Reference: | 參考書目
一、中文部份
李美枝(七二年)社會心理學。台北:大洋出版社。
李美枝(七四年)女性心理學。台北:大洋出版社。何銘驥、鄒光華譯(七七年)
Donald W. Tugenheimer 與Peter B. Turk 著,廣告媒體計劃,台北:遠流出版社。
張逸民(六六年)女性模特兒的膚色與暴露程度對廣告訴求及產品印象之影響研究。政大企研碩士論文。黃安邦編譯 (七六年)
Letitia A. Peplau et al. ,Social Psycholopy (5th ed), 社會心理學。台北:五南書局。
廖炳惠(七九年)形式與意識型態。台北:聯經出版社。
黎曼妮(七九年)報紙廣告中女性角色的研究──以1960 年至1989 年聯合報廣告為例,輔仁大學碩士論文。
戴瑞婷(六七年)台北市古亭區、松山區已婚婦女兢業者之研究,國立台灣大學社會學研究所碩士論文。
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