| Reference: | 參考書目
一、中文部份
1.黃俊英著，多變量分析，(台北:中國經濟企業研究所，民國七十四年二月初版)
2.劉南溟著，統計學(台北:三民書局，民國七十三年九月)
3.謝安田著，企業研究方法，(台北:水牛出版社，民國六十九年元月再版)
4.史欽泰，「我國資訊電子工業的展望」，85電工器材年鑑，工商時報主編，民國七十四年出版。
5.「資訊工業國內外市場調查及研究計劃」總結報告:世界資訊工業發展趨勢與我國的策略方向，資訊工業策進會出版，民國七十四年十二月。
6.許士軍著，管理──規劃與創新，(台北:地球出版社有限公司，民國六十三年十一月)
二、英文部份:
l. Advisory Council for Applied Research and Development (ACARD ) Publication: Industrial Innovation, HMSO, December 1978.
2. Burger, C. Philip, Zaltman, Gerald, Marketing Research: Fundamental and Dynamics (華泰書局,1975), pp.l56-l82.
3. Cronbach, L., Essentials of Psychological Testing, 3rd. ed, (N.Y.: Harper & Row, 1970),
p. 143.
4 . Crawford, c. Merle, "Product Development: Today`s Most Common Mistakes", University of Michigan Business Review 29 , 1977, PP. l-7.
5. Collier, Donald W., "The Creative Link Between Market and Technology ", Chem Tech, Febuary 1975, 5 (2), P. 90 .
6. Carroad, Paul A. and Carroad, Connice A., "Strategic Interfacing of R & D and Marketing", Research Management, January 1982 , PP.28-33.
7. Gupta, A. K., Ray, S. P., Wileman, D.L., "R & D and Marketing Dialogue in High-Tech Firms", Industrial Marketing Management 14, 1985, PP.289 - 300 .
8. Gerstenfeld, A. and Sumiyoshi, K., "The Management of Innovation in Japan ---- Seven Forces That Make the Difference", Research Management, January 1980, PP.30-34.
9. Goldring, L. S. , "Defensive/Offensive Research Synergy," Research Management, March 1979, P.30.
10. Gerstenfeld, A., "Effective Management of Research and Development," Reading, MA: Addison-Wesley Publishing: Co., 1970 and Gerstenfeld, A., Turk, C., Farrow, R. and Spieer, R., "Marketing and R & D", Research Management, (New York: Wieley, 1969).
11. Kiel, Geoffery , "Technology and Marketing: The Magic Mix?", Business Horizons, May-July 1984,PP.7-l7.
12. Johnson, S. C. and Jones, C., "How to organize for New Products", Harvard Business Review, May-June 1957, PP. 49 - 52 .
13. Kerlinger, F.N., Foundations of Behavioral Research, 2nd ed. (N. Y.: Holt, Rein-hart & Winston, 1973 ) P.458 .
14. King, S. H. M ., " Identifying Market Opportunities ," Management Decision, Vol. 9 , No.1, 1971, PP.7-30 .
15. Lantos, P. R., "What R & D Can Expect From Marketing Research," Chem Tech , October 1973 ,3 (10), P.588.
16. Monteleone, J. P., "How R & D and Marketing Can Work Together ", Research Management, March 1976 , pp.l9-2l.
17. Millman , A. F., "Understanding Barriers to Product Innovation at the R & D: Marketing Interface", Management Decision , Vol.20, No. 3, 1982 , PP. l0-22 .
18. Meryers , S. and Sweezy , E. E., "Why Innovations Fail," Technology Review, March - April, 1978, PP.4l-46.
19. Mansfield. E., "How Economists See R & D", Harvard Business Review, November-December 1981, P. 100
20. Miasonlis , G. A. and Laplace, P. J., "A Systems Approach f or Developing High-Technology Products", Industrial Marketing Management,11, 1982 , PP . 253 - 262 .
21. Roberts , E. B., "Organizational Approaches", Research Management, November 1979 , 22 ( 6 ), P.26.
22. Rubenstein, Chakrabarti, O`keefe , Souder and Young, "Factors Influencing Innovation Success at the Project Level", Research Management, May 1976 , PP.l5-20.
23. Souder , W. E., "Disharmony between R & D and Marketing, Industrial Marketing Management, 10,1981 , PP.67-73.
24. Souder, W. E., "Promoting an Effective R & D/Marketing Interface", Research Management, July 1980, PP.l0-15.
25. Shanklin , W. L. and Ryans , John K. Jr., "Organizing for High-Tech Marketing ", Harvard Business Review , November - December 1984, PP. 164 -171.
26. SPSSX (Statistical Package for Social Science ) User`s Guide , McGraw-Hill Book Company, 1983.
27. Utterback, J. M., "Innovation in Industry and the Diffusion of Technology ," Science, Febuary 15, 1974 , PP . 620- 626 .
28. Wind, Y.J., Product Policy : Concepts, Method and Strategy, (New York: Addison - Wesley Publishing Company, 1982 ) P.484.
29. Young, H.C., "Effective Management of Research-Market Teams", Research Management, March 1979, PP. 7-12 . |
