English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 114012/145044 (79%)
Visitors : 52092064      Online Users : 463
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version
    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/95042


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/95042


    Title: 產品類別和購買動機對價格記憶和網路購物行為之影響
    The effects of product type and motivational orientation on price recall and online shopping behavior
    Authors: 丁千千
    Contributors: 邱志聖
    丁千千
    Keywords: 價格記憶
    網路購物行為
    產品類別
    購買動機
    Date: 2009
    Issue Date: 2016-05-09 14:48:28 (UTC+8)
    Abstract: 產品定價一直以來皆為相當重要的行銷策略之一，行銷人員必須掌握消費者對於價格資訊之處理和反應以擬定最適當的定價策略。近幾年來，網路購物隨著網際網路使用的爆炸性成長而日漸普及，網路購物的市場商機也日益受到矚目。回顧過往價格知識之相關文獻，其中不乏探討不同因素對於消費者價格知識之影響的研究，然傳統購物環境的各項價格知識影響因素是否適用於網路購物環境，尚無相關研究進行探討。另外，過往許多研究皆指出產品類別和購買動機對於消費者的購物行為會有顯著影響，然其是否同樣會對消費者之價格記憶造成影響？其影響關係又是否適用於網路購物環境？此皆為過去尚未探討然具研究價值之議題。有鑑於此，本研究係針對產品類別和購買動機對於消費者價格記憶和網路購物行為之影響，作進一步之探討與研究。研究結果發現：

    1.享樂型產品之消費者的「產品瀏覽個數」和「價格在意程度」皆會較實用型產品之消費者為高。
    2.娛樂性購買動機之消費者的「總消費金額」較低、「預算控制程度」較高、「價格在意程度」也較高。
    3.針對娛樂性（目的性）購買動機之消費者而言，享樂型產品之消費者的總消費金額會低（高）於實用型產品之消費者；針對娛樂性（目的性）購買動機之消費者而言，享樂型產品之消費者的預算控制程度會高（低）於實用型產品之消費者。
    4.針對享樂型產品之消費者而言，娛樂性購買動機之消費者的總消費金額（預算控制程度）則會低（高）於目的性購買動機之消費者。
    Reference: 1. Alba, J., J. Lynch, B. Weitz, C. Janiszewski, R. Lutz, A. Sawyer, and S. Wood (1997), “Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces,” Journal of Marketing, 61(3), 38-53.
    2. Arnold, S.J., T.H. Oum, and D.J. Tigert (1983), “Determinant Attributes in Retail Sales: Evidence from Field Experiments,” Quantitative Marketing and Economics, 1 (March), 93-110.
    3. Arnold, Stephen J., Tae H. Oum, and Douglas J. Tigert (1983), “Determinant Attributes in Retail Patronage: Seasonal, Temporal, Regional and International Comparisons,” Journal of Marketing Research, 20 (May), 149-157.
    4. Babin, Barry J., William R. Darden, and Mitch Griffin (1994), “Work and/or fun: measuring hedonic and utilitarian shopping value,” Journal of Consumer Research, 20(4), 644-656.
    5. Batra, Rajeev and Olli T. Ahtola (1990), “Measuring the Hedonic and Utilitarian Sources of Consumer Attitudes,” Marketing Letters, 2(2), 159-170.
    6. Bazerman, Max H., Ann E. Tenbrunsel, and Kimberly Wade-Benzoni (1998), “Negotiating with Yourself and Losing: Understanding and Managing Conflicting Internal Preferences,” Academy of Management Review, 23, 225-241.
    7. Bellenger, Danny N., Earle Steinberg, and Wilbur W. Stanton (1976), “The Congruence of Store Image and Self Image,” Journal of Retailing, 52 (Spring), 17-32.
    8. ---and Pradeep K. Korgaonkar (1980), “Profiling the Recreational Shopper,” Journal of Retailing, 56 (Fall), 77-92.
    9. Bloch, Peter H. and Grady D. Bruce (1984), “Product Involvement as Leisure Behavior,” in Advances in Consumer Research, Vol. 11, Thomas C. Kinnear ed. Ann Arbor, MI: Association for Consumer Research, 197-202.
    10. Burke, R.R. (1997), “Do You See What I See? The Future of Virtual Shopping,” Journal of the Academy of Marketing Science, 25(4), 352-360.
    11. Cheung, C.M.K., G.W.W. Chan, and M. Limayem (2005), “A Critical Review of Online Consumer Behavior: Empirical Research,” Journal of Electronic Commerce in Organizations, 3(4), 1-19.
    12. Dawson, Scott, Peter H. Bloch, and Nancy M. Ridgway (1990), “Shopping Motives, Emotional States, and Retail Outcomes,” Journal of Retailing, 66 (Winter), 408-427.
    13. Dhar, Ravi and Klaus Wertenbroch (2000), “Consumer Choice Between Hedonic and Utilitarian Goods,” Journal of Marketing Research, 37 (February), 60-71.
    14. Dickson, Peter R. and Alan G. Sawyer (1990), “The Price Knowledge and Search of Supermarket Shoppers,” Journal of Marketing, 54 (July), 42-53.
    15. Engel, James F., Roger D. Blackwell, and Paul W. Miniard (1993), Consumer Behavior, Chicago: Dryden.
    16. Estelami and Hooman (1998), “The Price Is Right… or Is It? Demographic and Category Effects on Consumer Price Knowledge,” Journal of Product and Brand Management, 7(3), 254-266.
    17. Granzin, K.L., J.J. Painter, and E.K. Valentin (1997), “Consumer Logistics as a Basis for Segmenting Retail Markets: An Exploratory Inquiry,” Journal of Retailing and Consumer Services, 4(2), 99-107.
    18. Haynes, T. (1995), The Electronic Commerce Dictionary. Menlo Park: Robleda Company.
    19. Hirschman, Elizabeth C. and Morris B. Holbrook (1982), “Hedonic Consumption, Emerging Concepts, Methods and Propositions,” Journal of Marketing, 46 (Summer), 92-101.
    20. Hoffman, D.L. and T.P. Novak (1996), “Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations,” Journal of Marketing, 60(3), 50-68.
    21. Hsee, Christopher K. (1995), “Elastic Justification: How Tempting but Task-Irrelevant Factors Influence Decisions,” Organizational Behavioral and Human Decision Process, 62(3), 330-337.
    22. ---(1996), “Elastic Justification: How Unjustifiable Factors Influence Judgments,” Organizational Behavioral and Human Decision Process, 66(1), 122-129.
    23. Ingene, C.A. (1984), “Productivity and Functional Shifting in Spatial Retailing: Private and Social Perspectives,” Journal of Retailing and Consumer Services, 60(3), 15-26.
    24. Jones, M.A., K.E. Reynolds, and M.J. Arnold (2006), “Hedonic and Utilitarian Shopping Value: Investigating Differential Effects on Retail Outcomes,” Journal of Business Research, 59(9), 974-981.
    25. Kalakota, R. and A.B. Whinston (1997), Electronic Commerce—A Manager’s Guide, New York: Addison Wesley.
    26. Kaltcheva, Velitchka D. and Barton A. Weitz (2006), “When Should a Retailer Create an Exciting Store Environment?” Journal of Marketing, 70 (January), 107-118.
    27. Kim, M., and S.J. Lennon (2000), “Television Shopping for Apparel in the United States: Intentions,” Family and Consumer Sciences Research Journal, 28(3), 301-330.
    28. Kim, Y.-K. (2002), “Consumer Value: An Application to Mall and Internet Shopping,” International Journal of Retail and Distribution Management, 30(11), 595-602.
    29. Kivetz, Ran and Itamar Simonson (2002a), “Earning the Right to Indulge: Effort as a Determinant of Customer Preferences Toward Frequency Program Rewards,” Journal of Marketing Research, 39(May), 155-170.
    30. ---(2002b), “Self-Control for the Righteous: Toward a Theory of Precommitment to Indulge,” Journal of Consumer Research, 29 (September), 199-217.
    31. Kosiur, D. (1997), Understanding Electronic Commerce, Washington, D.C.: Microsoft press.
    32. Kunda, Ziva (1990), “The Case for Motivated Reasoning,” Psychological Bulletin, 108 (November), 480-498.
    33. Langrehr, Frederick W. (1991), “Retail Shopping Mall Semiotics and Hedonic Consumption,” in Advances in Consumer Research, Vol.18, Rebecca H. Holman and Michael R. Solomon, eds. Provo, UT: Association for Consumer Research, 428-433.
    34. Mano, Haim and Richard L. Oliver (1993), “Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction,” Journal of Consumer Research, 20 (December), 451-466.
    35. Mazumdar, Tridib and Kent B. Monroe (1992), “Effects of Inter-Store and In-Store Price Comparisons on Price Recall Accuracy and Confidence,” Journal of Retailing, 68 (Spring), 66-89.
    36. Millar, M.G. and A. Tesser (1986), “Effects of Affective and Cognitive Focus on the Attitude-Behavior Relationship,” Journal of Personality and Social Psychology, 51, 270-276.
    37. Monroe, K.B., Christine P. Powell, and Pravat K. Choudhury (1986), “Recall versus Recognition as a Measure of Price Awareness”, in Advances in Consumer Research, Vol. 13, Richard J. Lutz, ed. Provo, UT: Association for Consumer Research, 594-599.
    38. Monroe, Kent B. and Angela Y. Lee (1999), “Remembering versus Knowing: Issues in Buyers’ Processing of Price Information,” Journal of the Academy of Marketing Science, 27 (Spring), 207-225.
    39. O’Curry, Suzanne and Michal Strahilevitz (2001), “Probability and Mode of Acquisition Effects on Choices Between Hedonic and Utilitarian Options,” Marketing Letters, 12 (February), 37-49.
    40. Ofir, Chezy, Priya Raghubir, Gili Brosh, Kent B. Monroe, and Amir Heiman (2008), “Memory-Based Store Price Judgments: The Role of Knowledge and Shopping Experience,” Journal of Retailing, 84(4), 414-423.
    41. Okada, Erica Mina (2005), “Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods,” Journal of Marketing Research, 42 (February), 43-53.
    42. Prelec, Drazen and George Loewenstein (1998), “The Red and the Black: Mental Accounting of Savings and Debt,” Marketing Science, 17(1), 4-28.
    43. Reynolds, Kristy E. and Sharon E. Beatty (1999), “A Relationship Customer Typology,” Journal of Retailing, 75 (Winter), 509-523.
    44. Salomon, I. and Koppelman, F. (1988), “A Framework for Studying Teleshopping versus Store Shopping,” Transportation Research, Part A, General, 22A, 247-255.
    45. Severin, V., J.J. Louviere, and A. Finn (2001), “The Stability of Retail Shopping Choices over Time and across Countries,” Journal of Retailing, 77(2), 185-202.
    46. Sherry, J.F. (1990), “A Sociocultural Analysis of Midwestern Flea Market,” Journal of Consumer Research, 17(2), 13-30.
    47. ---, M.A. McGrath, S.L. Levy (1993), “The Dark Side of the Gift,” Journal of Business Research, 28(4), 225-245.
    48. Shiv, Baba and Alexander Fedorikhin (1999), “Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making,” Journal of Consumer Research, 26(3), 278-292.
    49. Strahilevitz, Michal A. and John G. Myers (1998), “Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell,” Journal of Consumer Research, 24 (March), 434-446.
    50. Teller, Christoph, Thomas Reutterer and Peter Schnedlitz (2008), “Hedonic and Utilitarian Shopper Types in Evolved and Created Retail Agglomerations,” The International Review of Retail, Distribution and Consumer Research, 18(3), 283-309.
    51. To, Pui-Lai, Chechen Liao, and Tzu-Hua Lin (2007), “Shopping Motivations on Internet: A Study Based on Utilitarian and Hedonic Value,” Technovation, 27, 774-787.
    52. Triandis, H.C. (1977), Interpersonal Behavior, Monterey, CA: Brooks/Cole Publishing Co.
    53. Turley, L.W. and Roy F. Cabaniss (1995), “Price Knowledge for Services: An Empirical Investigation,” Journal of Professional Services Marketing, 12, 39-52.
    54. Urbany, Joel E. and Peter R. Dickson (1991), “Consumer Normal Price Estimation: Market versus Personal Standard,” Journal of Consumer Research, 18 (June), 45-51.
    55. Vanhuele, Marc and Xavier Dreze (2002), “Measuring the Price Knowledge Shoppers Bring to the Store,” Journal of Marketing, 66(4), 72-85.
    56. Wakefield, Kirk L. and J. Jeffrey Inman (1993), “Who are the Price Vigilantes? An Investigation of Differentiating Characteristics Influencing Price Information Processing,” Journal of Retailing, 69 (Summer), 216-233.
    57. Wertenbroch, Klaus (1998), “Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice,” Marketing Science, 17(4), 317-337.
    58. Westbrook, Robert A. and William C. Black (1985), “A Motivation-Based Shopper Typology,” Journal of Retailing, 61 (Spring), 78-103.
    59. Wigand, R.T. (1997), “Electronic Commerce, Theory, and Context,” The Information Society, 13, 1-16.
    60. Zeithaml, Valarie A. (1982), “Consumer Response to In-Store Price Information Environments,” Journal of Consumer Research, 8 (March), 357-369.
    61. --- and William A. Fuerst (1983), “Age Differences in Response to Grocery Store Price Information,” Journal of Consumer Affairs, 17 (Winter), 402-419.
    62. 動腦網站, http://www.brain.com.tw/News/NewsSubIndex.aspx?ID=7
    63. TNS消費者指數研究處, http://www.tns-global.com.tw/
    64. AC Nielsen (2005), http://www.acnielsen.com.tw/reports/index.shtml
    65. 資策會FIND (Foreseeing Innovative New Digiservices), http://www.find.org.tw/find/home.aspx
    66. 研考會, http://www.rdec.taipei.gov.tw/
    Description: 碩士
    國立政治大學
    企業管理學系
    96355017
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0963550171
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

    Files in This Item:

    There are no files associated with this item.



    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback