政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/94435
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 113648/144635 (79%)
造访人次 : 51672508      在线人数 : 413
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻
    政大機構典藏 > 商學院 > 資訊管理學系 > 學位論文 >  Item 140.119/94435


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/94435


    题名: B2B電子商務夥伴關係管理關鍵結合力:探索性研究
    Measuring the Strength of Partner Relationship in B2B EC: An Exploratory Research
    作者: 呂德璁
    Lu, De Tsung
    贡献者: 李有仁
    Li, Eldon
    呂德璁
    Lu, De Tsung
    关键词: 電子商務
    B2B
    夥伴關係管理
    結合力
    EC
    B2B
    PRM
    Bond
    buyer-supplier relationship
    日期: 2007
    上传时间: 2016-05-06 16:37:21 (UTC+8)
    摘要: 隨著資訊技術的崛起與發展，傳統的商業模式已經完全不同於以往，電子商務的興起已逐年快速蓬勃發展，這樣的新興商業模式無論是在B2B或是B2C的領域都讓企業運作變的更加有效率，並且為企業創造了更多的利潤，但除了資訊科技以外仍需其他革命性變革與創新才能造就如此欣欣向榮的環境，供應鏈管理即是極佳的例子，在供應鏈管理的運作之下的企業相互合作和共享資訊與資源，資訊科技扮演連接整個供應鏈的重要角色，並且讓供應鏈更加有效率的運作，這是B2B電子商務極致表現的一個相當好的範例，但企業之間的合作決計不僅僅只依靠資訊科技的連結而變的更有效率，企業需要的是尋找良好的廠商作為合作夥伴，本研究的目的就在於發掘出企業間建立夥伴關係中重要的因素，並嘗試將夥伴關係分級，如此一來夥伴關係管理將不只是空談，企業可以有效的評估合作的廠商並加以分級管理，夥伴關係管理的運作將為企業創造更多的價值。
    在不同的產業中會有不同的夥伴關係出現，當然當中關鍵的結合力因素也將不同，在本研究中將會把目標放在處於資訊科技產業中的買與賣的關係之上，因為這個產業有著強調速度與效率的特性，而且電子商務的應用與發展也最蓬勃，本研究將採用深度的訪談分析，並讓受訪問的企業對重要的結合力因素作評比，如此一來研究者將可以分析瞭解重要的結合力並將夥伴關係做等級上的劃分，以利未來其他研究者能針對不同等級的夥伴關係做各類管理方法之研究。

    關鍵字：電子商務、B2B、夥伴關係管理、結合力
    In the wake of information technology (IT), business model is taking a paradigm shift. Electronic commerce is an emerging business model that streamlines the operations of a business and results in efficiency and profitability. In addition to the increased dependency on information technology, changes in management will be needed to maximize the effects of electronic commerce. The concept of Supply Chain Management (SCM) tells management to utilize the new found capabilities of IT integration and information sharing between business partners. The concept reveals that a connection beside the tangible IT link should exist to bind a business with its suppliers and customers tightly. Businesses should have a good relationship with their business partners to increase the total revenue. In this research, we are trying to find the critical bonds between business partners. After identifying the bonds, we can use them to categorize partner relationships and differentiate the degree of integration between business partners.


    Keywords: EC, B2B, PRM, partner relation management, bond, buyer-supplier relationship
    參考文獻: 1. Barratt, M. and Oliveira, A. (2001). “Exploring the experiences of collaborative planning initiatives”, International Journal of Physical Distribution & Logistics Management, 31(4), pp. 266-89.
    2. Beamon, B.M. (1998). “Supply chain design and analysis: Models and Methods”, Engineering Costs and Production Economics, 55(3), pp. 281-294.
    3. Berry, L. L. (1983). “Relationship Marketing, in Emerging Perspectives on Service marketing”, Berry, L. L., Shostack, G. L., and Upah, G. D. Eds. Leonard L. Berry, G. Lynn Shostack, and Gregory Upah. Chicago, IL: American Marketing Association, pp. 25-28.
    4. Berry, L.L. and Parasuraman, A. (1991). “Marketing Services-Competing Through Quality”, New York: Free Press
    5. Carson, D., Gilmore, A. and Walsh, S. (2004). “Balancing Transaction and Relationship Marketing in Retail Banking”, Journal of Marketing Management, 20(3/4), pp. 431-455.
    6. Chandra, C. and Kumar, S. (2001), “Enterprise architectural framework for supply-chain integration”, Industrial Management & Data Systems, 101(6), pp. 290-303.
    7. Christopher, M., Payne, A. and Ballantyne, D. (2002). “Relationship Marketing: Creating Stakeholder Value”, Oxford: Butterworth Heinemann
    8. Christopher, M.G. (1999). “The Agile Supply Chain: Competing in Volatile Markets”, Industrial Marketing Management, 29(1), pp. 37.
    9. Claycomb, C. and Frankwick G. L. (2005). “The Dynamics of Buyers` Perceived Costs during a Relationship Development Process: An Empirical Assessment”, Journal of Business Research, 58(12), pp. 1662-1671.
    10. Cox, A. and Townsend, M. (1998). “Strategic procurement in construction”, Thomas Telford, London.
    11. Croom, S.R. (2000). “The impact of Web-based procurement on the management of operating resources supply”, The Journal of Supply Chain Management, 36(1), pp. 4-11.
    12. Davidow, H. (1986). “Marketing High Technology”, Free Press, pp. 172.
    13. Debra Murphy, Vista Consulting. (n.d.). “Marketing for B2B vs. B2C – Similar but Different”, from http://www.vista-consulting.com/marketing-articles/b2b-b2c-marketing.htm
    14. Dwyer, F., Robert, P. H. and Schurr, S. O. (1987). “Developing Buyer-Seller Relationships”, Journal of Marketing, 51, pp. 11-27.
    15. Dyer, J. H. (1996). “How Chrysler Created an American Keiretsu”, Harvard Business Review, 74, pp. 42-56.
    16. Ellram, l. and Billington, C. (2001). “Purchasing leverage considerations in the outsourcing decision”. European Journal of Purchasing and Supply Management, 7, pp.15-27.
    17. Evans, J. R. and Laskin, R. L. (1994). “The Relationship Marketing Process: A Conceptualization and Application”, Industrial Marketing Management, 23(12), pp. 439-452.
    18. Gattorna, J. (Ed.). (2003). “Gower handbook of supply chain management, 5th Ed. Reference and Research Book News”, Burlington: Gower Publishing.
    19. Gummesson, E. (1987). “Marketing: A long-Term Interactive Relationship 116 Contribution to a New Marketing Theory”, Marketing Technique Center, Stockholm, Sweden.
    20. Gummesson, E. (1995). “Relationship Marketing and Imaginary Organizations: A Synthesis”, European Journal of Marketing, 30(2), pp. 31-44.
    21. Gwinner, K. P., Gremler, D. D. and Bitner, M. J. (1998). “Relational Benefits in Services Industries: The Customer`s Perspective”, Academy of Marketing Science Journal, 26(2), pp. 101-114.
    22. Haig, M. (2003). “The B2B E-Commerce Handbook”, Kogan Page Business Books.
    23. Handfield, R.B. (1994). “U.S. global sourcing: Partners of development”, International Journal of Operations and Production Management, 14(6), pp.40-51.
    24. Harwick, T. (1997). “Optimal decision-making for the supply chain”, APICS-The Performance Advantage, 7(1), pp.42-44.
    25. Heffernan, T. (2004). “Trust Formation in Cross-Cultural Business-to-Business Relationships”, The International Journal Qualitative Market Research, 7(2), pp.114-125.
    26. Henderson, J. C. (1990). “Plugging into Strategic Partnerships: The Critical IS Connection”, Sloan Management Review, 31(3), pp. 7-20.
    27. Humphreys, P., McIvor, R. and Cadden, T. (2006). “B2B Commerce and its Implications for the Buyer-Supplier Interface”, Supply Chain Management, 11(2), pp. 131-139.
    28. Hutt, M. D. and Speh, T. W. (1998). “Business Marketing Management: A Strategic View of Industrial and Organizational Markets”, South-Western College Pub; 8 edition
    29. Jackson, B. B. (1985). “Winning and Keeping Industrial Customers: The Dynamic Customer Relationships”, Lexington , KY : Lexington Books
    30. Keaveney, S. M. (1995). “Customer Switching Behavior in Service Industries an Exploratory Study”, Journal of marketing, 59 (April), pp. 71-82.
    31. Kotler, P. (1992). “Marketing`s New Paradigm: What`s Really Happening Out There”, Planning Review, 20(5), pp. 50-52.
    32. Lambert, D.M., Emmelhainz, M.A. and Gardner, J. T. (1996). “Developing and Implementing Supply Chain Partnerships”, The International Journal of Logistics Management, 7(2), pp. 1-18.
    33. Lambert, D.M., Cooper, M.C. and Pagh, J.D. (1998), “Supply chain management: implementations issues and research opportunities”, The International Journal of Logistics Management, 9(2), pp. 1-18.
    34. Lee, J. N. and Kim, Y.G. (1999). “Effect of partnership quality on IS outsourcing success: conceptual framework and empirical validation”, Journal of Management Information System, 15(4), pp. 29-61.
    35. Liljander, V. (2000). “The Importance of Internal Relationship Marketing for External Relationship Success”, in Thorsten Hennig-Thurau and Ursula Hansen, Eds., Relationship Marketing: Gaining Competitive Advantage through Customer Satisfaction and Customer Retention, Springer Verlag: Berlin, 159-192.
    36. Liljander, V. and Sreandvik, T. (1995). The nature of customer relationships in services, Advances in Services Marketing and Management, 4, pp. 141-167.
    37. Londe, B. J. and Cooper, M.C. (1989) “Partnerships in Providing Customer Service: A Third-party Perspective”, Council of Logistics Management
    38. Mahadevan, B. (2003). “Marketing Sense of the Emerging Market Structure in B2B E-Commerce”, California Management Review, 46(1), pp. 86-100.
    39. Maloni, M. J. and Benton, W. C. (1997). “Supply chain partnerships: Opportunities for operations research”, European Journal of Operational Research, 101, pp. 419-429.
    40. Mentzer, J.T., Foggin, J.H. et al., (2000), “Collaboration: the enablers, impediments and benefits”, Supply Chain Management Review, September/October, pp. 52.
    41. Minett, S. (2002). “B2B Marketing”, London: Pearson Education.
    42. Mogelefsky, D. (2000). “Smooth Operators, Incentive”, 174(5), pp. 104-105.
    43. Morgan, R. M. and Hunt, S. D. (1994). “The Commitment-Trust Theory of Relationship Marketing”, Journal of Marketing, 58(3), pp. 20-38.
    44. O’Malley, L. and Tynan, C. (2000). “Relationship Marketing in Consumer Markets Rhetoric or Reality?”, European Journal of Marketing, 34(7), pp. 797-815.
    45. Paulraj, A. and I.J. Chen (2005). “Supply Management and Supply Chain Quality Performance”, Journal of Supply Chain Management, 41(3), pp. 4-18.
    46. Rapp, S. and Collins, T. L. (1990). “The Great Marketing Turnaround”, Prentice-Hall Englewood Cliffs, NJ
    47. Rigby, D.K. and Buchanan, W.T. (1994). “Putting More Strategy Into Strategic Alliances”, Directors & Boards, 18(2), pp.14-19.
    48. Rylander, D., Strutton, D. and Pelton, L.E. (1997). “Toward a synthesized framework of relational commitment: Implications for marketing channel theory and practice”, Journal of Marketing Theory and Practice, 5(2), pp.58-73.
    49. Serve, M., Yen, D. C., Wang, J. C. and Lin, B. (2002). “B2B-Enhanced Supply Chain Process: Toward Building Virtual Enterprises”, Business Process Management Journal, 8(3), pp. 245-253.
    50. Shani, D. and Chalasani, S. (1992). “Exploiting Niches Using Relationship Marketing”, The Journal of Consumer Marketing, 9(3), pp. 33-42.
    51. Sheng, M.L. (2006). “Global Integrated Supply Chain Implementation: The Challenges of E-Procurement”. In Lan, Y.C., Unhelkat, B. (Ed.), “Global Integrated Supply Chain Systems”. London: Idea Group Publishing, pp.83-96.
    52. Stone, M and Woodcock, N. (1996). “Relationship Marketing”, Kogan Page Ltd.
    53. Turban, E., King D., Lee, J., Warkentin, M. and Chung, H. M. (2006). “Electronic Commerce 2006: A Managerial Perspective”, Prentice Hall International Editions.
    54. Wilson, D.T. (1995). “An integrated model of buyer– seller relationships”, Journal of the Academy of Marketing Science, 4, pp. 335–345.
    55. Zeithaml, V. A., Rust, R. T. and Lemon, K. N. (2001). “The customer pyramid: creating and serving profitable customers”, California Management Review, 43(4), pp. 115-142.
    56. Zulkifli Mohamed Udin, Mohammad K. Khan, and Mohamed Zairi. (2006). “A collaborative supply chain management framework: Part 1 - planning stage”, Business Process Management Journal, 12(3), pp. 361.
    描述: 碩士
    國立政治大學
    資訊管理學系
    94356034
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0094356034
    数据类型: thesis
    显示于类别:[資訊管理學系] 學位論文

    文件中的档案:

    没有与此文件相关的档案.



    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈