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中文部分: 中華民國電視年鑑,中華民國電視學會,民65. 中華民國電視年鑑,中華民國電視學會,民67. 中華民國電視年鑑,中華民國電視學會,民73. 台視廿年,台視公司,民71. 台灣地區家用電器普及狀況調查研究報告,台灣電力公司,民74.,pp131-135 石永貴,報業競爭與報業前途,報學,第四卷四期,民59.,pp52 朱白水,怎樣編寫電視劇,台視文化公司,民73.,pp30-40 林安吉,電視的影響,報學,第四卷七期,民60.,pp47 徐鉅昌,電視原理與實務,記者公會,民71.,pp56-72 翁淑綠,SPSS使用手冊,五南出版社,民74.,pp381 陳本苞,電視發展史,自由中國出版社,民57.,pp9-25,83 陳世敏,大眾傳播與社會變遷,三民書局,民72.,pp183-202 黃光國,社會及行為科學研究法,東華社會科學叢書,民70.,pp0833 黃俊英,從研究發展看電視事業的經營,中國論壇,第十三卷九期,民71.,pp28-32 萬道清,電視節目製作與導播,大林出版社,民66.,pp 154-158 錢震,競爭與進步,報學,第四卷三期,民58.,pp2 曠湘霞,成人觀看電視與公共事務參與關聯性研究,國科會,政大新研所,民72.,pp46 |