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    政大機構典藏 > 理學院 > 心理學系 > 學位論文 >  Item 140.119/89748


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    题名: 訊息接收者的涉入程度.訊息來源人數.及專家身分對說服效果之影響
    作者: 簡如君
    贡献者: 陳皎眉
    簡如君
    日期: 1990
    1989
    上传时间: 2016-05-02 17:06:53 (UTC+8)
    摘要: 有關態度改變文獻的回顧，社心學者提出了「推敲可能性模式」，認為即使有很多不同的說服理論，使用互異的專有名詞，基本上大致可致可區分成兩種不同的態度改變過程:其一是中樞途徑，另一為周邊途徑，二者同時運作。而決定採用何種說服途徑的重要因素之一，是訊息收者的涉入程度，當涉入程度愈高，愈可能採行中樞途徑。不可諱言，訊息接收者是否接受說服訊息而改變態度，傳遞訊息的人扮演相當重要的角色。本研究即著重於傳播來源者之人數與是否具有專家
    參考文獻: 中文部分
    李美枝社會心理學，大洋出版社，民74。

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    描述: 碩士
    國立政治大學
    心理學系
    資料來源: http://thesis.lib.nccu.edu.tw/record/#B2002005185
    数据类型: thesis
    显示于类别:[心理學系] 學位論文

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