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    政大機構典藏 > 傳播學院 > 新聞學系 > 學位論文 >  Item 140.119/91168


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/91168


    题名: 家庭傳播形態與兒童對電視廣告之反應的相關性研究
    作者: 翟敬宜
    贡献者: 羅文輝
    翟敬宜
    日期: 1987
    上传时间: 2016-05-05 13:38:16 (UTC+8)
    參考文獻: 中文參考書目
    吳健國，「家庭傳播形態與子女關心公共事務關聯性研究」，政大新聞研究所碩士論文，民70。
    楊國樞、文崇一、吳聰賢、李亦園編，社會及行為科學研究法，台北，東華書局，民67，上冊p. 472。
    劉茂英，普通心理學，台北，大洋出版社，民66。

    Bibiography
    Adler, Richard P., Gerald S. Lesser, Laurene K. Meringoff, Thomas S. Robertson, John R. Rossiter and Scott wards. The Effect of Television Advertising on Children : Review and Recommendations.Lexington, Mass : LexingtonBooks, 1980.
    Chaffee, Steven H., Jack M. Mcleod and Charles K. Atkin. "Parental Inflences on Adolescent Media Use, " American Behavioral Scientist, 1971, Vol. 14, pp. 323-40.
    Churchill, JR. Gilbert A and George P. Moschis. "Television and Interpersonal Influences on Adolescent Consumer Learning," Journal of Consumer Research, 1979, Vol.6, pp.23-35.
    Mcleod, Jack M. and Garrett J. O` Keefe JR. "The Socialization Perspective and Corrmunication Behavior, "In F. G. Kline and P. J. Tichenor ( ed. ) Current Perspectives in Mass Communication Research. Beverly Hill, Cal. : Sage, 1972, pp. 121-168.
    Moore, Roy L. and G. P. Moschis. " Teenager`s Reaction to Advertising," Journal of Advertising, 1978, Vol. 7 pp. 24-30.
    Moore, Roy L. and G. P. Moschis. " The Role of Family Communication in Comsumer Learning, " Journal of Communication, 1981, Vol. 31, pp. 42-51.
    Moschis, George P. " The Role of Family Communication in Consumer Socialization of Children and Adolescents," Journal of Comsumer Research, 1985,Vol. 11, pp. 898-913.
    Reid, Leonard N. " The Impact of Family Group Interaction on Children`s Understanding of Television Advertising," Journal of Advertising, 1979,Vol. 8, pp. 13-19.
    Robertson, Thomas S. " Parental Mediation of Television Advertising Effects," Journal of Communication,1979, Vol. 29, pp. 12-15.
    Robertson, Thomas S. and John R. Rossiter. " Children`s Responsiveness to Commercial," Journal of Communication, 1977, Vol. 27, pp.101-106.
    Rossiter John R. " The Effects of Volumn and Repetition of Television Commercial," in R P. Adler et al, The Effect of Television Advertising on Children. 1980, pp.153-183.
    Wackman, Daniel, Ellen Wartella and Scott Ward " Learning to be Consumer : the role of the Family," Journal of Communication, 1977, Vol.27,pp. 138-151.
    Ward, Scott. " The Effect of Television Advertising on Consumer Socialization." in R. P. Adler et al, The Effect of Television Advertising on children, 1980, pp. 185-194.
    Ward, Scott and Daniel Wackman. " Family and Media Influences on Adolescent Consumer Learning," American Behavioral Scientist, 1971, Vol. 14, pp. 415-427.
    Ward, Scott and Daniel Wackman. " Children`s Information Processing of Television Advertising," in P. Clarke ( ed ), New Models for Mass Communication Research. : Beverly Hill, Cal. : Sage, 1973, pp.ll9-146.
    Wiman, Alen R. "Parental Influence and Children`s Responses to Television Advertising," Journal of Advertising, 1983, Vol. 12, pp. 12-18.
    描述: 碩士
    國立政治大學
    新聞學系
    資料來源: http://thesis.lib.nccu.edu.tw/record/#B2002006252
    数据类型: thesis
    显示于类别:[新聞學系] 學位論文

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