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政大典藏 > College of Communication > Department of Journalism > Theses > Item 140.119/93999

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/93999

Title:	台北報紙不良醫藥廣告現狀之研究
Authors:	林煌村
Contributors:	呂光林煌村
Keywords:	醫藥廣告報紙
Date:	1970
Issue Date:	2016-05-06 14:35:39 (UTC+8)
Abstract:	醫藥廣告是不宜向一般大眾做廣告的，因為醫師所出售的是一種專業知識與技術服務；而藥品最大的主顧是醫院與醫師，即使患者自行購買藥物，照理亦應透過醫師開具處方。任何醫藥的新發明與新發現，其專業書刊亦必詳加介紹，無須大做廣告以為宣傳。
Description:	碩士國立政治大學新聞學系
Source URI:	http://thesis.lib.nccu.edu.tw/record/#B2002009251
Data Type:	thesis
Appears in Collections:	[Department of Journalism] Theses

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