| Reference: | 參考書目
一、中文部分
1. 中央日報，「MTV視聽中心，獨步國內，青少年新寵」民國77年1 0月4日，15版。
2. 任玉，家庭主婦收看電視連續劇動機之研究，台北政大新聞研究所碩士論文。民國75年3月。
3. 行政院新聞局廣電處，關於「MTV視聽中心」管理問題說帖。民國75年3月。
4. 行政院主計處，中華民國七十六年台灣地區時間運用調查報告。民國77年5月。
5. 朱邦賢，雜誌讀者閱讀動機與滿足之研究--以「婦女雜誌」讀者為研究對象，台北:政大新聞研究所碩士論文。民國66年1月。
6. 李天鐸，「流行音樂錄影(MUSIC VIDEO)的視覺構成與解析」，發表於第一屆電影電視錄影國際學術會議，民國77年10月。
7. 杜麗芳，台灣地區民眾收看電視新聞與氣象報告的動機與行為之研究，台北:政大新聞研究所碩士論文。民國73年7月。
8. 李金銓，大眾傳播理論，台北:三民書局，民國73年。
9. 李瞻，我國電視觀眾看電視之習慣，台北:廣播與電視，第三十四期，民國67年9月，頁51-56。
10. 邱秀貴，台北市民使用錄影機的行為與動機之研究，台北:政大新聞研究所碩士論文。民國73年。
11. 孟樊「MTV和柏青哥勝利了--科技文化宰制了現代社會」自立晚報，民國77年10月21日，14版。
12. 財團法人樂山文教基金會，MTV視聽中心之調查研究。民國77年4月。
13. 陳以瑚，台北市民收看電視動機之研究，台北:政大新聞研究所碩士論文。民國71年。
14. 黃萱，台北地區職業女性觀看電視行為之研究，台北:政大新聞研究所碩士論文。民國77年12月。
15. 馮幼衡，武俠小說讀者心理需要之研究，台北:政大新聞研究所碩士論文。民國67年1月。
16. 新生報「MTV亟待自律自救」民國77年3月7日，7版。
17. 楊孝榮，大專學生傳播媒介評價、動機與現代化程度，台北:廣播與電視，第二十七期，民國64年3月，頁90-95。
18. 楊孝榮，在學青年收視電視節目型態分析，台北:廣播與電視，第三十六期，民國68年9月，頁54-55。
19. 楊惠娥，台北市國小高年級學童看電視益智猜謎節目動機之研究，台北:政大新聞研究所碩士論文。民國69年5月。
20. 潘家慶、王石番、謝瀛春，台灣地區民眾傳播行為研究，台北:政大新聞研究所，國科會專題研究報告。民國75年。
21. 張曉琴，台灣地區民眾收看電視綜藝節目的動機與行為之研究，台北:政大新聞研究所碩士論文。民國72年6月。
22. 鄭瑞城、曠湘霞，台灣地區成人收看電視的動機與行為之研究，行政院新聞局專題研究報告，台北:政大新聞研究所。民國72年。
23. 賴國洲，「從新興錄影科技談傳播政策--以MTV中心為例」，發表於第一屆電影電視攝影國際學術會議，民國77年10月。
24. 聯合晚報，「逍遙MTV，快意柏青哥，蹺家族，‘安樂窩’」民國77年11月13日，11版。
25. 曠湘霞、鄭瑞城，台灣地區成人收看電視的動機與行為之研究--社會教育、公共服務與聯播節目部份，台北:政大新聞研究所，行政院新聞局專題研究報告。民國72年11月。
二、英文部分
l. Babrow, Austin S. (1987). "Student Motives For Watching Soap Operas", Journal of Broadcasting & Electronic Media. Vol: 31, No: 3, pp.309-32l.
2. Balon, Robert E. (1978). "TV Viewing Preferences as Correlates of Adult Dysfunctional Behavior", Journal Quarterly. Vol: 55, No: 2, pp.288-294, 318.
3. Bauer, Raymond A. (1964). "The Obstinate Audience: The Influence Process from The Point of View of Social Communication" in W. Schramm (ed.), The Process and Effects of Mass Communication. Beverly Hills: Sage, pp.326-346.
4. Becker, Lee B. (1980). "Measurement of Gratifications", Mass Communication Review Yearbook. Vol: 1, Beverly Hills: Sage, pp.229-248.
5. Blumler, Jay G. (1979). "The Role of Theory in Uses and Gratification Studies ", Communication Research. Vol: 6, No: 1, pp.9-36.
6. Bonfadelli, Heinz (1986). "Uses and Functions of Mass Media for Swiss Youth: An Empirical Study", Gazette. Vol: 37. pp.7-18.
7. Brown, Jane D. and Cambell, Kenneth (1986). "Race and Gender in Music Videos: The Same Beat But a Different Drummer", Journal of Communication. Vol: 36. No: 1, pp.57-78.
8. Brawn, Jane D.; Campbell, Kenneth and Fischer, Lynn (1986).
"American Adolescents and Music Videos: Why do They Watch?", Gazette. Vol: 37, pp.19-32.
9. Bryant, Jennings and Zillmann, Dolf (1984). "Using Television to Alleviate Boredom and Stress: Selective Exposure as a Function of Induced Excitational States", Journal of Broadcasting, Vol: 28, No: 1, pp.1-21.
10. Caplan, Richard E. (1985). "Violent Program Content in Music Video", Journalism. Quarterly. Vol: 62, No: 1, pp.144-147.
11. Carlson, Earl R. (1960). "Psychological Satisfaction and Interest in News Journalism Quarterly. Vol: 37, pp.547-55I.
12. Cohen, Akiba A.; Levy, Mark R. and Golden, Karen(1988). "Childrens` Uses and Gratifications of Home VCRs: Evolution or Revolution ", Communication Research, Val: 15, No: 6, pp.772-780.
13. Compesi, Ronald J. (1980). "Gratifications of Daytime TV Serial Viewers". Journalism Quarterly. Vol: 57, No: 1, pp.155-158.
14. De Bock, Harold (1980).
"Gratification Frustration during a Newspaper Strike and a TV Black-out", Journalism. Quarterly. Vol: 57, No: 1, pp.61-66, 78.
15. DeFleur, Melvin and Ball-Rokeach, Sandra (1982).
"Mass Society and The Mass Media", Theories of Mass Communication. New York: David Mackay, pp.133-161.
16. Donohew, Lewis; Palmgreen, Philip and Rayburn II, J.D.,
"Social and Psycological Origins of Media Use: A lifestyle Analysis", Journal of Broadcasting A Electronic medal. Vol: 31, No: 3, pp.255-278.
17. Elliot, William R. and Rosenberg, William L. (1987).
"The 1985 Philadelphia Newspaper Strike: A Uses and Gratifications Study", Journalism Quarterly. Vol: 64, No: 1, pp.679-687.
18. Greenberg, Bradley S. (1974).
"Gratifications of Television Viewing and Their Correlates for British Children", in J.G. Blumler and E. Katz (eds.), The Uses of Mass Communication. Beverly Hills: Sage. pp.71-92.
19. Henningham, J.P. (1985).
"Relations between Television News Gratifications and Context Preferences", Gazette. Vol: 35. pp.197-208.
20. Herzog, H. (1940)
"Proffessor Quiz: A Gratification Study", in P.F. Lazarsfeld (eds.), Radio and The Printed Page, New York: Duell, Sloan & Pearce, pp.64-93.
21. Hofstetter, C. Richard and Buss, Terry F. (1981).
"Motivations for Viewing Two Types of TV Programs", Journal Is. Quarterly.Vol:58, pp.99-103.
22. Johnson, Carolyn and Gross, Lynne (1985).
"Mass Media Use by Women in Decision-Making positions", Journalism Quarterly. Vol: 62, No: 4, pp.850-950.
23. Johnstone, John W. C. (1974).
"Social Integration and Mass Media Use Among Adolescents: A Case Study", in Jay G. Blumler, Elihu Katz(eds.), The Uses Mass Communication: Current Perspectives on Gratification Research. pp.35-47.
24. Katz. Elihu: Blumler, Jay G. and Gurevitch, Michael (1974).
"Utilization of Mass Communication by the Individual", Public Opinion Quarterly. Vol: 34, pp.509-521.
25. Katz, Elihu; Gurevitch, Michael and Haas, Hadassah (1973)
"On the Use of the Mass Media for Important Things", American Sociological Review. Vol: 38, pp.164-181.
26. Kubey, Robert W. (1986).
"Television Use in Everyday Life: Coping with Unstructured Time", Journal of Communication. Vol: 36, pp.108-123.
27. Lichtenstein, Allen and Rosenfeld, Lawrence (1984)
"Normative Expections and Individual Decisions Concerning Media Gratification Choices", Communication Research. Vol: II, No: 3, pp.393-413.
28. Lindlof, Thomas R. (1986).
"Social and Structural Constraints on Media Use in Incarceration", Journal of Broadcasting Electronic Media. Vol: 30, No: 3, pp.341-355.
29. Livingstone, Sonia M. (1988).
"Why People Watch Soap Opera: An Analysis of the Explanation of British Viewers", European Journal of Communication. Vol: 3, pp.55-80.
30. Lowery, Shearon & DeFleur, Melvin L. (1983)
"Developing Frameworks for Studying Mass Communication", Milestones in Mass Communication research: Media Effects. New York: Longman, pp. 1-30.
31. Lull, James (1980).
"The Social Uses of Television", Human Communication Research. Vol: 6. No: 3, pp.197-209.
32. McQuail, Denis (1983).
"Processes of Media Effects", Mass Communlcat-ion Theory: An Introduction. Beverly Hills: Sage, pp.175-211.
33. Palmgreen, Philip and Rayburn II, J.D. (1979).
"Uses and Gratifications and Exposure to Public Television: A Discrepancy Approach", Communication Research. Vol: 6, No: 2, pp.155-180.
34. Palmgreen, Philip; Wenner, Lawrence A. and Rosengren, Karl Erik (1985).
"Uses and Gratification Research: The Past Ten Years ", Media Gratification Research: Current Perspectives. Beverly Hills: Sage, pp. 11-37.
35. Pearlin, Leonard I (1959).
"Social and Personal Stress and Escape Television Viewing", Public Oponion Quarterly. Vol: 23, No: 2, pp.255-259.
36. Pfetsch. Barbara and Kutteroff, Allrecht (1988).
"The Short-term Impact of Cable Television in West Germany: Preliminary Findings from a Quasi-experimental Study", European Journal of communication. Vol: 3, pp.323-343.
37. Rayburn II, J.D. Palmgreen, Philip and Acker, Tawney (1984).
"Media Gratifications and Chossing a Morning News Program", Journalism Quarterly. Vol: 61, No: 1, pp. 149-156.
38. Robinson, John P. (1971).
"The Audience for National TV News Programs", Public Opinion Quarterly. Vol: 35, pp.403-405.
39. Roe, Keith (1985).
"Swedish Youth and Music listening Patterns and Motivations", Communication Research. Vol: 12, No: 3-4, pp.353-362.
40. Rubin, Alan M. (1981).
"An Examination of Television Viewing Motivations", Communication Research. Vol: 8, No: 2, pp.141-165.
41. Rubin, Alan M. (1981).
"A Multinational Analysis of `60 Minutes` Viewing Motivations", Journalism Quarterly. Vol: 58, No: 4, pp.529-534.
42. Rubin, Alan M. and Perse, Elizabeth M. (1987) .
"Audience Activity and Television News Gratifications", Communication Research. Vol: 14, No: 1, pp. 58-84.
43. Rubin, Alan M. Perse, Elizabeth M. Powell, Robert A. (1985).
Loneliness, Parasocial Interaction and Local Television News Viewing", Human Communication Research. Vol: 12. No: 2, pp. 155-180.
44. Sahin, Haluk and Robinson, P. (1982).
"Beyond The Realm of Necessety: Television and The Colonization of Leisure", Mass Communication Review Yearbook. Vol: 3. pp.481-491.
45. Sherman, Barry L. and Dominick, Joseph R. (1986).
"Violence and Sex in Music Videos: TV and Rock `n` Roll", Journal of Communication. Vol: 23, pp.79-93.
46. Smith, David M. (1972).
"Same Uses od Mass Media by 14 Year Olds", Journal of Broadcasting. Vol: 16, No: 1, pp.37-50.
47. Stanford. Serena and Riccomini, Betsy (1984).
"Linking TV Program Orientations and Gratifications: An Experimental Approach", Journalism Quarterly. Vol: 61. No: 1, pp.76-82.
48. Sun, Se-Wen and Lull. James (1986)
"The Adolescent Audience for Music Videos and Why They Watch?", .Journal of Communication. pp.115-125.
49. Swanson. David L. (1979).
"The Continuing Evolution of the Uses and Gratifications Approach", Communication Research. Vol: 6, No: 1, pp. 3-7.
50. Towers. Mayne M. (1986)
"Uses and Gratification of Magazine`s Readers: Across-Media Comparison", Mass Communication Review. Vol: 13, No: 1, pp. 44-51.
51. Vincent. Richard C. Davis, Dennis K. and Bowszkoeski, Lilly Ann (1987).
"Sexism an MTV: The Portrayal of Women in Rock Videos", Journalism Quarterly. Vol: 64, No: 4, pp.750-755, 941.
52. Weaver, David; Wilhoit, G. Cleveland and De Back, Wolhoit (1980).
"Personal Needs and Media Use in The Netherlands and The United States", Gazette. Vol: 26, pp.171-194.
53. Wigand , Rolf T.: Borstelmann, Steven E. and Boster, Franklin J. (1986).
"Electronic Leisure: Video Game Usage and The Communication Climate of Video Arcades". Mass Communication Yearbook. Beverly Hills: Sage. pp.275-293.
54. Williams, Frederick: Philips. Amy Friedman and Lum, Patricea (1985).
"Gratifications Associated with New Communication
Technologies", in Karl Erik Rosengren, Lawrence
A. Wenner and Philip Palmgreen(eds.). Media Gratification Rasearchd: Current Perspectives. Bever1y Hills: Sage. pp. 241-252. |
