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Title:	國家競爭優勢與國際策略聯盟形成之關連
Authors:	羅文倩 LUO, WEN-QIAN
Contributors:	吳思華羅文倩 LUO, WEN-QIAN
Date:	1992 1991
Issue Date:	2016-05-02 15:13:38 (UTC+8)
Abstract:	隨著企業經營領域的日益擴大，「策略聯盟」成為一個重要的策略選擇課題，為了在有別於以往的開放環境中生存，企業籍著合作的方式來交換及共同分享資源、提高自身的競爭力;另外由於國際經濟區域化的趨勢明顯，各區域之中資源互相流通，各區域之間因經濟壁壘的形成而資源難以流動。是以運用跨國策略聯盟的方式將自身整合入其他的區域經濟之中，亦成為此一策略的主要動機之一。本研究乃因歐市整合的出現而觸發研究的動機，意圖在台灣與歐洲的企業跨國策略聯盟中，找尋出影響台灣企業與歐洲企業合作的重要因素。本研究的重點在於探究:一般的策略聯盟，在合作時無可避免的有資源交換、優勢互補的情況，通常總名之「企業相對優勢」。但跨國的策略聯盟因國家的不同，往往可以發現在所謂的「企業相對優勢」中包涵了兩類不同的優勢來源:國家競爭優勢及企業自有優勢，而探討此兩種優勢間的差異、如何互動、及其對國跨國策略聯盟形成的影響，成
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Description:	碩士國立政治大學企業管理學系
Source URI:	http://thesis.lib.nccu.edu.tw/record/#B2002004484
Data Type:	thesis
Appears in Collections:	[Department of Business Administation] Theses

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