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    Title: SWOT分析與策略行銷核心之整合理論及實務運用
    Authors: æ™åœ‹ç¥¥
    YANG, GUO-XIANG
    Contributors: å‘¨æ–‡è³¢
    晏國祥
    YANG, GUO-XIANG
    Date: 1992
    1991
    Issue Date: 2016-05-02 15:14:23 (UTC+8)
    Reference: ä¸€ã€ä¸­æ–‡éƒ¨ä»½
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    (21) 蔡敦浩(1988) ,策略型熊與競爭武器關係之研究,管理科學學報pp.85-101。
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    二、英文部份
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    (19) Leidecker and Albert(1984) , "Identifying and using Critical Success Factors" , Long Range Plan , pp.25
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    (21) Mascarenhas(1989) , "Strategic Group Dynamics" , Academy of Management Journal pp. 333-352
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    (25) Peter Drucker(1973) , Management Tasks. Principles and Responsibilities, Harper & Row , New York
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    (32) Schettino(1991) , "Segmentation Helps Banker Stand Out from the Crowd" , Bankers Magazine, pp.75-77.
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    Description: ç¢©å£«
    國立政治大學
    國際經營與貿易學系
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002004608
    Data Type: thesis
    Appears in Collections:[國際經營與貿易學系 ] 學位論文

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