| Reference: | 一、中文部分：
1 .杜富漢，「不同廣告訴求方式對不同產品的影響」，政治大學心理研究所未出版碩士論文，民國七十五年六月。
2 .林建煌，「廣告信念、廣告主聲譽、廣告訊息正反性與廣告效果之關係，管理科學學報，第八卷，第二期，民國八十年十二月。
3 .連英傑，「消費者訊息處理動機與能力對廣告效果的影響」，政治大學企業管理研究所未出版碩士論文，民國八十年六月。
4 .黃俊英，行銷研究一管理與技術(第三版)台北：華泰書局，民國七十六年一月。
5 .張東峰、鄭伯壎編譯，西爾格德等著，心理學，桂冠圖書公司，民國七十五年。
6 .樊志育，廣告效果研究，台北：三民書局，民國七十三年三月初版。
7 .薛培亮，「訊息涉入於廣告之應用」，輔仁大學管理學研究所未出版碩士論文，民國七十九年七月。
8 .藍三印、羅文坤著，廣告心理學，台北：天馬出版社，民國六十八年初版。
9 .羅文坤，行銷傳播學，台北：三民書局，民國七十五年十二月初版，162~163。
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