Marketing Science 26(2), 83-100.
Grewal, Dhruv, Iyer, Gopalkrishnan R., & Levy, Michael. (2004), Internet Retailing: Enablers, Limiters and Market Consequences. Journal of Business Research, 57(4),703-713
Gronroos, C, (1983), Innovative Marketing Strategies and Qrganization Structures for Service Firms, Emerging Perspectives on Services Marketing. Chicago: American Marketing Association.
Grove, Stephen J. & Raymond P. Fisk (1983), The Dramaturgy of Services Exchange: An Analytical Framework for Services Marketing, in Emerging Perspectives on Services Marketing. Chicago: American Marketing Association, 45-49.
Hagel III, J. & Armstrong, A. (1997), Net Gain. Boston: Harvard Business School Press
Harrison-Walker, L. J. (2001), The Measurement of Word-Of-Mouth Communication and an Investigation of Service Quality and Customer Commitment as Potential Antecedents. Journal of Service Research, 4(1), 60-75.
Heath, Chip & M. G. Fennema (1996), Mental Depreciation & Marginal Decision Making, Organizational Behavior & Himan Decision Processes, 68(2), 95-108.
Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004), Electronic Word-Of-Mouth via Consumer-Opinion Platforms. Journal of Interactive Marketing, 18(1), 38-52.
Herr, P. M., Kardes, F. R., & Kim, J. (1991), Effects of Word-Of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective. Journal of Consumer Research, 17(3), 455-462.
Heskett, J., E. Sasser & L. Schlesinger (1997), The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction and Value. New York: Free Press.
Hildreth, P., Kimble, C., & Wright, P. (2000), Communities of Practice in the Distributed International Environment. Journal of Knowledge Management, 4(1), 27-38.
Hodges M.(2003), Is Web Business Good Business? MIT`s Technology Review, 100(6), 22-28.
Hoffman, D. L., Novak, T. P. (1996), Marketing in Hypermedia Computer-Mediated Environments: ConceptualFoundations. Journal of Marketing, 60(3), 50-68.
Hong-Youl, H. & H. Perks (2005). Effects of Consumer Perceptions of Brand Experience on the Web. Journal of Consumer Behaviour, 4(6), 438-452.
Hsiu-Fen Lin (2007), The Role of Online and Offline Features in Sustaining Virtual Communities: An Empirical Study. Internet Research, 17(2),119-138.
Jacoby, J. R. W., & Chestnut, R. (1978), Brand Loyalty Measurement and Management. New York: Wiley.
Joon Koh & Young-Gul Kim (2003), Sense of Virtual Community: A Conceptual Framework & Empirical Validation. International Journal of Electronic Commerce, 8(2), 75–93.
Jungkun Park, suJin Yang (2006), The Moderating Role of Consumer Trust and Experience. International Journal of Mobile Marketing,1(2), 34-41.
Kim, H., Kim, G. J., Park, H. W., & Rice, R. E. (2007), Configurations of Relationships in Different media. Journal of Computer-Mediated Communication, 12(4), 26-39.
Kimery, K. M. & McCard, M. (2002), Third-Party Assurances: Mapping the Road to Trust in E-retailing. Journal of Information Technology Theory & Application, 4(2), 63-82.
Kotler (2002), Marketing Management. New Jersey: Prentice Hall, 11th edition
Kristensen, K., Martensen, A., & Gronholdt, L. (2000), Customer Satisfaction Measurement at Post Denmark: Results of application of the European Customer Satisfaction Index Methodology. Total Quality Management, 11(7), 1007-1015.
Lau, G. T., & Ng, S. (2001), Individual and Situational Factors Influencing Negative Word-Of-Mouth Behaviors. Canadian Journal of Administrative Sciences, 18(3), 163-178.
Laverie, Debra A., Robert E. Kleine III & Susan Schultz Kleine (1993), Linking Emotions and Values in Consumption Experience: An Exploratory Study, Advances in Consumer Research, 20, 70-75.
Lee, F. S. L., Vogel, D. and Limayem, M. (2003), Virtual Community Informatics: A Review and Research Agenda. Journal of Information Technology Theory and Application, 5(1), 47-61.
Leimeister, Jan Marco, Sidiras, Pascal, & Krcmar, Helmut (2004), Success Factor on Virtual Communies from the Perspective of Members : an Empirical Study. 37th Hawaii International Conference on System Sciences, 5-8.
Leung, C.S. & Fung, M.W. (1996), Assessing Perceived Service Quality of Casual-Wear Chain Stores. Journal of Fashion Marketing and Management, 1(1), 26-49.
Levitt, Theodore (1972), A Production Line-Approach to Services. Boston: Harvard Business Review, 50, 41-52.
Lloyd C. Harris, Mark M.H. Goode (2004), The Four Levels of Loyalty and the Pivotal Role of Trust: a Study of Online Service Dynamics. Journal of Retailing, 80, 139–158
Loiacono (2002), Service Quality Delivery Through Web Sites: A Critical Review of Extant Knowledge. Journal of Academic of Marketing Science, 30(4), 362-375.
Lynch, John, & Ariely, Dan. (2000), Wine Online: Search Costs and Competition on Price, Quality and Distribution. Marketing Science, 19(1), 83–103.
McDermott, P. (2000), Building Trust into Online Business. Network Security, 10-12.
McKinney, V., Yoon, K. & Zahedi, F. M. (2002), Measurement of Web-Customer Satisfaction: An Expectation and Disconfirmation Approach. Information Systems Research, 13(3), 296-315.
Morrison, D. G. (1979), Purchase Intentions and Purchase Behavior. Journal of Marketing Research, 43(2), 5-74.
Morwitz,V.G.,&Schmittlein,D. (1992), Using Segmentation to Improve Sales Forests Based on Purchase Intent. Journal of Marketing, 29, 391-405.
Moschis, G. P. (1976), Social Comparison and Informal Group Influence. Journal of Marketing Research, 13(3), 237-244.
Muniz, Albert (1995), Brand Community. Journal of Consumer Research, 27, 412-432.
Na,W.B., Marshall, R., and Keller,K.L. (2002), Measuring Brand Power: Validating a Model for Optimizing Brand Equity. Journal of Product and Brand Management, 8, 170-179.
Norizan Kassim, Nor Asiah Abdullah, (2010), The Effect of Perceived Service Quality Dimensions on Customer Satisfaction, Trust, and Loyalty in E-commerce Settings. Journal of Marketing and Logistics, 22(3), 351-371.
Norton (2003), Toward Meaningful Brand Experience. Design Management Journal.14, 19-25.
Oliver, R. L. (1980), A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions. Journal of Marketing Research, 7(4), 460-469.
Otto, Julie E. & J. R. Ritchie (1995), Exploring the Quality of the Service Experience: A Theoretical and Empirical Analysis. Services Marketing and Management: Research & Practice, 4, 37-62.
Pan, S. L., & Leidner, D. E. (2003), Bridging Communities of Practice With Information Technology in Pursuit of Global Knowledge Sharing. Journal of Strategic Information Systems, 12(1), 71-88.
Parasuraman, A., V. A. Zeithaml, A. Malhotra (2005), E-S-Qual A Multiple-Item Scale for Assessing Electronic Service Quality. J. Service Res, 7(3), 213–233.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985), A Conceptual Model of Service Quality & Its Implications for Future Research. Journal of Marketing, 49(4), 41-50.
Pentina, Victor R. Prybutok, Xiaoni Zhang (2008), The Role of Virtual Communities as Shopping Reference Groups. Journal of Electronic Commerce Research, 9(2), 16-32
Pew Internet and American Life Project distance Relationships (2005)
http://www.pewinternet.org
Pritchard, HO (1991), A member`s Lifetime value. Association Management,7(2), 35-49
Reibstein, David J. (2002). What Attracts Customers to Online Stores and What Keeps Them Coming Back? Journal of the Academy of Marketing Science, 30(4), 465–473.
Reichheld, F. F., & Schefter, P. (2000), E-Loyalty: Your Secret Weapon on the Web. Boston: Havard Business review.
Reichheld, Frederick F. (1993), E-customer Loyalty: Applying the Traditional Rules of Business for Online Success. Harvard Business Review, 71, 64-73.
Rheingold, Howard (1993), The Virtual Community: Homesteading on the Electronic Frontier. New York: Harper Collins
Riegner, C (2007), Word of Mouth on the Web: The Impact of Web 2.0 on Consumer Purchase Decisions. Journal of Advertising Research, 47(4), 436.
Rodgers, W., Negash, S., & Suk, K. (2005). The Moderating Effect of Online Experience on the Antecedents and Consequences of Online Satisfaction. Psychology & Marketing, 22(4), 313-331.
Romm, C., Pliskin, N., & Clarke, R., (1995), Virtual Communities & Sociey: Toward & Integrative Three Phase Model, International Journal of Information Management 17(4), 261-270.
Rothaermel & Sugiyama (2001), Virtual Internet Communities and Commercial Success: individual and Community-Level Theory Grounded in the Atypical Case of TimeZone.com. Journal of Management, 5(3), 400-421.
Schiffman, L. G., & Kanuk, L. L. (2000), Comsumer Behavior (7th ed). New Jersey: Prentice-Hall Inc.
Schneider, Benjamin & E.B. David (1999), Understanding Customer Delight and Outrage. Sloan Management Reivew, 41(1), 35-46.
Semeijn J., van Riel A.C.R., van Birgelen M.J.H., & Streukens, S. (2005), E-services and Offline Fulfillment How E-Loyalty is Created. Managing Service Quality, 15(2), 182-194.
Shamdasani, P. N., & Balakrishnan, A. A. (2000), Determinants of Relationship Quality and Loyalty in Personalized Services. Asia Pacific Journal of Management, (17), 399-422.
Shankar, V., A. K. Smith & A. Rangaswamy (2003), Customer Satisfaction and Loyalty in Online and Offline Environments. International Journal of Research in Marketing, 20(2), 153-175.
Shao, C. Y., Baker J. A., & Wagner, J. (2004), The Effects of Appropriatness of Service Contact Personnel Dress on Customer Expectations of Service Quality and Purchase Intention. Journal of Business Research, 57(10), 1164-1176.
Sirdeshmukh, D., Singh, J. & Sabol, B. (2002), Consumer Trust, Value, and Loyalty in Relational Exchanges. Journal of Marketing, 66(1),15-37.
Sohn, D. (2009), Disentangling the Effects of Social Network Density on Electronic Word-Of-Mouth (eWOM) Intention. Journal of Computer-Mediated Communication, 14(2), 352-367.
Solomon, Michael R., Carol Surprenant, John A. Czepiel, & Evelyn G. Gutman (1985), A Role Theory Perspective on Dyadic Interactions: The Service Encounter. Journal of Marketing, 49(4), 99-111.
Soyoung Kim, Christie Jones (2009), Online Shopping and Moderating Role of Offline brand Trust. Journal of Direct Marketing, 2009, 3(4), 282-301
Spiros Gounaris, Sergios Dimitriadis, Vlasis Stathakopoulos (2010), An Examination of the Effects of Service Quality and Satisfaction on Customers` Behavioral Intentions in E-Shopping. The Journal of Services Marketing, 24(2), 142-156
Stewart, Katherine J. (2003). Trust Transfer on the World Wide Web. Organization Science, 14(1), 5-17.
Subramani, M. R., & Rajagopalan, B. (2003), Virtual Extension: Knowledge-sharing and Influence in Online Social Network via Marketing. Communication of the ACM, 46(12), 300-307.
Szymanski, D. M. and R. T. Hise (2000), E-Satisfaction: An Initial Examination. Journal of Retailing, 76(3), 309-322.
Tam, Jackie L. M. (2004), Customer Satisfaction, Service Quality and Perceived Value: An Integrative Model. Journal of Marketing Management, 20(7), 897-917.
Tedeschi, B. (2003), Ethnic Focus for Online Merchants. New York Times
Tsai, H., Huang, H., Jaw, Y. and Chen, W. (2006), Why Online Customers Remain With A Particular E-retailer? Psychology & Marketing, 23(5), 447-464
Turban, E., King, D., Lee, J., Warkentin, M., & Chung, H. M., (2002), Electronic Commerce: A Managerial Perspective. New Jersey: Prentice-Hall.
Webster, J., L.K.Trevino & L. Ryan (1993), The Dimensionality and Correlates of Flow in Human-Computer Interactions. Computer in Human Behavior, 9(2), 411-426.
Weinberg, B, D (2001), Research in Exploring the Online Consumer Experience. Advances in Consumer Research, 28(1), 227-232.
Wenger, E. C., & Snyder, W. M. (2000). Communities of Practice: The Organizational Frontier. Harvard Business Review, 78(1), 139-145.
Westbrook, R. (1981), Sources of Consumer Satisfaction with Retail Outlets. Journal of Retailing, 57(3), 78-85.
White, K., & D. W. Dahl. (2006), To Be Or Not Be: The Influence of Dissociative Reference Groups on Consumer Preferences. Journal of Consumer Psychology, 16(4), 404-414.
Wolfinbarger, M., & Gilly, M. C. (2003), ETailQ: Dimensionalizing, Measuring & Predicting Etail Quality. Journal of Retailing, 79(3), 183-198.
Woods, Walter A. (1981), Consumer Behavior. New York: North-Holl.
Woodside, A. G., L. L. Frey & R. T. Daly (1989), Linking Service Quality, Customer Satisfaction and Behavioral Intention. Journal of Health Care Marketing, 9(4), 5-17.
Yoo B. & Donthu N. (2001), Developing a Scale to Measure the Perceived Quality of Internet Shopping Sites. Quarterly Journal of Electronic Commerce, 2(1), 31-47.
Zeithaml (2002), Service Quality Delivery Through Web Sites: A Critical Review of Extant Knowledge. Journal of Academic of Marketing Science, 30(4), 362-375.
Zeithaml, Valarie A. (1981), How Consumer Evaluation Processes Differ Between Goods and Service. Chicago: American Marketing Association.
Zhu, F. X., Wymer Jr, W., & Chen, I. (2002), IT-Based Services and Service Quality in Consumer Banking. International Journal of Service Industry Management, 13(1), 69-81
台灣尼爾森公司(2009)，口碑行銷極具廣告說服力 http://tw.nielsen.com/site/news20090716.shtml
台灣網路資訊中心(2009)，九十八年度台灣寬頻網路使用狀況調查報告
邱皓政 (2003)， 結構方程模式： LISREL的理論、技術與應用，台灣，雙葉書廊
數位時代(2010)，台灣網站100強，190，53-57
關復勇、吳美貞(2006)，網路零售品牌消費經驗之研究，電子商務學報，8(1)，25-44 |
