English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113656/144643 (79%)
Visitors : 51713777      Online Users : 696
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 學術期刊 > 中國行政 > 期刊論文 >  Item 140.119/90359
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/90359


    Title: 政府委託經營商店評鑑之因果分析—國道高速公路服務區行車旅客惠顧意願的觀點
    Authors: 劉祥得
    Keywords: 高速公路服務區;商品價值;惠顧意願;因徑分析;概念架構
    Service area of super highway;merchandise value;patronage intentions;path analysis;conceptual framework
    Date: 2008-12
    Issue Date: 2016-05-03 16:30:39 (UTC+8)
    Abstract: 過去探討政府委託經營商店環境因子影響消費者態度認知的研究,並不多見,尤其針對高速公路服務區多元購物環境,探討影響行車旅客惠顧意願的公共行政研究更是少見。本文提出行車旅客購物惠顧意願之一般化概念模式,包含服務區商店環境的外生構面、購物認知的中介構面、及惠顧意願之內生構面等。本文利用因徑分析,釐清多元環境因子如何影響行車旅客的商品價值評估與惠顧意願,以作為高公局評鑑受委託商店之參考,並提出相關政策建議。研究結果支持了所提出的概念模式的多數假設。服務區商店設計正向影響旅客價格、品質認知;員工認知也深切影響人員服務、商品品質認知;商店音樂的確可以降低旅客心理、努力、時間成本,並提升商品品質及人員服務認知。商品價值認知主要受到商品品質認知的正向影響;而行車旅客惠顧意願,則受到心理成本負向影響,並受到人員服務認知及商品價值的正向影響。因此,國道委託經營商店之商店設計、人員服務、音樂認知等構面,有必要納入高公局評鑑委託廠商之標準與項目中。
    This research explores how store environment in service area of super highway influences consumer’s store choice decision and patronage intention. We propose a comprehensive passengers’ purchasing model which includes exogenous constructs of store environment in service area, mediating constructs of consumer perception and endogenous construct of store patronage intentions. The statistical results support the model we propose and verify many hypotheses in this research.
    Relation: 中國行政, 80,37-76
    Chinese journal of administration
    Data Type: article
    Appears in Collections:[中國行政] 期刊論文

    Files in This Item:

    File Description SizeFormat
    80( p37-76 ).pdf568KbAdobe PDF2815View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback