| Reference: | 參考者目
一、中文部份:
1.黃俊英著，多變量分析，台北:中國經濟企業研究所，民國七十五年元月二版。
2.劉南溟著，統計學，台北:三民書局，民國七十三年九月。
3.謝安田著，企業研究方法，民國七十二年十月。
二、英文部份:
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3. J. E. G. Bateson , “Self- Service Consumer : An Exploratory Study" Journal of Retailing, Vol. 61 , No. 3, Fall 1985, pp. 49-75.
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5. James H. Myers and Mark I. Alpert, “Determinant Buying Attitudes: Meaning and Measurement” , Journal of Marketing, Vol. 32 , October 1968 , ??. 13 - 20 .
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7. Mark I. Alpert, “Identification of Determinant Attributes: A Comparison of Methods", Journal of Marketing Research, Vol. VIII , May 19 71 , pp. 184 - 191.
8. Jacoby, J. and Kaplan, L. , “The Components of Received Risk”, in M. Venkatesan, Ed. , Proceedings, Third Annual Convention of the Association for Consumer Research, 1972, pp. 382 - 393.
9. Thorgerson, Warren S., “Theory and Methods of Scaling", (New York: 1958).
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13. Pride, William M. and Ferrell, O. C., Marketing: Basic Concepts and Decisions, 4th, Ed.,台北,華泰書局,1985.
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15. Cohen, Joel B. , Fishbein, Martin, and Ahtola, Olli.T., “The Nature and Use of Expectancy-Value Model in Consumer Attitude Research”, Journal of Marketing Research, (November 1972), pp. 456 - 460.
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19. Pessemier, Edgar A. , “A New Way to Determine Buying Decisions", Journal of Marketf.ng , vol. 24 ( 1959), pp. 41- 46.
20. Towle, Jeffrey G. and Martin, Claude R. , “ The Elderly Consumer: One Segment or Many ?", in Beverlee B. Anderson, Ed. , Advances in Consumer Research, vol. 3 Association for Consumer Research, 1976, pp. 463-468.
21. Cunningham, Scott M. , “The Major Dimensions of Perceived Risk”, in Donald F. Cox, Ed., Risk Taking and Information Handling in Consumer Behavior, (Boston: Harvard University Press, 1967), pp. 82- 108.
22. Fishbein, Martin and Ajzen, Icel, “Beliefs, Attitude, Intension and Behavior: An Introduction to Theory and Reaearch", Reading, Addison-Wesley, 1975, p. 6. |
