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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/89126
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/89126


    Title: 都市世居者與移民對家電產品之消費行為研究
    Authors: 陳漢威
    CHEN, HAN-WEI
    Contributors: 謝安田
    XIE, YAN-TIAN
    陳漢威
    CHEN, HAN-WEI
    Keywords: 移民
    消費行為
    家電產品
    品質
    Date: 1992
    1991
    Issue Date: 2016-05-02 15:12:59 (UTC+8)
    Abstract: 台灣人口移動有兩個明顯的特性:ぇ大都市及其衛星鄉鎮,人口的淨移人量多,淨移入率也高。え農業縣份的人口,則呈現大量移出現象。因而都市中存在著兩種人口,其一為世居都市者這裡稱為世居者,另一為遷移都市的移民。世居者和移民,一方面在初級團體及次級團體皂人群關係上,因世居及遷移的關係而有所不同,另一方面,由於社會結構及動機因素造成對外來文化的接觸,以及兩類人的初級團體及次級團體對行為一致性壓力的不同,所造成對外來文化接受與傳統文化保留的不同。由於社會的人際關係結構以及文化接受和保留程度的差異,造成個人體系的差異,由Engle ,Kollat & Blackwell的生活型態對消費決策影響模式來看,文化及社會群體影響生活型態,進而影響對產品的選擇以及對品牌和商店的選擇。
    Reference: 一、中文部份
    註一:司徒達賢,李仁芳,吳思華,企業概論,國立空中大學, 75 , 10
    註二:何雍慶,周逸衡譯, Philip kolter原著,行銷管理,五版,台北華泰書局, 75.2 , p.174.
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    註四:魏章玲譯,威廉﹒古德原著,家庭社會學,桂冠圖書公司, 77.2 , p. 9 。
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    註六:宋尚倫,社會化之社會心理觀,巨流圖書公司印, 70 , 12 ,p.47 -49 o
    註七:蔡勇美,郭文雄,都市社會學,台北巨流圖書公司,73 ,7`p.5-8 o
    註八:蔡宏進台灣都市化過程都市與鄉村人口的再分配及變動?:性質、問題及政策上的含義&quot; , <台大人口學刊>,第三期,台大人口研究中心編印` 68, 5,41-
    42.
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    註十:吳聰賢都市化所引起的農村問題?&quot;高雄市政府主編,<高雄市中山學術講座專輯> , 71. 4 , p.108-109.
    註十一:謝高橋社會變遷中的人際關係及互動?&quot;中央研究院民族學研究所專刊乙種之20 , 1988 , p.196 。
    註十二:章英華都市化與機會結構及人際關係態度?&quot;中央研究院民族學研究所專刊乙種之20 , <中央研究院民族學研究所發行>, 1988 , p.159-160.
    註十三:傅仰止都市社會的特質與移民研究?? 思與言,第23 卷第3期,<中央研究院社會學研究所發行> ` 1985.9 ,P.333.
    註十四:中華民國台北市家庭收支與所得分配調查研究報告,台北市政府主計處編印,民國74 年, p.212 。
    註十五:張維華&quot; 台灣的都市成長( 1961 - 81 ) 趨勢、模式和效果&quot;東海大學社會研究所碩士論文, 74.6
    註十六:張清富&quot;人口遷移之社會因素研究一台北市與高雄市為例,台灣大學社會研究所碩士論,? 67.6
    註十七:呂玉華"「產品特質」、「訊息類型」與「企業行銷策略」關係之研究」政治大學企業管理研究所碩士論文, 79.7 0
    註十八:張愛華&quot;消費者商店印象之研象&quot; 政治大學企業管理研究所碩士論文, 66.6 。
    註十九:黃文宏&quot;商店特徵與顧客行為之研究&quot;政治大學企業管理研究所碩士論文, 70.6 。
    註二十:翁景民&quot;產品局性與情境因素對消費者購買行為的影響&quot;台大商研所, 72.6 0
    註二十一:丁虹&quot;民營企業經理人員價值觀與生活型態之研究&quot;,政大企業管理研究所碩士論文, 72 . 6.
    註二十二:潘明全&quot;學生錄音帶購置行為與其價值觀及生活型態關係之研究&quot;政大企業管理研究所碩士論文,72.6 。
    註二十三:粘榮發&quot;價值觀與生活型態在印刷媒體選擇策略與廣告訴求策略之應用--雜誌讀者群調查, 74.60
    二、英文部份:
    註一:Alan R. Andreason , &quot;Leisure , Mobility and Life Style Patern&quot; , AMA Conterence Preceedings (Winter 1967) , pp.56-62.
    註二:Bartel , Ann P. &quot; Where 00 the New U. S. Immigrants Live?&quot; , Jrnl of Labor Exonomics , Vol. 7 , Iss . 4 (Oct 1989) pp.371 -391.
    註三:Charles M. Schaninger , Jacquts C. Bourgeios , & W. Christina Buss&quot; Drench - English Canadian Subcultural Consumption Differences , &quot; Journal of Marketing , vol.49 (Spring 1985) pp.82-92 .
    註四:Cuneo , Alice Z. &quot;Companies Disoriented About Asians&quot; , Advertising Age , Vol . 61 Iss.28 (Jul 9 , 1990) pp.2-8.
    註五:David K. Tse , Russell W. Bel & Nan Zhaou &quot;Becoming a consumer Society: A Longitudinal and Cross -Cultura1 Content Analysis of Print .Ads from Hong Kong , the Pcople`s Republic of China , and Taiwan&quot; , Journal of Consamer Research , vol . 15
    (march 1989) , pp.457 - 471.

    註六:Donald E. Sexton , JR. &quot;Black Buyer Behavior&quot; , Journal of Marketing , Vol. 36(Cotober、1972) , pp.36 -39.
    註七:Donald J. Hempel &quot;Farmily Buying Decisions: A Croos-Cultural Perspective&quot; , . Journal of Marketing Research , Vol.11 , (August 1974) , pp.295-302.
    註八:Ealtman , Gerald & Philip C. Burger. Marketing Research: Fundatals and Dynamics. (台北:華泰書局 , 1975)
    註九:Elizabeth C. Hirschman &quot; American Jewish Ethnicity: 1ts Relationship to some Selected Aspects of Consumer Behavior&quot; , Journal of Marketing , Vol . 45 (Summer 1981) , pp.102 - 110.
    註十:Fisher , Christy &quot;Hispanic Influence to &quot;Explode`&quot;` , Advertising Age Vol. 61 1ss.33 (Aug 13 , 1990) pp.55.
    註十一:Fitch, Ed &quot;Missing the Language Ghetto?, Advertising Age Vol.61 Iss. 7 (Feg . 12&quot; 1990) , ppl - 16.
    註十二:Fred D. Reynokds , William R. Darden&quot; Constructing Life and Psychographics&quot; in William D. Wells , ed. , Life Style and Psychographics
    (Chicago: AMA , 1974) , pp.71&quot;-`96.
    註十三:George , P. Moschis &quot;The Role of Family Communication in Consumer Socialization of Children and Adolescetns&quot; , Journal of Consumer Research , Vol .11(March 1985) , PP.898-911.
    註十四:Grant McCracken &quot;Culture and Consumption: A Theorttical Account of the structure and Movement of the culturol Meaning of Consumer Goods&quot; , Journa1 of Consumer Research , Vo 1 . 13 , (June 1986) , PP.71 -81.
    註十五:Gupta,Manash Ranjan &quot;Migration,Welfare , Inequality and Shadow Wage&quot; , Oxford Exonomic Papers (UK) Vol.40 1ss. 3 (Sep. 1988) pp.477 -486 .
    註十六:Guieford, J.P. Fundamental Statistics in Psychology and Education 4th ed. (New York :McGram - Mill , 1965)
    認為係數大於0.7 表示高信度,低於0.35 則表示拒絕其信度。
    式中I為測驗全所包括的項目數, S i 2 為.每一項目
    分數的總變異量,S2為測驗總分的變異量。
    註十七:James F . Engle , Roger o. 81acwell , and David T. Kollaut, Consumer Behavior , 3rd, Ed. ,台北華泰書 局, 1978 , pp. 395-396.
    註十八:Jiang Xiaorong; Zhang Wenxian &quot; The Exonomic Law of Popu1ation Distribution and Migration&quot; , International Jrnl of Social Economics (UK) Vo1.16
    Iss.1 (1989) pp .5-12.
    註十九:Jomes F. Engel , Roger D. Blackwell , and David T. Kollat, &quot;Consumer Behavior , 3rd Ed.,台北 華泰書局, 1978
    註二十:Kenneth E. Runyon; Parid W. Stewrt , Consumer beharior and the Practice of Marketing , 3rd Ed. , By Merrill, 1987 .
    註二十一: Louis E. Boone , David L. Kurt z , Jamet C. Johnson , and John A. Bonno &quot; City Shoppers and Urban Identi - fication&quot; Revisited` , Journa1 of Marketing , Vo1.38 ,
    No.3 , (Ju1y 1974) , pp.67 - 69 .
    註二十二:Lynn R. KahKe he Nine Nations of North America and the Value Basis of Geographic Segmentation&quot; , Journal of Marketing , Vo1.50 , (April 1986) , pp .37- 47.
    註二十三:Mathur, Vijay K.; Stein , Sheldon H.; Kumar , Rishi &quot; A Dynamic Mode; of Regional Population Growth and Dec1ine&quot; , Jrnl of Regional Science Vo1 . 28 , 1ss . 3 (Ang 1988) , pp .379 -395.
    註二十四: Melanie Wallenclort ; Michael D. Reilly &quot;Ethaic Migration , Assimilation , and Consumption&quot; , Journal of Consumer Research , V01 . 10 (Dec. 1983) ,
    pp . 292 -301.
    ` 註二十五:Melanie Wellendort; Eric J. Arnould &quot;My Favorite Thing&quot;. A Cross - Cultural Inquiry into Object Attachment , Possessiveness , and Social Liknage&quot; ,
    Journal of Consumer Researd, Vol.14 , (March 1988) , PP.531 -545.
    註二十六:Overall , John E. & Klett , C.J. ( 1972) , Applied Multivariate Analysis , (New York: McGram - Mill 800k Co.) P.109.
    註二十七:Robinson , Isaac &quot;81acks Move 8ack to the South&quot; , American Demographics , Vol.8 , Iss. 6 (Jan. 1986 ) pp.40-43.
    註二十八:Robert T. Green and Eric Langeard &quot;A Cross - National Comparison of Consumer Habits and Innovator Characteristics&quot; , Journal of Marketing ,
    vol.39 (July 1975) , pp.34 - 41.
    註二十九:Rohit Deshpande Wayne D. Hoyer、& Naveen Donthu &quot;The Intensity of Ethnic Attiliation: A Study of the Sociology of Hispanic Consumption , &quot; Journal of
    Consuer Eresenrch , Vol.13 (September 1986) , pp.214 - 219.
    註三十:Robert t. Green , Jean-Paul Leonardi , Jean-Louis Chandon , Isabella C.M. Cunningham , Bronis Verhage , Alain Strazzieri &quot;Societal Development and family
    Purchasing Roles: A Cross-National Study&quot; , Journal of Consumer Research , Vo 1 .9 , (March 1983) , pp.436 - 442.
    註三十一:Susan P. Douglas &quot;cross-National Comparisons and Consuer stereotypes: A case Study of Warking and Nenowrking Wives in the U.S. and France , &quot; Journal
    of Consumer Research , Vol . 3 , Jane 1976 , pp.12 - 19.
    註三十二:Susan P. Douglas and Christine D. Urban &quot;Lite -Style Analysis to Profile Women in International Markets` , Journal of Marketing , July 1977 , pp.46~54.
    註三十三:Thomas P . Hustad , Edgar A. Pessemier &quot;The Development and Application of Psychographic Lite Style and Associated Activity and Attitude
    Measures&quot; in William D. Wells , ed. , Life Style and Psychographics (Chicago: AMA , 1974) , pp.37.
    註三十四:Waldrop , Judith &quot;You`ll Know . 1t`s the 21th Contury When.&quot;, American Demographics , Vol.12 , Iss.12 (Dec. 1990) , pp.22-27.
    註三十五:William D. Wells , Lite Style and Psychographics. (Chicago : AMA , 1974) , P.106.
    Description: 碩士
    國立政治大學
    企業管理學系
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002004467
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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