English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 114205/145239 (79%)
Visitors : 52589451      Online Users : 815
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/90041
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/90041


    Title: 大學生圖書購買行為與其生活型態之研究
    Authors: 柯晉忠
    Contributors: 郭崑謨
    柯晉忠
    Date: 1989
    1988
    Issue Date: 2016-05-03 14:11:35 (UTC+8)
    Reference: 參考書目
    中文部分
    1.丁虹著,「民營企業經理價值觀與生活型態之研究」,政大企研所碩士論文,民國七十二年六月。
    2.子敏,『最大的買書人──由日本的「東販」、「日販」』,出版界,第十一、十二期合訂,民國七十三年十一月三十日,頁11~13。
    3.出版之友編輯部,「為當前的出版問題把把脈」,出版之友,第三十三、第三十四期合刊本,民國七十四年十二月,頁5~12。
    4.江詔華、徐鳳慈整理,「獵書者指南」,出版眼,第十二期,民國七十六年五月一日,頁31~63。
    5.李秀鳳,「求新求變,軟硬兼施──書店經營嘗試脫胎換骨」,行銷與推銷,第六十九期,民國七十四年,頁47。
    6.李明賜,「談國內書店的現況及其課題」,出版界,第十四期,民國七十五年八月十日,頁41~42。
    7.李明賜,「談國內書店的現況及其課題」,出版界,14期,民國七五年八月十日,頁41~43。
    8.林欽浩著,「服務業的市場區隔研究──以管理資訊產品為例」,政大企研所碩士論文,民國七十二年六月。
    9.林建煌著,「商業性雜誌產品空間及定位之研究」,政大企研所碩士論文,民國七十三年六月。
    18.林在高,「新著作權法與大專用書──兼論解決中美智慧財產權問題」,出版界特刊,民國七十五年一月二十日,頁9-13。
    11.金博文,「出版行銷之我見」,出版之友,第三十五期、三十六期合刊,民國七十五年三月三十日,頁12-14。
    12.東年,「中文圖書戰後首次在日本大規模的產出」,出版界,第十五期,民國七十五年十一月二十日,頁48-51。
    13.吳興文,「大型新興書店與大眾文化」,中國論壇,22卷6期,民國七十五年十二月二十五日,頁45~47。
    14.林良,「專業書店」,出版界,第16期,民國七十六年二月二十日,頁17~19。
    15.胡哲生著,「電視觀賞區隔之分析」,臺大商研所碩士論文,民國七十年六月。
    16.國立中央圖書館編,「中華民國出版圖書目錄(75年度)」,民國七十六年十月。
    17.陳俊安,「也談圖書展覽」,出版界,第十六期,民國七十六年二月二十日,頁14。
    18.馮建三著:「政論雜誌讀者型態之比較」,政大新聞所碩士論文,民國七十二年六月)。
    19.楊國樞,吳聰賢,李亦園,文崇一合著,「社會行為科學研究方法」,東華書局,1985年1月。
    20.葉仲民著,「出國旅遊心理區隔及其偏好之分析」,政大企研所碩士論文,民國七十四年六月。
    21.詹宏志,「國內圖書市場整體環境的趨勢元素」,出版界,第15期,民國七十五年十一月二十日,頁2~5。
    22.詹宏志,「全球中文圖書市場的整合──一個趨勢的觀察與一個台灣角色的建議」,工商時報,民國七十七年二月六日~民國七十七年二月七日,第十版。
    23.詹宏志,「國內圖書市場整體環境的趨勢元素」,出版界,第十五期,民國七十五年十一月二十日,頁3~5。
    24.潘明全著,「大學生錄音帶購買行為及其價值觀與生活型態之研究」,政大碩士論文,民國七十二年六月。
    25.蔣廉儒,「無知即貧窮,無知即死亡──資訊社會就是書香社會」,出版之友,第三十五、三十六期合刊,民國七十五年三月三十日,頁3。

    英文部份
    1.Andreasen, Alan R. " Leisure, Mobility, and Life Style Patterns," (Chicago: American Marketing Association Conference Preceedings, Winter, 1967), PP.55-62。
    2.Busch, Paul S. and Michael J. Houston (1985), Marketing: Strategic Foundation, Homewood IL : Richard D. Irwin. Inc.。
    3.Cornelis A. de Kluyver and David B. Whitlark, "Benefit Segmentation for Industrial Product," Industrial Marketing Management 15(1986), PP.273-286。
    4.Dik Warren Twedt, "How Important to Marketing Strategy is the Heavy User" ? Journal of Marketing, Vo1.28 January,1964), PP.71-72。
    5.David W. Cravens, Strategic Marketing, 2nd ed., (July,1987)。
    6.David G. Cartance (1962), " Methods of Measuring Opinion Leadership," Public Opinion Quarterly. 26(Fall),PP.435-41。
    7.E. M. Rogers and D. K. Bholick,"Holophily──Heterophily: Relational Concepts for Communication Research, "Public Opinion Quarterly (Winter 1978), PP.523-538。
    8.Edward G. Carmines & Richard A. Zeller, "Reliability and Validity Assessment ",Sage University.1986. P.44。
    9.Frederick W. Winter, " Market Segmentation: A Tactical Approach", Business Horizon. January-February 1984,P.59。
    10.Frederick W. Winter, "A Cost-Benefit Approach to Market Segmentation, "Journal of Marketing(Fall 1979), PP.183-11。
    11.George P. Moschis, "Social Comparison and Informal Group Influence, "Journal of Marketing Research,13(August 1976),PP.237-244。
    12.Guieford J. P., "Fundamental Statistics In Psychology and Education",4th ed., H. Y. McGraw-Hill(1965), ch.2。
    13.George A. Kelly, The Psychology of Personal Constructs, Vol. I( New York: H. W. Norton & Co., 1955)。
    14.Gatignon, Hubert and Thomas S. Roberston(1985)," A Proportional Inventory for New Diffusion Research, "Journal of Consumer Research,11(4). PP.849-67。
    15.Haley, Russell L, " Beyond Benefit Segmentation, "Journal of Advertising Research,11(August 1971), PP.3-8。
    16.Haley Russell L, " Benefit Segmentation: A Decision-Oriented Research Tool, "Journal of Marketing,32 (July,1968), PP.30-5。
    17.Haley, Russell L, " Benefit Segmentation: A Decision-Oriented Research Tool, "Journal of Marketing, 32(July, 1968). PP.30-5。
    18.James F. Engel, Roger D. Blackwell & Paul W. Miniard, Consumer Behavior, 5th ed., (1986)。
    19.Joseph T. Plummer, " The Concept and Application of Life Style Segmentation," Journal of Marketing. Vol.38(Jan. 1974), PP.33-37。
    20.James F. Engel, Rogar D. Blackwell, and Rovid T. Kollat, Consumer Behavior, 3rd ed. (198B)。
    21.Joseph T. Plummer," Application of Life Style Research to the Creation of Advertising Campaigns," In Willian D. Wells. Ed., Life Style and Psychographics (Chicago:AMA, 1974),p.160。
    22.James F. Engel D. Blackwell, Consumer Behavior, 4th ed.(New York: Dryden Press,1982)。
    23.James F. Engel D. Blackwell, Paul W. Miniard, Consumer Behavior,5th ed. (New York: CBS College Publishing,1986)。
    24.Kotler Philip, Marketing Management: Analysis, Planning and Control, 5th ed., Englewood Cliffs, N.J.:Prentire-Hall (1985)。
    25.King, Charles W. and John O. Summers(1978), "Overlap of Opinion Leadership Across Consumer Product Categories, " Journal of Marketing Research,(February),PP.43-58。
    26.Michael E. Porter, Competitive Adantage(New York: Free Press, 1985)。
    27.Peter R. Dickson & James L. Ginter, "Market Segmentation, Product Differentiation, and Marketing Strategy" Journal of Marketing,Vol.51(April, 1987), P.3。
    28.Paul W. Miniard and Joel B. Cohen" Modeling Personal and Normative Influences on Behavior," Journal of Consumer Research, 18(September, 1983), PP.169-188。
    29.Roland E. Nolseley, The Changing Magazine, New York,1973。
    30.Roger J. Calantone and Alan G. Sawyer, "The Stability of Benefit Segments", Journal of Marketing Research Vol. Xv (August, 1978), pp.395~484。
    31.Riecken, Glen and Ugur Yavas(1983), "Internal Consistency Reliability of King and Summers` Opinion Leader-ship Scale: Further Evidence, " Journal of Marketing Research,28 (August), PP. 325-6。
    32.Ruth Ziff, " The Role of Psychographics in the Development of Advertising Strategy and Copy, " In William D. Wells. Ed., Life Style and Psychographics (Chicago: AMA, 1974), P.132。
    34.Terry L. Childers, " Assessment of Psychometric Properties of An Opinion Leadership Scale", Journal of Marketing Research (May, 1986),PP.184~188。
    35.Thomas P. Hustad and A. Pessemier, " The Development and Application of Psychographice Life Style and Associated Activity and Attitude Measures", In Willian D. Wells ed., Life Style and Psychographics (Chicago: AMA, 1974), PP.31~70。
    35.Thomas S. Robertson, Joan Eielinski & Scott Ward, Consumer Behavior(1984)。
    36.Thomas P. Hustad and Edgar A. Pessemier," The Development and Application of Psychographic Life Style and Associated Activity and Attitude Measures," In William
    D. Wells, ed., Life Style and Psychographics (Chicago: AMA, 1974), P.37。
    37.Wendell R. Smith, " Product Differentiation and Market Segmentation as Alternative Marketing Strategies, "Journal of Marketing (July,1956), pp.3-8。
    38.William Lazer, "Life Style Concepts and Marketing, "in Stephen Greyser, ed., Toward Scientific Marketing (Chicago: AMA,1963),PP.148-151。
    39.Yavas, Ugur and Glen Riecken (1982), " Extensions of King and Summers` Opinion Leadership Scale: A Reliability Study, "Journal of Marketion Research,19 (February), PP.154-5。
    40.Yoram Wind, "Issues and Advances in Segmentation Research", Journal of Marketing Research Vol. xv(August, 1978). PP.317-37。
    41.Yoram Wind, Paul E. Green, "Some Conceptual, Measurement, and Analytical Problems in Life Style Research,In William D. Wells, ed., Life Style and Psychographics (Chicago: AMA, 1974). P.37。
    42.Young Shirly, "Psychographics: Are They Relevent to Marketing? " unpublished paper delivered to The Third Annual Attitude Research Conference, American Marketing Association, (March. 1970), PP.220-222。
    Description: 碩士
    國立政治大學
    企業管理學系
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002005550
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

    Files in This Item:

    There are no files associated with this item.



    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback