| Reference: | 參考書目
一、中文部份
1.林邦傑等合著，政大統計軟體使用手冊:第一輯，台北:國立政治大學電子計算機中心。
2.林清山著，多變項分析統計法，台北:東華書局，民國六十九年初版。
3.黃文宏著，商店特徵與顧客行為之研究，國立政治大學企業管理研究所未出版碩士論文，民國七十年。
4.黃俊英著，行銷研究:管理與技術，台北:華泰書局，民國七十年增訂版。
5.張愛章，商店印象之研究，國立政治大學企業管理研究所未出版碩士論文，民國六十六年。
二、英文部份
1. Anderson, W. Thomas, Jr., "Identifying the Convenience-Oriented Consumer," Journal of Marketing Research, 8 (May, 1971 ), pp.179-183.
2. Bearden, William 0., Teel, Jesse E. Jr., and Durand, Richard M., "Media Usage, Psychographic, and Demographic Dimensions of Retail Shoppers , " Journal of Retailing, 54 (Spring, 1978), pp.65-74.
3. Bellenger, Danny N., and Korgaonkar, Pradeep K., "Profiling the Recreational Shopper," Journal of Retailing, 56 (Fall, 1920), pp.77-92.
4. Bellenger, Danny N., Robertson, Dan H., and Greenberg, "Shopping Center Patronage Motives," Journal of Retailing, 53 (Summer, 1977), pp.33-8.
5. Boone, Louis E. et al., "City Shoppers and Urban Identification Revisited," Journal of Marketing, 38 (July, 1974), pp.67-9.
6. Carman , James M., "Some Generalizations and Problems Regarding Consumer Problem Solving in Grocery Store Channels," Models of Buyer Behavior, ed. Jagdish Sheth (New York: Harper and Row, 1974), pp.70-87.
7. Cooley, W. W., and Lones, P. R., Multivariate Data Analysis (New York: John Wiley & Sons, 1971).
8. Darden, William R., and Perreault, William, "Identifying Interurban Shoppers: Multiproduct Purchase Patterns and Segmentation Profiles," Journal of Marketing Research, 13 (February, 1976), pp.51-60.
9. Darden, William R., and Reynolds, Fred, "Shopping Orientations and Product Usage Rates," Journal of Marketing Research (November, 1971), pp.505-8.
10.Engel, K., Kollat, D., and Blackwell, R., Consumer Behavior, 2nd ed. (NF:W York: Holt, Rinehart, and Winston, 1973).
11.Frank, Ronald E., Massey, William F., and Morrison, Donald G., "Bias in Multiple Discriminant Analysis," Journal of Marketing Research, 2 (August, 1965), pp. 250-8.
12.Green, Paul, Analyzing Multivariate Data (Dryden Press, 1978).
13.Gillett , Peter L., "A Profile of Urban In-Home Shoppers," Journal of Marketing, 34 (July, 1970) ,pp.40-5.
14.Gillett, Peter L., "In-Home Shoppers-An Overview," Journal of Marketing, 40 (October, 1976) , pp.81-8.
15.Gutman, Janathan, and Mills, Michael K., "Fashion Life Style, Integrative Analysis," Journal of Retailing, 58 (Summer, 1982 ), pp.64-86.
16. Hansen, Robert A., and Deutscher, Terry, "An Empirical Investigation of Attribute Importance in Retail Store Selection," Journal of Retailing, 53 (Winter, 1977-1978) , pp.59-72.
17.Harman, H. H., Modern Factor Analysis, 3rd ed. (Chicage: The University of Chicago Press, 1976).
18.Herrmann, Robert O., and Beik, Leland L., Shoppers Movements Outside Their Local Retail Area," Journal of Marketing, 32 (October, 1968), pp.45-51.
19.Howard, J. A., and Sheth, J. N., The Theory of Buyer Behavior (New York: Wiley, 1969).
20.Howell, Roy D., "A Multivariate Examination of A Patronage Model: The Impact of Values and Life Style on Shopping Orientation," Unpublished Doctoral Dissertation, University of Arkansan, 1979.
21.Huff, David L., "Defining and Estimating a Trade Area," Journal of Marketing, 28 (July, 1974), pp.34-8.
22.Johnson, R., and Wichern, D., Applied Multivariate Statistical Analysis (Prentice-Hall, 1982), pp.555-60.
23.Klecka, William, Discriminant Analysis (Beverly: Sage Publications, 1980).
24.Lumpkin, James R., and Greenberg, Barnett A., " "Apparel-Shopping Patterns of the Elderly Consumer," Journal of Retailing, 58 (Winter, 1982), pp.68-89.
25.Lumpkin, James R., Hawes, Jon M., and Darden. William R .. "Shopping Patterns of the Rural Consumer: Exploring the Relationship between Shopping Orientations and Outshopping," Journal of Business Research, 14 (1986), pp.63-81.
26.Martineau, Pierre, "The Personality of the Retail Store , " Harvard Business Review (January-February, 1958), pp.47-55.
27.Monroe, Kent B., and Guiltinan, Joseph P., "A Path-Analytic Exploration of Retail Patronage Influences," Journal of Consumer Research, 2 (June, 1975), pp.19-28.
28.Moore, Charles T., and Mason, J. Barry, "A Research Note on Major Retail Center Patronage," Journal of Marketing, 33 (July, 1969), pp.61-3.
29.Moschis, George P., "Shopping Orientation and Consumer Uses of Information," Journal of Retailing, 52 ( Summer , 1976), pp.61-70, 93.
30.Nicosia, F., Consumer Decision Processes (Englewood Cliffs: Prentice-Hall, 1966).
31.Perreault, William D., Beharman, Douglas N., and Armstrong, Gary M., "Alternative Approaches for Interpretation of Multiple Discriminant Analysis in Marketing Research," Journal of Business Research ,2(1979), pp.151-173.
32.Peters, William H., and Ford, Neil M., "A Profile of Urban In-Home Shoppers: The Other Half," Journal of Marketing, 36 (January, 1972), pp.62-4.
33. Reynolds, Fred D. , and Darden, William R. ,11 Inter-market Patronage: A Psychographic Study of Consumer Outshoppers," Journal of Marketing , 36 (October ,
1972), pp.50-4.
34.Reynolds , Fred D., and Martin, Warren S., "A Multivariate Analysis of Intermarket Patronage: Some Empirical Finding," Journal of Business Research, 2 (April, 1974 ), pp.193-200.
35.Stone, G. P., "City Shoppers and Urban Identification : Observations on the Social Psychology of City Life," American Journal of Sociology ( July, 1954), pp.36-45.
36.Tatzel, Miriam , "Skill and Motivation in Clothes Shopping: Fashion-conscious. Independent, Anxious, and Apathetic Consumers," Journal of Retailing,58 (Winter, 1982) , pp.90-7.
37. Tauber , Edward M. ,"Why Do People Shop? " Journal of Marketing, 36 (October, 1972), p.46.
38. Zikmund, W. G., "A Taxonomy of Black Shopping Behavior," Journal of Retailing, 53 (Spring, 1977),pp.61-72 . |
