政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/91975

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政大典藏 > College of Commerce > Department of Business Administation > Theses > Item 140.119/91975

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/91975

Title:	電視觀眾區隔與電視節目偏好研究
Authors:	馬濟華 Ma, Ji-Hua
Contributors:	王志剛 Wang, Zhi-Gang 馬濟華 Ma, Ji-Hua
Keywords:	電視觀眾電視節目市場區隔生活型態心理需求預試的心度分析企業管理管理 BUSINESS-ADMINISTRATION MANAGEMENT
Date:	1981
Issue Date:	2016-05-05 17:12:07 (UTC+8)
Abstract:	本論文主要是利用市場區隔的方法，對電視觀眾之生活型態、心理需求及人口、社經
Description:	碩士國立政治大學企業管理學系
Source URI:	http://thesis.lib.nccu.edu.tw/record/#B2002007368
Data Type:	thesis
Appears in Collections:	[Department of Business Administation] Theses

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