| Reference: | 參考書目
一、中文部分:
●工商時報 七十四年九月二十七日、七十三年九月三日
●西德錄放影機市場掃描 市場與行銷 中華徵信社出版 民國七十四年十二月十六日
●司徒達賢譯 企業政策與策略規劃(臺北:東華書局，民國七十三年一月四版)
●司徒達賢校訂 陳隆麒譯 企業政策──程序與實例(臺北:華泰書局，民國七十二年六月再版)
●吳俊雄著 電機業──錄放影機 產業調查彙編第三十期
●高熊飛譯 行銷管理──分析、規劃與控制(臺北:華泰書局，民國七十一年再版)
●家用電器普及狀況調查研究報告 二本 分別在七十二年五月、七十四年三月由臺電公司出版
●郭崑謨著 行銷管理(臺北:三民書局，民國七十三年出版)
●曾新闖編著 修訂經營情報分析(臺北:新太出版社，民國七十年出版)
●許士軍著 產品生命週期之觀念與行銷策略(臺北:大世紀出版社)
●葉瑞昌、陳萬祥合著 現代企業管理──理論與實務(臺北:南宏書局，民國六十八年九月出版)
●經濟日報 七十四年十月一日
●新生報 七十四年十二月十四日
●劉水深著 產品規劃與策略運用(臺北:華泰書局，民國七十一年十一月出版)
●劉杜譯 錄影機帶來新文化 自立晚報 七十四年二月二十七日
●臺灣家電業之現況與展望 華南銀行徵信室編印 民國七十三年四月
●蕭富?、李田樹合譯 創新與創業精神(臺北:長河出版社，民國七十四年九月出版)
●蕭富?譯 新競爭(臺北:長河出版社，民國七十五年一月出版)
二、英文部分:
●Ben M. Enis " Raymond La Gorce and Arthur E. Prell, Extending the Product Life Cycle. " Business Horizons, Vol. 20 (June 1977)
●Chester R. Wasson Dynamic Competitive Strategy& Product Life Cycle St. Charles Illinois, 1974.
●Chamber , Mullick , Satinder and Smith Donald , "How to Choose the Right Forecasting Technique. "HBR Vol. 49 (July-August, 1971)
●Chavles D. Schewe and Reuben M. Smith, Marketing: Concept and Application, McGrall -Hill Company,1983 2nd ed.
●David Rink and John E. Swan, " Product Life Cycle Research: A Literature Review." Journal of Basiness Research Vol. 7 No. 3 (Sept 1979)
●E. Jerone McCarthy, Essentials of Marketing Associates Inc. 1982.
●Edward Cundiff and Richard R. Still, Basic Marketing: Concept , Decision and Strategies Prentice –Hall Inc. 1971.
●George S. Day, "The Product Life Cycle: Analysis and Applications Issues." Journal of Marketing. (Fall 1981)
●John E. Smallwood "The Product Life Cycle: A Key to Strategic Marketing Planning." MSU Business Topics (Winter 1983.)
●John E. Swan and David R. Rink, " Fitting Market Strategy to Varying Product Life Cycle. " Business Horizon (Jan-Feb. 1982)
●Michael E. Porter Competitive Strategy—Techniques for Analyzing Industries and Competitors (臺北:華泰書局轉印，民國七十四年第一版)
●N. K. Dhalla and S. Yuspeh, " Forget the Product Life Cycle Concept." HBR Vol. 54 (Jan-Feb. 1976)
●R. A. Thietart and R. Vivas, "An Empirical Investigation of Suscess Strategies for Business Along the Product Life Cycle, Management Science. " Vol. 30 No. 12
(Dec 1984)
●Roger C. Bennet and Robert G. Cooper, " The Product Life Cycle Trap. " Business Horizon (Sept -Oct. 1984)
●Rolando Polli and Victor Cook," Validity of the Product Life Cycle, Journal of Business. "Vol. 42 No. 4 (Oct. 1969)
●Stephen Harrell and Elmer D. Taylor, "Modeling the Product Life Cycle for Consamer Durables. " Journal of Marketing Vol. 45 (Fall 1981)
●Theodore " Levitt Exploit the Product Life Cycle . "HBR (Nov/Dec 1965)
●Theodore Levitt" Innovative Imitation. "HBR (Sept-Oct. 1966)
●William Qualls , Richard Olshavsky & Ronald E. Michael, " Shortening of the PLC── An Emperical Test ." Journal of Marketing (Fall 1981)
●Yoarm J. Wind Product Policy : Concept , Methods and Strategy Addison ──Wesley Publishing Company Inc. 1982. |
