| Reference: | 參考文獻
一、中文部份
1.王志剛編譯，行銷學原理，(台北:華泰書局，民國七十三年二版)。
2.黃俊英，行銷研究管理與技術，(台北:華泰書局，民國七十年二月增訂版)。
3.魏啟林，國際市場區隔化之實證研究，(台北:中華經濟研究院，民國七十五年元月)。
4.李定健譯，行銷定位，(台北:聯經出版事業公司，民國七十五年七月)。
5.劉永深，產品規劃與策略運用，(台北:作者自版，民國七十年十一月)。
6.許士軍，現代行銷管理，(台北:商略印書館，民國七十二年七月最新修訂版)。
7.許士軍，「出色的廣告靠定位」，現代管理月刊115期，民國七十五年八月。
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10.觀光事業發展中華民國臺灣經濟建設長期展望系列研究報告之十二，行政院經濟建設委員會，民國七十五年四月。
11.林全、蕭代基，「簽證制度多樣化的成本效益探討」，經濟前瞻第二卷第一期第五號，台北:中華經濟研究院出版，民國七十六年一月。
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13.黃俊英，多變量分析，(台北:中國經濟企業研究所，民國七十四年二月初版)。
二、英文部份
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6. Daniel Yankelouich, "New Criteria for Market Segmentation", Harvard Business Review, Vol. 42, No. 2 (March-April, 1964) .
7. Engel J.F., Warshaw M.R. & Kinnear T.C., Promotional Strategy : Managing the Marketing Communications Process (Home wood, Illinois : Richard D. Irwin, Inc, 5th ed . 1983).
8. Haley, Russell I., "Benefit Segmentation: A Decision-Oriented Research Tool", Journal of Marketing, Vol. 32 (July, 1968).
9. Harper W. Boyd, Jr., Michael L. Ray and Edwood C. Strong, " An Attitudinal Framework for Advertising Strategy``, Journal of Marketing, Vol. 36 (April, 1972).
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11. Johansson J.K. and Nebenzahl I.D., "Multinational Production: Effect on Brand Value", Journal of International Business Studies, Vol. XVII (Fall, 1986).
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14. Josh McQueen and Kenneth E. Mill, "Target Market Selection of Tourists: A Comparison of Approaches" Journal of Travel Research (Summer, 1985).
15. J.R. Brent Ritchie and Pierre Filiatrault, "Family Vacation Decision-Making A Replication and Extension", Journal of Travel Research (Spring, 1980) .
16. McCarthy E.J., Basic Marketing: A Managerial Approach (Home wood, Illinois : Richard D. Irwin, Inc, 7th ed. 1981).
17. Melvin R. Crash, "Segmenting the Vacationer Market: Identifying the Vacation Preferences, Demographics, and Magazine Readership of Each Group``, Journal of Travel Research (Fall, 1981).
18. Peter Doyle & John Sannders, "Market Segmentation and Positioning in Specialized Industria l Markets", Journal of Marketing, Vol. 49 (Spring, 1985).
19. Philip Kotler, Principles of Marketing, 2nd ed.: 1983.
20. Plummer, Joseph T. "The Concept and Application of life Style Segmentation", Journal of Marketing, Vol. 38 (January, 1974) .
21. Robert C. Blattberg, Subrate K. Sen, "Market Segmentation Using Models of Multidimensional Purchasing Behavior", Journal of Marketing, Vol. 38 (October, 1974).
22. Saunders J., Doyle P., and Wong V. "Japanese Marketing Strategies in the U.K.: A Comparative Study", Journal of International Business Studies (Spring, 1986).
23. Spencer Bennett and David Bowers, Introduction to Multivariate Techniques,
24. Wind Y. "Issues and Advances in Segmentation Research", Journal of Marketing Research, Vol. 15 (August, 1978). |
