| Reference: | 一、中文部分
羅之盈、謝光萍（2007）。〈裝可愛搶商機，台製「角色」出頭天〉。《Business next數位時代Beta2.0》，2007/06/15。
朱灼文（2009）。〈快樂無國界〉。《動腦雜誌》：395，p.61-63。
王家英、林婉翎（2007）。〈靈魂行銷，成就公仔經濟〉。《經濟日報》，2007/7/17。
王建文（2007）。〈比偶像代言還具效果的公仔行銷〉。《知新數位月刊》，28。
跋折羅團著（2008）。《公仔流～全球設計師30傑》。台北：積木文化。
劉美琪著（1995）。《促銷管理－理論與實務》。台北：正中，p.74-153。
鄧旭宏（2004）。《卡通人物肖像授權商品之購買意願研究》。台灣大學商學研究所碩士論文。
田治平（2005）。《角色代言人在推敲可能性模式的影響途徑》。國立中央大學企業管理研究所碩士論文。
倪俊強（2005）。《卡通代言人特徵對品牌記憶的影響》。國立中央大學企業管理研究所碩士論文。
林心智、張宜玲（2005）。《小孩的泛靈觀及其對故事中擬人化情節的接受性》。幼兒保育學刊。2005(3)：p.153-166
林怡伸（2000）。《吉祥物臉部構造認知與偏好度關係之研究－以奧運為例》。國立交通大學應用藝術所碩士論文。
龔莉華（2006）。《個性化角色造型之創作研究－以衝突性元素公仔造型為例》。高雄師範大學視覺傳達設計研究所碩士論文。
柯佩汝（2003）。《卡通代言人的廣告效果研究》。世新大學傳播研究所碩士論文。
黃光玉（2006）《說故事打造品牌：一個分析的架構》。《廣告學研究》，26：p.1-26
謝坤穎（2004）。《卡通代言人對於廣告態度、品牌態度與購買意圖影響之研究》。
國立中央大學企業管理研究所碩士論文。
許兆鈞（2006）《卡通代言人與生活型態對便利商店品牌權益之影響－以7-ELEVEn為例》。國立彰化師範大學企業管理學系碩士論文。
沈郁珊（2007）。《擬人化產品之意象探討》。南華大學工業設計研究所碩士論文
余淑吟（2004）。《非真人角色運用於電視廣告之內容初探》。《設計學研究》，7：
p.65-84。
二、英文部分
Baldwin, Huntley (1982), Creating Effective TV Commercials. Chicago: Crain Books.
Barbara J Phillips, and Barbara Gyoerick(1999). The cow, the cook, and the Quaker:
Fifty years of spokes-character advertisting. Journalism and Mass Communication
Quarterly. 76(4), 713-729
Baron R. M. & Kenny, D. A.（1986）. The moderator-mediator variable distinction in social psychological research: Conceptual, stretegic, and statistical considerations. Journal of personality and social psychology. 51(6), 1173-1182.
Berger, Charles(2007).Dynamical Processing of Threatening Narratives: How Rational and Experiential Systems Respond to Emotional Anecdotes. International Communication Association Annual Meeting, 1-36.
Burner, J. (1990) . Acts of meaning .Cambridge, MA: Harvard University Press
Callcott, Margaret F, and Wei-Na Lee (1994). A Content Analysis of Animation and
Animated Spokes-Characters in Television Commercials. Journal of Advertising.
23(4), 1-12
Callcott, Margaret F, and Wei-Na Lee (1995). Establishing the Spokes-Characrer in Academic Inquiry: Historical Overview and Framework. Advances in Consumer Research. 22, 144-151.
Callcott, Margaret F. and Patricia A. Alvey (1991). Toons Sell... and sometimes they don’t: An advertising spokes-character typology and exploratory study. Proceedings of the Conference of The American Academy of Advertising. ed. Rebecca Holman. 43-52.
Callcott, Margaret F, and Barbara J. Phillips (1996). Observations: Elves Make Good Cookies: Creating Likable Spokes-Character Advertising. Journal of Advertising Research. 36 (September/October), 73-79.
Chang(2008). CHRONOLOGICAL AGE VERSUS COGNITIVE AGE FOR YOUNGER CONSUMERS. Journal of Advertising, 37(3) , 19–32.
Coleman, Renita and Wu, H. Denis(2006). More Than Words: Rational and Experiential Thinking Modes and Nonverbal Communication Accuracy. Journal of Broadcasting & Electronic Media. 1, 1-17.
Deighton, Romer, and McQueen(1989). Using Drama To Persuade. Journal of
Consumer Research. 16(3),335-343
Denes-Raj & Epstein(1994). Conflict Between Intuitive and Rational Processing: When People Behave Against Their Better Judgment. Journal of Personality and Social Psychology. 66(5), 819-829.
Epstein, S. (1994). “Integration of the cognitive and the psychodynamic unconscious.”American Psychologist, 49, pp. 709-724.
Epstein, S., Pacini, R., Denes-Raj, V., & Heier, H. (1996). Individual differences in
intuitive-experiential and analytic-rational thinking styles. Journal of Personality and Social Psychology. 71, 390-405.
DiSessa , Andea A. (2007). Changing Conceptual Change. Human Development . 50, 39–46
Donald G. MacKay (1986). Prototypicality Among Metaphors On the Relative Frequency of Personification and Spatial Metaphors in Literature Written for Children Versus Adults. METAPHOR AND SYMBOLIC ACTIVITY. 1(2), 87-107.
Escalas, J. E. (1998). Advertising narratives: What are they and how do they
work? In B. Stern (Ed.), Representing consumers: Voices, views, and visions. 267–289. New York: Routledge & Kegan Paul.
Escals, J. E. (2004). Imagine Yourself in the Product：Mental Simulation, Narrative
Transportation, and Persuasion. Journal of Advertising. 33, 37-49
Escals, J. E.& Stern, B. B.(2003). Sympathy and Empathy Emotional Responses to Advertising Dramas. Journal of Consumer Reasearch. 29, 566-577.
Garretson, and Niedrich.(2004). Creating Character Trust and Positive Brand
Attitudes. Journal of Advertising. 33 (2), 25-37.
Gerrig R. J.(1993). Experiencing Narrative Worlds. New Haven, CT: Yale University Press.
Green, Melanie C. (2004). Transportation Into Narrative Worlds: The Role of Prior Knowledge and Perceived Realism.
Green, Melanie C. & Timothy C. Brock (2002). In the mind`s eye: Imagery and transportation into narrative worlds. In M. C. Green, T. C. Brock, & J. J. Strange (Eds.), Narrative impact: Social and cognitive foundations. Hillsdale, NJ: Erlbaum.
Green, Melanie C., & Timothy C. Brock (2000). The Role of Transportation in the
Persuasiveness of Public Narratives. Journal of Personality and Social Psychology.
79(5), 701-721
Holbrook, Morris B.; Batra, Rajeev.(1987). Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising. Journal of Consumer Research. 14(3), 404-420.
Hopkinson, G.. C., & Hogarth-Scott,S.(2001). What happended was…”broadening the agenda for storied research. Journal of Marketing Management. 17, 27-47
Inagaki, K., & Hatano, G. (1987). Young Children`s Spontaneous Personification as Anaolgy. Child Development. 58, 1013-1020
Inagaki, K., & Hatano, G. (1991). Constrained person analogy in young children’s biological inference. Cognitive Development. 6, 219–231.
Kotler, Philip. (1991). DESIGNING COMMUNICATION AND PROMOTION-MIX STRATEGIES. Marketing Management. 566-594.
Kotler, Philip. (2000). Marketing Management. 10th ed., New Jersey, Prentice Hall.
Mizerski, Richard (1995). The Relationship Between Cartoon Trade Character
Recognition and Attitude Toward Product Category in Young Children. Journal of
Marketing. 59 (4), 59-70
Ohanian (1991). The impact of celebrity spokespersons＇perceived image on consumers’intention to purchase. Journal of Advertising Research. 31, 46-54
Pacini, R., & Epstein, S. (1999). The relation of rational and experiential information processing styles to personality, basic beliefs, and ratio-bias phenomenon. Journal of Personality and Social Psychology. 76(6), 972-987.
Pankaj Aggarwal & Ann L. McGill (2007). Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products. Journal of Consumer Research. 34(December), 468-479.
Phillips, Barbara J. (1996). Defining Trade Characters and Their Role in American
Popular Culture. Journal of Popular Culture. 29(4), 143-158
Phillips, Barbara J. (1996a). Advertising and the Cultural Meaning of Animals. in Advances in Consumer Research. 23, 354-360.
Sabrina M. Neely and David W.Schuman(2004). Using animated spokes-characters
in advertising to young children. Journal of Advertising 33(3), 7-23
Sudhaman, Arun (2004). Animated attempts to attract consumers` attention. Media: Asia`s Media & Marketing Newspaper. 3/12/2004, 23-23.
Winer, B. J., Brown, D. R., & Michels K. M.（1991）.Statistical principles in experiental design. 3rd. NY:McGraw-Hill.
Urde, M. (1994). Brand Orientation-A Strategy for Survival. Journal of Consumer Research. 11 (3), 18-32. |
