| Reference: | 參考書目
中文部份
司徒達賢、吳思華、李仁芳，企業概論，台北，教育部空中教學委員會，民國74年8月。
范錚強，談定性研究方法在管理學術研究中的應用，台北，中華民國管理教育研討會論文集，國立中山大學，民國77年3月。
許士軍，管理學，台北，東華書局，民國70年。
大前研一，策略家的智慧，黃宏義譯，台北，長河出版社，民國73年。
霍爾，劣勢環境中的企業生存策略，許是祥譯，台北，漢苑出版社，民國70年。
英文部份
Simon, H.A., The New Science of Management Decision, Harper & Row, New York, 1968.
Drucker , Peter F., Management: Tasks, Responsibilities, Practice, Condon: Heineman, 1974.
Sherer, F.M., Industrial Market Structure & Economic Performance, Chicago, IL: Rand Mcnally, 1980.
Bates, D.L. & Eldredge, D.L., Strategy and Policy, 1980.
Poter, Michael E., Competitive Strategy, 1982.
Steiner, George A., Strategic Planning, Hew York Free Press, 1979.
Ansoff, H. I., Corporate Strategy, Mcgraw-Hill, 1968.
Tilles, Seymon, How to Evaluate Corporate Strategy, Harvard Business Review, 1963.
Hofer Charles W. & Schendel, Dan E., Strategy Formulation: Analytical Concepts, West Publishing Co., St. Paul, Miun, 1978.
Barnard, Chester I., The Function of the Executive, Harvard University Press, Cambridge, Mass, 1938.
Poter, Michael E., Competitive Advantage Creating and Sustaining Superior Performance , Hew York: The Free Press, 1985.
Aaker, David A., Strategic Market Management, 1984.
Ansoff , H. Igor, Corporate Strategy , New York: McGraw-Hill, 1965.
Williamson, Oliver E., Markets and Hierachies, Analysis and Antitrust Imnplications, New York: The Free Press, 1975.
Newman , William H. & E. Kinrby Warren , The Process of Management :Concepts, Behavior, and Practice, 4th(ed.) Englewood Cliffsn, J. Prentice Itall, 1977. |
