| Reference: | 一、中文部份
1. 何雍慶，周逸衡，行銷管理一分析、規劃與控制(第五版) ，台北：華泰書局，民國七十五年三月
2. 伍家德，「企業技術政策與新產品發展績效相關之研究」，(政治大學企業管理研究所未出版之碩士論文) ，民國七十九年七月
3. 周文賢，葉佐端，多變量統計分析一SAS/STATISICS使用方法，民國七十八年十一月
4. 周德光，「新產品開發專案成敗因素之探討」，(文化大學企業管理研究所未出版之碩士論文) ，民國八十年五月
5. 倪安煩， SAS 與統計分析(初版)，台北：格致圖書公司，民國七十八年九月
6. 張重昭，「產業環境、技術特性、經營策略、管理制度與績效關係之研究」，(政治大學企業管理研究所未出版博士論文) ，民國七十四年六月
7. 李克華，「新產品發展成敗關鍵之研究一台灣高科技產業之實證」，(台灣大學商學研究所未出版碩士論文)，民國七十四年七月
8. 許士軍，新產品發展研討課堂講義，民國八十年二月
9. 黃俊英，行銷研究一管理與技術(第三版) ，台北：華泰書局，民國七十六年一月
10. 黃俊英，多變量分析(第三版) ，台北：華泰書局，民國七十七年三月
11.彭昭英， SAS與統計分析(初版) ，台北：格致圖書公司，民國七十八年九月
12. 劉熙玲，「行銷資訊可信度與新產品發展績效相關之研究」，(政治大學企業管理研究所未出版之碩士論文) ，民國七十八年六月
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33. Kuczmarski, "New Product Development Steps and Processes",J. of Prod. Innov. Manag., 17-29, 1988.
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